Bringing best practice in data analytics to healthcare.

Gain insight on the populations you serve to improve health outcomes. Rich data combined with predictive modelling, demographic trends and behavioural analytics can help improve operational efficiencies, inform decisions, enhance communications and provide a better standard of healthcare.

Understand your patient populations

Create holistic views of patient groups and improve healthcare outcomes by tracking health trends and predicting risks. Use data mining and predictive analytics to identify high risk communities and their attitudes towards health-related topics, including self-perceived physical and mental health, life and work stress levels, disease-state, health care utilization, body mass index and fitness levels.

Make stronger site location decisions

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and spatial analytics. Identify underserved areas in your communities and demand for services such as dental, physiotherapy, senior care or family health. Locate high-priority areas for flu shot clinics, or monitor areas for purchase trends of prescription and over-the-counter drugs.

Engage patients in wellness programs

Improve the effectiveness and engagement of your outreach programs and campaign efforts. By understanding attitudes towards immunizations, preventive treatments and cigarette smoking, you can create messaging that promotes healthier behaviours and enhances lives. Better your returns on media spend by determining where to focus marketing efforts.

  • canadian-blood-services-logo

    “We consider EA a partner and we have benefited from your counsel, perspective and expertise gained across many industries. You helped translate applications from other industries to solve our unique business challenges. Traditional consulting companies could not have done that.”

    Tony Steed, Director of Market Knowledge and Donor Insights | Canadian Blood Services
  • mackenzie-health-logo

    “Due to the growth of our communities we are adding a second hospital. As we plan for this growth journey, we are working to deeply understand our communities’ evolving wants and needs, supported by Environics Analytics’ data. The context about our communities we have been able to provide to our clinical leaders is enabling them to plan for services that will meet the healthcare needs of our communities and incorporate what matters to our patients and their families.”

    Will Oud, Manager, Strategy and Transformation | Mackenzie Health
  • sickkids-foundation-logo

    “Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”

    Vice President of Major Gifts | SickKids Foundation See the Case Study



We Know Data

Enhance your health data with our privacy compliant, authoritative databases. Choose from over 60 databases including health, demographic, segmentation, and behavioural data. Here are a few of our popular databases that support the needs of the healthcare industry.


Health - CommunityHealth

Target Canadians based on their health status as well as their attitudes and behaviours towards healthcare. Administered by Statistics Canada, the Canadian Community Health Survey details the health status of Canadians.

See database

PRIZM® Segmentation

PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you perform analysis and better understand your patient populations.

See database

Demographics Databases

Using DemoStats, perform demographic trend analysis to create a long term location plan or segments based on shared characteristics. With DaytimePop, estimate at home and at work populations within any geographic area.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.



Frequently Asked Questions



Meet our Healthcare Industry Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Allen Davidov

Senior Vice President & Practice Leader

With nearly twenty years of experience in marketing, analytics, and fundraising, Allen has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. Allen is an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool and a Bachelor of Commerce degree from Ryerson University.

Kristen Kowalewski

Director, Business Development

As Director of Business Development for the healthcare and pharmaceutical industries, Kristen works to help clients solve their key business challenges with data-driven insights. Prior to joining Environics Analytics, she spent over 12 years in senior sales and account management roles servicing the life sciences industry, with most of her focus on software-driven solutions in support of salesforce effectiveness, patient support and brand adherence initiatives. With a wealth of industry knowledge, Kristen brings this expertise to her clients and provides a unique perspective to the healthcare industry. Kristen holds a Bachelor of Science degree from McGill University.

Jennifer Robins

Not-for-Profit Lead

Jennifer helps healthcare clients solve their business challenges using the Environics Analytics’ suite of data products and services. She brings fifteen years of sales, marketing and analytics experience across education, travel, finance, not-for-profit, government and healthcare industries. Jennifer holds an Honours Bachelor of Arts degree in French and marketing management from the University of Guelph and a Masters in Business Administration degree from Hult International Business School.

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +
Corporate Growth
200 +
2000 +
10 Offices
Across  North America
Over 40
Industry Partnerships

Meeting the highest standards of data securityAICPA SOC Logo



Healthcare Industry Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



COVID-19: A Neighbourhood View

We combined the City of Toronto’s detailed COVID-19 case data with EA’s newly released population data to access a more nuanced view of the COVID-19 pandemic as it affects Toronto.

Read the article

Industry Insights

Read about EA's recent mobile movement studies and insights from our industry experts.

Go to Blog

Join a Webinar

Register for upcoming webinars or view previous presentations and recordings.

See Webinars

The Diabetes Patient in Canada

What if healthcare professionals could tap into their patients' internal motivations to increase buy-in toward treatment plans and slow the progression of the disease?

Read the Blog

PRIZM is a registered trademark of Claritas, LLC.

Back to top