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How We Help

Profiling & Segmentation

Quickly understand the primary characteristics of your target market to help inform engagement strategies, develop relevant communications and optimize site selection.

We offer an array of segmentation options to help you achieve your goals, including PRIZM5, our comprehensive segmentation system. PRIZM5 can be combined with your customer data or our extensive behavioural databases to generate target segments that provide additional execution capabilities. Users can quickly interpret the composition of their target market by connecting PRIZM5 with any of our extensive databases to develop detailed personas and actionable engagement strategies.

While PRIZM5 is a robust resource that is invaluable to any organization looking to understand their customers, we can also create custom segments based on your customer data that are aligned with your goals and objectives. Using geodemographic profiling and other custom variables as the foundation, we build target segments by analyzing data, variables and themes most relevant to your business. We can also incorporate data from surveys, CRM systems and transaction information into each segment to produce even deeper insights about your target market. This custom work can include economic segments, which can help you understand the current and potential value of customers within your target market to differentiate products and services, as well as help you find efficiencies. We can also develop custom segments using your business-to-business data.

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We Know Data

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

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Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.

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