Data and analytics map output


Consumer Insights

Create a comprehensive picture of your customers by segmenting them according to shared demographic, lifestyle, values and behavioral traits. Segments can help organizations create highly targeted marketing campaigns, retain high value customers and inform site-related decisions.

  • Segmentation help you quickly understand the primary characteristics of your target market.

  • Profiling uses Pop-Facts® or PRIZM Premier®, to analyze your best customers, or other groups, by comparing them to a benchmark and helping you determine which segments to target.

  • Personification provides insight on your customers' lifestyles, media and channel preferences, purchase behaviours, values and attitudes.

  • Media and Channel Optimization helps you design the most relevant marketing initiatives across digital and traditional media, as well as customer service channels.

  • Data Mining extracts information and insights from your data to help inform decision-making around customer value, revenue generation and cost optimization.

  • Predictive Analytics can be used to help develop strategies for customer acquisition and retention, up-selling and cross-selling products, reducing customer churn and developing pricing strategies.


Want to know more about our Services?

Environics Analytics' User Conference

We Know Data

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

Environics Analytics' Geek showing data points

We're Ready to Help

Our 200+ professionals are long-standing industry leaders and include experienced geodemographers, data scientists, modeling experts, statisticians and marketing experts. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.


Analytics Expert Opinions and Analysis

Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Environics Analytics news

News ›

Catch up on the latest news from Environics Analytics.

Environics Analytics Case Studies

Client Success Stories ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.