As Senior Vice President of Finance and Administration at Environics Analytics, Catherine Ince leads the finance, sales enablement and administrative teams. Prior to joining EA, she spent over 20 years in the advertising agency industry—in both the U.K. and Canada—and four years running her own retail stores and ecommerce business. Among her positions were executive roles at MacLaren McCann, Proximity Canada and Rapier. Today she focuses on EA’s operating performance and financial management to ensure that its business is operating as effectively as possible. Catherine received a bachelor’s degree with honours in business studies from London South Bank University in the U.K.