Geek looking at data

Lifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO, Environics Analytics

Nov 10, 2022, 12:57 PM by Kenna: Customer First Thinking

Hear from Jan Kestle, EA's President, about how lifestyle segmentation is more relevant than ever in understanding and connecting with customers


Marketers have relied on lifestyle segmentation for half a century now, targeting people based on their shared values, interests, and attitudes. And it remains a highly effective tool even in a digital age due to the increasing segregation of society into like-minded communities, according to Jan Kestle, head of Canada’s largest marketing analytics company.



Get the full transcription of the above podcast recording here.


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