Use powerful analytical tools such as geotargeting, customer segmentation and predictive analytics to drive greater profitability, market share and operations efficiencies. We have the expertise to help you navigate the increasingly competitive automotive marketplace and build customer satisfaction, loyalty and advocacy.
Combine your customer data with demographic, lifestyle and values data to create detailed customer personas. Profiling customers can help improve inventory planning, inform pricing strategies and develop customer service plans. Discover what drives customer leakage and then improve retention through timely offers and personalized messaging based on what your customers value.
Deliver the right message to the right customer when it matters the most. Leveraging data and segmentation can help refine your media strategies by understanding customers' media consumption habits, preferred marketing channels and trusted media sources. You can also discover customers’ hobbies and sporting interests to help inform sponsorship opportunities and develop win-back promotions.
Trusted by Leading Automotive Brands and Companies
“Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”
“The foundation of the EA data is to determine who we are already selling vehicles to and where can we find more of them. Most dealers plan to use the information in their marketing plans.”See the Case Study keyboard_arrow_right
Enhance your dealer data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the automotive sector.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
With over 20 years of experience in product leadership, sales, and account management, Perry brings his passion for consumer insights, developing innovative solutions, and tackling tough business challenges. Much of his career has been working within CPG, including 12 years at Nielsen, where Perry had the opportunity to lead the Consumer & Shopper Practice, launching several successful business plans that drove significant growth to the consumer panel and segmentation businesses. Perry has media agency experience, leading marketing mix model sales at Dentsu Aegis Network for a variety of clients. Additionally, Perry has worked at Medcan Health Management and Compusearch/MapInfo. Perry holds a Master of Management Analytics from Queen’s Smith School of Business, and a Bachelor of Arts from Ryerson’s Geographic Analysis program.
Vice President, Business DevelopmentWith more than 20 years of experience in the marketing analytics industry, Allison has extensive expertise in consumer segmentation, predictive analytics and building mutually beneficial business relationships. Prior to joining Environics Analytics, she held the position of the Director of Alliances at Pitney Bowes Software/MapInfo, previously Compusearch. Allison holds a Bachelor of Commerce degree in management and economics from McGill University.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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