Get powerful insights to grow your business through audience profiling, social media behaviour and mobile analytics to drive deeper, more personalized engagement—both inside and outside the venue. Whether you are a major sports league, entertainment company, theatre promoter, independent concert presenter or gaming resort facility, we help you identify your target, increase your base and prove your sponsorship value.
Attract a new audience while increasing loyalty. Use PRIZM® segmentation to deepen your knowledge of event attendees, create more effective marketing messages and personalize offers at the neighbourhood level. Analyze user behaviour to find cross-sell and upsell triggers and build loyalty of fans, patrons and season ticket holders.
Understand the market size your fans and attendees represent in total expenditures for key categories. Create audience profiles based on common characteristics to prioritize and enhance marketing efforts. Using mobile analytics, create detailed personas of fans, patrons and ticket holders to maximize sponsorship value.
Use data and analytics to maximize the effectiveness of your marketing budget. Better understand your target’s media consumption and values to help deliver the right message at the right time. Determine how fans and patrons engage with leading social media platforms to inform online campaigns and understand the brand fit.
Enhance your customer data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the sports, entertainment and gaming industry.
PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your fans and patrons.
Get a more complete profile of fans, patrons and ticket holders at any event or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities and showing brand potential.
With Opticks by Vividata, Opticks Numeris and Opticks Social, you can gain insight into your target audience across traditional and social media habits and develop more engaging marketing and sponsorship opportunities.
Analyze fan and patron spending habits to highlight potential cross-promotional opportunities. HouseholdSpend provides current estimates of annual expenditures for 480 variables, spanning 18 categories of goods and services.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
With
over 20 years of experience in product leadership, sales, and account
management, Perry brings his passion for consumer insights, developing
innovative solutions, and tackling tough business challenges. Much of his
career has been working within CPG, including 12 years at Nielsen, where Perry
had the opportunity to lead the Consumer & Shopper Practice, launching
several successful business plans that drove significant growth to the consumer
panel and segmentation businesses. Perry has media agency experience, leading
marketing mix model sales at Dentsu Aegis Network for a variety of clients.
Additionally, Perry has worked at Medcan Health Management and
Compusearch/MapInfo. Perry holds a Master of Management Analytics from Queen’s
Smith School of Business, and a Bachelor of Arts from Ryerson’s Geographic
Analysis program.
Vice President, Business Development
With a 20+ year career in consumer marketing and data & analytics, Adam currently leads Environics Analytics' (EA) Sports & Entertainment and Cannabis practices. Adam works with clients to help solve their business objectives leveraging EA's services through a consultative and collaborative approach. His diverse experience includes creating industry-leading and award-winning marketing campaigns at Universal Studios and 20th Century Fox, to exceeding client expectations as a leader in data & analytics commercialization with Nielsen, IQVIA and IRI. Adam holds an Honours Bachelor of Arts from York University in History & Cinema, and a Master of Business Administration in Marketing from the Schulich School of Business at York University.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
A segmentation analysis helped provide TNSE with a more complete view of their fans, who attended games and what the market potential was for TNSE’s brand at large.
How the sponsorship Industry can build brands and engage audiences from a distance.
Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.
PRIZM is a registered trademark of Claritas, LLC.