CIO Techie: Mobile Analytics in Action
Oct 22, 2019, 16:38 PM
by
Paul Tyndall
Who shows up when New York throws a party? See how Paul Tyndall uncovers valuable attendee insights using mobile analytics.
Understanding who is attending large gatherings and events presents excellent opportunities for many businesses. If you had deep insights about attendees, you could effectively match sponsors with events, you would know the foods that attendees would want, and you would be able to identify the promotions that would resonate.