Use powerful analytical tools such as geotargeting, customer segmentation and predictive analytics to drive greater profitability, market share and operations efficiencies. We have the expertise to help you navigate the increasingly competitive automotive marketplace and build customer satisfaction, loyalty and advocacy.
Use AutoRank™, our proprietary geotargeting service, to identify the best opportunities for new customer acquisition. AutoRank™ can help you find households that may be looking to purchase a particular brand, make or model based on the demographics, lifestyle and wealth of the area. Maximize budgets and boost ROI by concentrating marketing efforts on areas with the most potential.
Combine your customer data with demographic, lifestyle and values data to create detailed customer personas. Profiling customers can help improve inventory planning, inform pricing strategies and develop customer service plans. Discover what drives customer leakage and then improve retention through timely offers and personalized messaging based on what your customers value.
Deliver the right message to the right customer when it matters the most. Leveraging data and segmentation can help refine your media strategies by understanding customers' media consumption habits, preferred marketing channels and trusted media sources. You can also discover customers’ hobbies and sporting interests to help inform sponsorship opportunities and develop win-back promotions.
“Over the past few years, we’ve worked with the team at Environics Analytics on projects which have been instrumental in increasing the effectiveness of our marketing initiatives across all channels. We see Environics Analytics as a valued partner in our future growth.”
“The foundation of the EA data is to determine who we are already selling vehicles to and where can we find more of them. Most dealers plan to use the information in their marketing plans.”
Enhance your dealer data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the automotive sector.
By segmenting Canada’s neighbourhoods into 68 unique lifestyle types, PRIZM incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your automotive customers.
DemoStats features variables on population, family structure, household size and type, ethnic diversity and income. Create target groups by analyzing your best customers and grouping them in demographically similar customer segments.
Understand your customers’ mindset, learn what matters to them most and see how it affects their purchase decisions. Develop communications and creative strategies to engage your customers based on their view of the world.
Develop trade areas and consumer profiles by understanding who visits your dealership versus the competition. Gain insight into what your trade area looks like, where your visitors likely live and work and who your real competition is.
AutoRank™ is a geo-targeting service that combines IHS Markit’s comprehensive automotive registration data with our premier market intelligence service. It helps dealers identify the areas that are significantly better for customer acquisition by make and model by highlighting neighbourhoods where consumers are more likely to be in market for a new vehicle. It can also help you identify regions with an abundance of vehicles of a particular make and model approaching replacement age and see how behaviours, preferences and wealth in those areas may changed have since their last vehicle purchase. Access to this information gives you stronger intelligence for developing a more effective conquest or retention strategy and help you optimize your marketing budget. See AutoRank™
At Environics Analytics, you get access to a broad range of data scientists, mathematicians, statisticians, geographers, developers and business and marketing strategists with industry experience and sector depth. With hundreds of years of cumulative experience, we're skilled at uncovering insights through segmentation, predictive modelling and site and location intelligence. For many of our clients, our team does the work their internal teams don’t have the capacity or experience to complete. You'll find our approach extremely collaborative and we'll work with you to provide flexible solutions that scale easily to your needs.
Dealers, rental agencies, car detailers and auto repair shops can use mobile analytics to develop trade areas and consumer profiles by understanding who visits their location versus their competitors’ location. This helps provide a better understanding of what your trade area looks like, where your visitors likely live and work and who your real competition is. See Mobile Analytics
Mobile analytics can enhance what you know about who attends sports events, concerts, festivals, gallery openings etc. It can be instrumental in determining if the events you sponsor attract visitors that match your target.
Mobile data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent is provided by the individual. See mobile analytics
Using segmentation and behavioural databases, you can understand the needs and behaviours of different PRIZM segments. You can then boost sales by defining the right segments to target and creating the right incentive for a specific car model in a specific geography sent through the optimal channels. For example, you could create a special service bundle beyond normal warranties or win-back campaigns for lapsed customers. See consumer insights
By combining your customer data with market data, you can gain deeper insights into who your customers are, where they live and what is important to them during the car purchase decision. These personas can be used to segment your customer base and through market studies and area reporting, you can determine the optimal mix of products and services for a specific location or region. See site location intelligence
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President and Practice Leader
With more than 30 years of business development and operational management, Dominic has held a variety of senior level positions in Canada and internationally. At IHS Automotive (formerly R.L. Polk), he was Director of European Product Strategy in Germany, Director of Operations in England and, prior to joining EA, Vice President and General Manager in Canada. A pioneer in data-driven marketing and analytics across numerous verticals and international markets, Dom lead the automotive and database marketing groups for Compusearch and assisted a number of large retail, financial, and travel and leisure customers. He received a bachelor’s degree in business studies from the College of Commerce in Dublin, Ireland.
Vice President of Business Development
Senior Account Manager
Kaitie provides clients with insights into their customers to help them create effective marketing programs. She began her career with Environics Analytics as an intern who analyzed demographic, lifestyle and values datasets to identify patterns and trends for clients. Prior to joining Environics Analytics, Kaitie held research positions while completing her education, including work as a telephone interviewer with Research House where she conducted market research surveys on a variety of consumer-related topics. She is a graduate of McGill University with a Bachelor of Arts degree in geography and political science.
We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases,
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