Resources
Industry Insights
Industry Insights
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Unlocking the Power of GIS in Big Data: Challenges and Strategies
Nov 19, 2025 by Xuejin Ruan - VP of Software Development, Environics AnalyticsThe importance of good GIS practices in big data services, the challenges organizations face and how to overcome them through innovative, privacy-conscious solutions.Full story -
Bold Steps to Refine Your Targeting Approach
Oct 6, 2025 by Environics AnalyticsMore effective reach. More efficient spend. Measurable results.Full story -
Why Canada Needs a Canadian Approach to Data Collaboration
Jul 25, 2025 by Environics AnalyticsEnvironics Analytics (EA) offers specialized Data Collaboration Services grounded in Canadian privacy laws and enhanced by global technology partners, ensuring secure and ethical use of first-party data.Full story -
PRIZM 2025: Reflecting an Evolving Canada
Jul 3, 2025 by Rupen Seoni, Chief Client Officer, Environics Analytics7 key highlights about Canada's changing population from the country's leading segmentation systemFull story -
How to Use Data to Inform Your Fundraising Messaging
Feb 10, 2025 by Environics AnalyticsDrive results from your direct mail and integrated marketing campaigns with a data-driven approach to writing.Full story -
Celebrating Data Privacy Day 2025: Empowering Data Stewardship at Environics Analytics
Jan 28, 2025 by Jan Kestle, President and CEO, Environics AnalyticsEnvironics Analytics remains committed to data privacy and data responsibility, focusing on evolving technologies and services, thus staying ahead of the ever-changing regulatory landscape in CanadaFull story -
Canadians on the Move
Jan 9, 2025 by Rupen Seoni (Chief Client Officer)Leveraging EA's MoverStats database alongside PRIZM® segmentation, this analysis uncovers the relocation patterns and profiles of movers across Canada, including a deeper look at two major citiesFull story -
The Power of GIS: Mapping Insights That Tell a Story
Nov 20, 2024 by Environics AnalyticsCelebrating GIS Day in Canada and highlighting the power of mapping within EA’s staff and client communityFull story -
The Signals Are Clear: Why Chrome’s 3rd Party Cookie Announcement Doesn’t (or Shouldn’t) Change Anything
Jul 26, 2024 by David Phillips (Chief Media and Activation Officer)It's time for companies to invest in the futureFull story -
Patient-Centric Insights in Pharmaceuticals’ Pharmacy Engagement Strategy
Jun 5, 2024 by Kristen Kowalewski (Director, Business Development – Healthcare and Pharmaceutical)Leveraging health data and analytics to reach specific communities and grow in markets with potentialFull story -
Overcoming the Cap on International Students: The Support Local Solution
May 15, 2024 by Jennifer Robins (Director, Business Development – NFP & Education Lead) and Tyler Baird (Director, Account Management)An at-home strategy for Canada's post secondary institutions facing the Federal Government's newly imposed limit on international student permitsFull story -
Data Collaboration is Changing Canadian Marketing
May 8, 2024 by Environics AnalyticsEA's new partnership with LiveRamp brings its data collaboration technology to Canada, enhancing marketing and advertising opportunities for brands, publishers and agenciesFull story -
Data Privacy Day 2024
Jan 29, 2024 by Jan Kestle, Founder, President, Environics AnalyticsEA's President, Jan Kestle, shares our new ISO-31700 Privacy by Design (PbD) certification as an important evolution of the PbD framework, addressing the need for data to achieve goals and solve complex issues, while also protecting consumer privacyFull story -
Introducing idEAte: Environics Analytics' First Hackathon
Oct 31, 2023 by Andrew Komaromy - Vice President of Software Product Management, Environics AnalyticsUnlocking creativity, fostering collaboration and pioneering innovationFull story -
Negative Sentiment Towards Vaccines Has Increased Since the COVID-19 Pandemic
Jul 26, 2023 by Kristen Kowalewski, Director - Business Development, Environics AnalyticsSee which segments of Canada's population increased opposition overall and possible reasons whyFull story -
Culturally Diverse, Older and Mobile: Insights from our Updated Demographic and Segmentation Datasets
Jun 22, 2023 by Ryan Spencer, Marketing Intern, Environics AnalyticsA recap on what's changed for 2023 within EA's core databases, incorporating the latest Census data with takeaways for understanding Canada's evolving demographic landscapeFull story -
Injecting Data: Who is the Medical Aesthetics Consumer in Canada?
May 3, 2023 by Kristen Kowalewski, Director - Business Development, Environics AnalyticsFind out what the latest data are saying about a new, growing segment of consumers and how to reach themFull story -
A Soft Place to Land: Canada’s Evolving Role in Supporting Newcomers and Refugees
Mar 30, 2023 by Environics AnalyticsA closer look at the relationship between policy and immigration from countries affected by political turmoil, civil unrest and conflictFull story -
Data Clean Rooms: Why All the Fuss?
Feb 2, 2023 by Evan Wood, EVP & Chief Strategy Officer, Environics AnalyticsLearn about the fast-growing adoption of data clean rooms, the possibilities, challenges and considerations for marketersFull story -
Data Privacy Day 2023: Best Practices for Safer, More Secure Data Management
Jan 24, 2023 by Jan Kestle, Founder, President, Environics AnalyticsEA's President shares how International Privacy Day provides an opportunity for organizations everywhere to reflect on progress made and where to focus efforts going forwardFull story