Data hygiene ensures organizations have complete and accurate customer records to implement an efficient targeted marketing campaign or assist with any of your other data analytics initiatives. We provide a comprehensive suite of data quality and cleansing services, including normalization, data deduplication, householding and merge/purge, as well as address standardization, validation and correction (Canada Post-approved). As part of this service, we can also track movers, cleanse records of the deceased and update records by appending missing information.
From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.