Up your game and win with insights.

Get powerful insights to grow your business through audience profiling, social media behaviour and mobile analytics to drive deeper, more personalized engagement—both inside and outside the venue. Whether you are a major sports league, entertainment company, theatre promoter, independent concert presenter or gaming resort facility, we help you identify your target, increase your base and prove your sponsorship value.

Better serve fans and patrons

Attract a new audience while increasing loyalty. Use PRIZM® segmentation to deepen your knowledge of event attendees, create more effective marketing messages and personalize offers at the neighbourhood level. Analyze user behaviour to find cross-sell and upsell triggers and build loyalty of fans, patrons and season ticket holders.

Maximize your sponsorships

Understand the market size your fans and attendees represent in total expenditures for key categories. Create audience profiles based on common characteristics to prioritize and enhance marketing efforts. Using mobile analytics, create detailed personas of fans, patrons and ticket holders to maximize sponsorship value.

Improve ROI on media spend

Use data and analytics to maximize the effectiveness of your marketing budget. Better understand your target’s media consumption and values to help deliver the right message at the right time. Determine how fans and patrons engage with leading social media platforms to inform online campaigns and understand the brand fit.

  • true-north-sports-and-entertainment-logo

    The depth and breadth of data available to us through Environics Analytics has allowed us to glean detailed depictions of the demographics, behaviours, and interests inherent to our guests and fans.” 

    Kyle Braun | Business Analyst | True North Sports + Entertainment See the Case Study
  • jaguar-land-rover-logo

    “Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”

    Samar Dhurandhar, Manager of Customer Relationship Management | Jaguar Land Rover
  • telus-logo

    “We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."

    Parikshit Ralhan, Manager of Customer Insights and Predictive Analytics | TELUS See the Case Study



We Know Data

Enhance your customer data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the sports, entertainment and gaming industry.


Segmentation - PRIZM®

PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your fans and patrons.

See database


Get a more complete profile of fans, patrons and ticket holders at any event or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities and showing brand potential.

See database

Behavioural - Opticks Social

With Opticks by Vividata, Opticks Numeris and Opticks Social, you can gain insight into your target audience across traditional and social media habits and develop more engaging marketing and sponsorship opportunities.

See database

Financial - HouseholdSpend

Analyze fan and patron spending habits to highlight potential cross-promotional opportunities. HouseholdSpend provides current estimates of annual expenditures for 480 variables, spanning 18 categories of goods and services.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.



Frequently Asked Questions



Meet our Sports and Entertainment Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.


Vito De Filippis

Senior Vice President and Practice Leader

Vito De Filippis brings a background in marketing, consulting and analytics to his role as Senior Vice President and Practice Leader. With over a decade of experience in the industry, he helps clients get the most out of data and analytics and guides them on how to leverage strategic insights on their customers and markets to meet their goals.

Allison Whiteside

Vice President, Business Development

With more than 20 years of experience in the marketing analytics industry, Allison has extensive expertise in consumer segmentation, predictive analytics and building mutually beneficial business relationships. Prior to joining Environics Analytics, she held the position of the Director of Alliances at Pitney Bowes Software/MapInfo, previously Compusearch. Allison holds a Bachelor of Commerce degree in management and economics from McGill University.

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +
Corporate Growth
200 +
2000 +
10 Offices
Across  North America
Over 40
Industry Partnerships

Meeting the highest standards of data security




Sports and Entertainment Industry Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.


News Coverage

Read about EA's recent mobile movement studies covered by the media.

In the News

Understand Your Fanbase

A segmentation analysis helped provide TNSE with a more complete view of their fans, who attended games and what the market potential was for TNSE’s brand at large.

See Case Study

Sponsorship & COVID-19

How the sponsorship Industry can build brands and engage audiences from a distance.

Download Presentation

Industry Insights

Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.

Go to Blog

PRIZM is a registered trademark of Claritas, LLC.

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