Helping retailers win by making evidence-based decisions.

With a wide range of customized applications, such as forecasting sales for retail sites, merchandise mix optimization, predictive analytics and customer journey analytics, we work with you to help identify growth opportunities and build stronger customer connections.

Identify your best customers

Develop a holistic picture of who your customers are, what they buy and how they consume products. Deepen your insights and build personas that can be used to segment customers and deliver personalized offers and services. Create loyalty programs based on user behaviour or build the optimum media mix to reach your customers.

Optimize site locations

Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and location intelligence. Use trade area analysis to find your best customers, optimize existing store footprint, identify underserved markets for potential expansion or estimate any site’s retail opportunity.

Enhance the customer experience

Align your brick and mortar locations with your digital channels to create a consistent customer experience. Create e-commerce strategies based on spending habits or leverage tools such as mobility analytics to map the customer journey and see where your customers go before and after shopping at your store.

Who We Work With

Trusted by Leading Retail Brands and Companies

  • cushman-and-wakefield-logo

    “We wanted a simplified solution that wouldn’t just sit on the shelf. Environics Analytics has helped us market the shopping centres more strategically, and in some cases, redefine trade areas. We’ve seen great results in terms of reaching new audiences, and increased traffic and sales.” 

    Director Retail Marketing | Cushman & Wakefield Asset Services
  • olsen-logo

    “Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”

    Rosalina Pugliese, Director, Marketing | Olsen
  • roots-canada-logo

    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”

    Alex Jones, Vice President Real Estate | Roots Canada
  • Walmart sunrays logo with tagline underneath saying "Save money. Live better."

    “The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.”

    Tom Maryniarczyk, Director of Site Experience & Analytics | Walmart Canada See the Case Study
  • office-depot-logo

    “In developing any real estate strategy, you need to understand the customer. Environics Analytics were able to analyze demographics, lifestyles, lifestages, sales, merchandizing and competitive data to identify pockets of geography where there was significant potential. With this knowledge, we decided on the target consumers to pursue and the best locations to serve them."

    Senior Director, Marketing and Real Estate Research | Office Depot



We Know Data

Enhance your store data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, lifestyle, behavioural and geographic. Here are a few of our most popular databases developed to support the retail industry.

Segmentation - PRIZM®

PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers and markets.

See database

Demographics - DemoStats

Perform demographic trend analysis to create a long term location plan. Create demographic segments based on best customers, then optimize your merchandising mix and find new locations based on your ideal target audience.

See database

Financial - ClickSpend™

ClickSpend™ Powered by J.C. Williams is an essential new resource for retailers to compare online and in-store consumer spending habits. This database will help retailers learn which products consumers prefer to buy online.

See database

Behavioural - Opticks and Homescan

Using Opticks and Nielsen’s HomeScan data, gain insight into your target audience across traditional and social media, digital and offline shopping behaviour, retailer preferences and shopping profiles.

See database

Want to know more about our Products and Services?

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Frequently Asked Questions



We know Retail 

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Vito De Filippis

Senior Vice President & Practice Leader

Vito De Filippis is a seasoned marketing, data analytics, and consulting expert, serving as the Senior Vice President at Environics Analytics. With over a decade of invaluable experience supporting clients across many industry sectors (retail, real estate, automotive, travel, and sports and entertainment), Vito brings a comprehensive understanding of marketing dynamics, strategic transformation, and advanced analytics techniques to his role. His expertise lies in empowering clients to harness the full potential of their data, driving informed decision-making and optimizing business outcomes to effectively navigate competitive landscapes. Through his collaborative approach and innovative solutions, Vito enables clients to stay ahead of industry trends and capitalize on emerging opportunities.

Michael Scida

Director, Retail Business Development

With over 15 years of experience in retail, real estate, marketing, financial services, analytics, customer insights and geodemography, Michael brings his passion for combining technical and analytical expertise to deliver data-driven insights in support of strategic objectives. His expertise lies in leveraging omnichannel opportunities to help retail clients find the best location opportunities and to develop the optimum media mix in reaching targeted consumers for future growth.

Tanishah Nathoo

Director, Business Development

Tanishah brings more than 15 years of strategic experience in Customer Experience, Marketing, Research, Insights, and Analytics. With a background in the Retail and Utility sectors, Tanishah specializes in helping clients better understand who their customers are, how to drive effective marketing strategies, target factors to improve customer experience and determine future site selection opportunities. 

Why us?

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

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Retail Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



ICSC RECon Recap

How shopping centres can use data to find the right marketing strategies.

Read Blog

Quebec Customer Insights

Are consumers in Quebec really that different?

Read Blog

How Restaurants Can Survive the New Normal

Using data analytics to understand the current restaurant and QSR environment and anticipate market trends.

See Study

Industry Insights

Read about EA's recent mobile movement studies and insights from our industry experts.

Go to Blog

PRIZM is a registered trademark of Claritas, LLC.

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