Create a comprehensive picture of a neighborhood or custom trade area based on shared customer demographic, financial, lifestyle, attitudinal and behavioral traits. Understand which customer segments live in a defined area and bolster acquisition efforts
by locating prospective customers and new markets most likely to respond to your value proposition.
Increase acquisition and relevancy by creating custom segments that leverage customer data with rich behavioral and attitudinal data. Using PRIZM® Premier as the building block, include a variety of data from multiple sources such as surveys, CRM systems
and transaction information to produce even deeper insights about your target market and align to your goals and objectives.
Locate untapped potential within your market by building custom business segments based on your corporate strengths and market opportunity. Identify clients that have higher potential value to your organization and then prioritize internal resources according
to client stage, complexity of client needs and responsiveness to up-sell/cross-sell opportunities.
From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.