On this International Data Privacy Day 2021, I want to emphasize the continued priority we place on data privacy and security in all aspects of our work. This past year has been dominated by news of the pandemic and its impact — economically and socially — as organizations struggle to maintain a degree of normalcy and business continuity. As we continue to adapt to this ‘normal’, our commitment to data privacy and security remains unchanged and we continue to explore opportunities, both internally and externally, to improve our policies and processes.
As a dynamic, data-centric business focused on making peoples’ lives better and our clients more successful we are fully committed to executing beyond basic compliance requirements set out by the government. Clients expect the highest privacy and security standards from us, which is why we continue to invest in privacy controls, security tools, risk measurement and annual audits.
In the interest of brevity, I have summarized below some of the actions we have taken to raise the bar in these areas.
Environics Analytics values and adheres to a comprehensive set of privacy principles that enable us to be a responsible member of the marketing and analytics community.
Environics Analytics is committed to upholding values and principles such as:
We are responsible for all information under our control. We strongly believe that accountability is the foundation of our effective corporate privacy framework. These are the focus items:
Whether information is sensitive (such as financial or health information) or not, all confidential information must be appropriately safeguarded and only used for the purpose(s) for which it was collected. Environics Analytics has implemented these measures to securely manage information:
Environics Analytics will pay close attention to future changes of the privacy regulations in the US, Canada and Europe and will be well-positioned to implement stricter requirements.
As an organization, our commitment is that we will continue to invest in privacy and data security programs to ensure that our data are managed in strict compliance with the laws and that we continue to enable our clients, to make better data-driven decisions with confidence.
Wishing you a happy and secure International Data Privacy Day 2021.
Jan Kestle is the President and CEO of Environics Analytics, North America’s leading data analytics and marketing services company. She is a member of the Canadian Statistics Advisory Council, the Board of Directors of the Canadian Marketing Association and the Advisory Board of Ryerson University School of Geography.
Environics Analytics is represented on the Canadian Marketing Association’s Privacy and Data Advisory, Standards Council of Canada - Canadian Data Governance Standardization Collaborative, GDPR Working Group, and the International Association of Privacy Professionals.