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Direct Marketing Magazine: Making sense of data trails

Mar 1, 2019, 11:31 AM by Danny Heuman
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Big data can help organizations get closer to the answers they are looking for, but geodemography is what makes these data actionable.

 


Danny Heuman, the chief analytics officer at Environics Analytics, explains how geodemography helps organizations work with data in cost-effective and privacy-compliant way.

Read the DM Magazine article (opens in a new window)