Maximize opportunities in your real estate portfolio.

From the simplest reports and mapping to complex geospatial techniques and spatial interaction modelling, we have the experience and expertise to help you deal with the complexity of today’s real estate market. Forecast sales, optimize your network, assess competitive threats, estimate market cannibalization, identify first-mover opportunities or discover the perfect location for your next restaurant, branch or retail location using data analytics.

Downtown Toronto commercial and residential real estate market

Evaluate market potential

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to optimize existing store footprint, identify underserved markets for expansion, or estimate any site’s retail opportunity. You can also gauge the impact of competition and cannibalization by comparing one location’s trade area to another.

Millennials eating together in a restaurant

Optimize your investment

Identify the untapped potential within a market for expansion. Analyze your existing bricks-and-mortar footprint versus the market potential to identify how many other locations can be added to a market, as well as, where to place those locations. Network optimization can also help you assess which sites are underperforming and identify locations that may need to close or relocate.

Retail store clerk helping customer online

Find your best customers

Use predictive modelling and profiling to analyze who your best customers are and determine the optimal mix of products and services for a specific location or area. Gain insight into neighbourhood trends and rank locations based on data such as demographics, lifestyles, spending patterns, race and ethnicity, acculturation, language use or rates of crime in a given area.

  • Logo for Roots retail stores

    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”

    Alex Jones, Vice President Real Estate | Roots Canada
  • office-depot

    “In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."

    Senior Director, Marketing and Real Estate Research | Office Depot



We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, lifestyle, behavioural and geographic. Here are a few of our databases developed to support the real estate sector.

Canadian Demographics map showing Maintainers 25 to 34

Demographics - DemoStats

Perform demographic trend analysis to create a long term location plan. Create demographic segments based on best customers, then optimize your merchandising mix and find new locations based on your ideal target audience.

See database

CAN map showing shopping malls traffic counts grocery

Location - TrafficCounts

Get up-to-date information on consumers’ traffic patterns and volume from Kalibrate’s TrafficMetrix® database. As the industry’s most current traffic measurement product, make better decisions about your sites and territories.

See database

Demonstration of geofencing in mobility analytics


Enhance what you know about visitors to your store, branch or restaurant with mobile analytics. Mobile data can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns.

See database

CAN map of Geographic Data showing FSA Codes Boundaries

Geographic - ePCCF

The Enhanced Postal Code Conversion File correlates postal codes to Census dissemination areas, allowing marketers to append consumer locations, demographics and PRIZM5 segments for mapping and analysis.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.



Frequently Asked Questions

How can data analytics help me deal with the complexity of today's real estate market? keyboard_arrow_down

One of today’s competitive advantages is the ability to move quickly. Data analytics can provide you with up to date information on where to expand, establish or relocate your brances, retail stores or restaurants by visualizing the commercial and/or residential real estate markets. By augmenting your data with third-party sources such as demographic, segmentation, location or geographic databases, you can build a real estate strategy based on consumer and market trends and help avoid costly mistakes. Contact us to discover how

How can I use data analytics to optimize my existing locations? keyboard_arrow_down

By combining your customer data with privacy-compliant, authoritative databases, you can gain deeper insights into who your customers are, where they live and how they consume products. These personas can be used to segment your customer base and employing our market studies and area reporting, you can determine the optimal mix of products and services for a specific location or within a particular region. See our databases

What type of analytics tools and reporting do you offer? keyboard_arrow_down

ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

Do you offer analytics consulting services? keyboard_arrow_down

We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data as well as develop a roadmap of analytical priorities. Our real estate practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. See our services

Which technology partners do you partner with? keyboard_arrow_down

We use systems such as ArcGIS, Maplnfo and Alteryx, along with complex geospatial techniques, to provide advanced spatial analytics that support your strategic, tactical and operational initiatives. Our partnerships extend with leading geographic business intelligence platforms including Alteryx Designer from Alteryx Inc. which offers analysts flexible solutions through the rapid execution of calculations, formulas and methodologies. Contact us to learn more



Meet our Real Estate Sector Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Michele Sexsmith Headshot

Michele Sexsmith

Senior Vice President and Practice Leader

With over 25 years of experience in geodemography and market research, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for new stores to developing the optimum media mix for reaching targeted consumers for future growth. 

Emily Anderson Headshot

Emily Anderson

Director, Business Development

As a Director of Business Development at Environics Analytics, Emily Anderson helps real estate and retail clients better understand their markets, trade areas and customers, tailoring projects, data and software engagements to meet the needs of each client.

Why Us

We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth



3000 +


10 Offices

Across  North America

Over 40

Industry Partnerships

Recognized as one of Canada's fast-growing companies

2016 Profit 500 logo
2017 Profit 500 logo
2018 logo Profit 500

Meeting the highest standards of data security




Real Estate Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



Environics team at ICSC Recon 2018

Blog Post

How Shopping Centres Can Use Data to Find the Right Marketing Strategies

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Retail event Shoptalk 2018

Blog Post

The Four Biggest Takeaways From Shoptalk 2018

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Environics releases mobility analytics services


Changing the Way Organizations Look at Mobility Data.

Read release

Mobility analytics screenshot


Making The Move To Mobility Analytics

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Map of household net worth in Calgary


WealthScapes, the 2018 financial state of the nation

View Webinar

Environics analytics event team


Meet the Environics Analytics team at industry events

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