Toronto, January 28, 2019 — Environics Analytics, one of North America’s leading marketing and analytical services companies, has named Jaguar Land Rover as its Client of the Year for 2018.
Over the past few years, Jaguar Land Rover has discovered how data and analytics can increase the effectiveness of their marketing campaigns. By working with Environics Analytics the luxury automaker has been able to adopt a wide range innovative technologies and analytical approaches, including custom segmentation and personas to grow their market.
“Jaguar Land Rover is a wonderful client to work with because they are willing to collaborate with us and develop new, innovative ways of integrating our data and analytics into their business,” said Allison Whiteside, a Vice President at Environics Analytics who focuses on the auto sector.
The award recognizes Samar Dhurandhar, Jaguar Land Rover’s Manager of Customer Relationship Management, for being a strong advocate for using data and analytics across the organization. “Over the past few years together, we’ve worked on some really cool projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels,” he says. “I only hope that Environics Analytics continues to be a valued partner in Jaguar Land Rover’s growth in the future.”
The Client of the Year award was presented at the company’s 12th annual user conference, which attracted nearly 700 participants representing every industry sector including not-for profit and public sectors. With a theme of “Up Your Game,” the day-long event featured 17 client case study presentations and demonstrations of data-based business intelligence tools, such as the company’s popular PRIZM5 segmentation system and the ENVISION5 analytics platform.
While Environics Analytics works with thousands of clients, the Client of the Year award recognizes one leading organization that is not only pursuing interesting, innovative work in marketing, but is making a concerted effort to spread the use of data and analytics across their organization.
About Environics Analytics
As the premier marketing and analytical services company in North America, Environics Analytics helps customers turn data and analytics into insight, strategy and results. The company offers the full range of analytical services—from data supplier to strategic consultancy—and provides over-the-counter reports, purpose-built software-as-a-service and a wide variety of modelling approaches. Its team of quantitative marketers, modellers and geographers are expert at helping organizations identify their business challenges, develop data-driven solutions and achieve success along every phase of their analytics journey. To learn more about Environics Analytics, please visit environicsanalytics.com.