Go after your target audience by engaging them in the media and channels they frequent most. With so many media options available and limited budgets, organizations need to find the most efficient ways to engage their target audience. Our marketing expertise and data-driven insights can support your media planning efforts to optimize the return on your digital and traditional media investment, as well as your customer experience channels. Our approach considers factors like cultural diversity, preferred media and purchase patterns of your customers so you can engage them in the channels they prefer.
From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.
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Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.