Casey Price is the Senior Vice President of Partnerships and the Extended Channel. In this role, he works collaboratively with partners to source new datasets as well as illustrate how they, in turn, can teach their clients to make the best use of Environics Analytics (EA) tools to address current market challenges. With more than 30 years in the marketing analytics industry, Casey has expertise in consumer segmentation, predictive analytics, site selection, business development and sales. Prior to joining EA, he held executive-level positions in business development, consulting and client services at Pitney Bowes/MapInfo, Equifax and Compusearch. While at EA, Casey has helped create and centralize the training and support team and led the USA-based business. More recently, he led Product Management when several new products were introduced. The recipient of a Bachelor of Applied Geography degree from Ryerson (now Toronto Metropolitan University), he is a regular conference speaker and author of numerous white papers on industry topics.