Geek looking at data

Resources

  • Environics Analytics Today Appointed Claritas Inc. As Its U.S. Sales Agent For PRIZMCE

    Sep 9, 2004, 09:32 AM by Environics Analytics

    SAN DIEGO, CA - September 09, 2004 - Through a strategic partnership with Toronto-based Environics Analytics, a marketing services company that specializes in geodemographics-based segmentation, Claritas Inc. announced today the release of PRIZMCE — a Canadian consumer segmentation system linked to PRIZMNE, the U.S.-based system developed by Claritas and introduced nationally last September.

    Full story
  • Environics Analytics Launches New Segmentation System For Canada

    Sep 9, 2004, 08:33 AM by Environics Analytics

    TORONTO, ON - September 09, 2004 –Environics Analytics, a new company specializing in marketing and analytical services, today announces the creation of a new consumer segmentation system that classifies all Canadians into one of 66 lifestyle types--with names like Cosmopolitan Elite, Electric Avenues, Les Chics and Lunch at Tim's.

    Full story