The Insurance Podcast: How to improve the customer experience within the insurance marketplace
Data is everywhere in the insurance industry, but Stan Ivankovic explains why the insurance sector needs more data to get a more complete view of their customers.
Insurance companies have an excellent understanding of their customers from a policy or claim standpoint, but they lack the data to tell them much about their customer's life stage, whether they have children or what they do in their spare time. These are the types questions insurance companies need to answer to target their marketing and improve the insurance buying experience, says Ivankovic.
Listen to The Insurance Podcast (link opens in new window).