Consumer Buying Power™ provides geography-based estimates of potential annual consumer spending for more than 700 household expenditure items. The data, produced internally here at Environics Analytics, allow users to identify the potential demand for a wide variety of products and services by geographic area, regardless of where consumers make their purchases. Developed using the Consumer Expenditure Survey, conducted by the Bureau of Labor Statistics, the database offers current-year estimates and five-year projections of potential consumer expenditures for all standard census, postal and marketing geographies. The variables are available in three hierarchies: category and line items, retail store types and Yellow Pages headings.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
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