Toronto, June 23, 2017 — Environics Analytics (EA) announced today that it has acquired the business and assets of RSI Research Solutions Inc. (RSI).
Under terms of the agreement, RSI’s expertise in location analytics and market insight, along with its software applications, will be integrated into EA’s offerings. The two organizations’ combined capabilities will provide clients with a broader spectrum of data-driven customer insights and location services to meet their marketing analytics needs.
“With the acquisition of RSI, we continue to expand our ability to provide clients with analytics to help them understand their customers and markets, and grow their business,” said Jan Kestle, President of Environics Analytics. “RSI’s proven track record focusing on customer success through data, software, expertise and service is perfectly aligned with our business. And we are very excited about the additional opportunities this will allow us to offer both companies’ customers.”
“We have been a reseller of EA’s data for a long time and recognize their leadership in providing companies across North America with industry-leading data, analytics and insight,” said Don Penfold, Founder of RSI. “Now that our two companies are joining forces, our clients can benefit from an expanded range of analytics platforms and services to help them make the right data-driven decisions.”
In today’s information-driven business environment, Kestle expects the acquisition of RSI to bolster EA’s insight and marketing strategy offerings to help organizations achieve their revenue goals. As a result of the acquisition, marketers and analysts can turn to EA for the most comprehensive suite of services in the areas of consumer data, segmentation, site and location analytics, modelling and consulting services.
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Founded in 2002, RSI is a Toronto-based analytics solutions provider that helps clients access better consumer insight by connecting them with the right data, the right platforms and industry-leading customer service. Using a combination of best-in-class software, consumer data and analytics workflows, RSI provides scalable solutions that enable organizations to get closer to customers and better understand markets. |
One of North America’s premier marketing and analytical services companies, Environics Analytics helps customers turn data and analytics into insight, strategy and results. Established in 2003, EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides authoritative reports, software and modeling approaches to solve business challenges. Its team of 170 marketers, modelers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey. EA is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications. To learn more, please visit our website at www.environicsanalytics.com or contact us at inquiries@environicsanalytics.com. |
