Claritas Financial CLOUT®
Claritas Financial CLOUT®
Claritas Financial CLOUT® contains current-year and five-year projections of market penetration and dollar balances for more than 100 financial products. Its modeled estimates and projections include all basic banking products and services, such as checking accounts, investments, credit cards, lines of credit and savings products. Based on a nationwide online panel survey of more than 150,000 interviews, the data have been applied to current year demographic estimates and five-year demographic projections, to estimate product usage and balances. The robust sample size allows for data modeling at geographic levels from block group to national estimates.
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Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
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Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
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