Energy
Empower your energy programs with data analytics
Improve adoption rates and lower costs of programs such as conservation, low income and e-billing. Acquire customers using the right rate plan and service offering by better understanding their needs and attitudes. Strengthen your connection to your customer base and the value of your brand by creating a customer-centric organization according to customer expectations, values and attitudes.
Increase program adoption rates
Engage your customers. Discover innovative ways to promote your programs such as energy conservation or paperless billing. Use predictive modelling to build collection models. Segment your customers and discover the factors that enable and hinder program adoption. Then, identify incentives and methods of delivery to increase program attractiveness by customer segment.
Efficiently acquire more customers
As an energy retailer or a utility offering products and services, you can bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your offering. Leverage your customer data with market segmentation, demographics, psychographics and behavioural data to gain insights that inform campaign strategies and measure results.
Optimize communication strategies
Better your return on spend by determining where to focus marketing efforts down to the postal code level. Develop personalized messaging across customer segments. Tailor your communication strategies to respond to your customers' attitudes and beliefs. Then deliver your campaigns through the preferred channels such as digital media, direct marketing, sponsorship or public consultation.
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“[PRIZM] gave us the capacity to talk with each segment and target them individually. We found that each segment liked different incentives.”See the Case Study keyboard_arrow_right -
“Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”
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“The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modelling are tools you can use to extract the maximum value from the relationships you have with your customers.”See the Case Study keyboard_arrow_right
We Know Data
Enhance your store data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation and behavioural data. Here are a few of our databases that support the needs of the energy and resources sector.
By segmenting Canada’s neighbourhoods into 68 unique lifestyle types, PRIZM® incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers.
Learn what matters to your utility customers the most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications strategies to engage individuals based on their view of the world.
Using DemoStats, perform demographic trend analysis to create a long term location plan or segments based on shared characteristics. With DaytimePop, estimate at home and at work populations within any geographic area.
Using Opticks powered by Vividata and Opticks powered by Numeris databases, develop more engaging marketing and sponsorship strategies by understanding the behaviours, preferences and attitudes of your target audience.
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Frequently Asked Questions
Energy and Resources Sector Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allen Davidov
Senior Vice President & Practice Leader
Allen has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy and brings nearly twenty years of experience in marketing, analytics, and fundraising. Prior to joining EA, Allen successfully led marketing, and a variety of fundraising programs at a number of organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation Ontario Region, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation. Allen is also an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University, a Creative Advertising diploma from Centennial College, and a Chartered Marketer certificate from the Canadian Marketing Association.Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
Energy and Resources Sector Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Why we welcome the General Data Protection Regulation and why you should too.
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Register for upcoming webinars or view previous presentations and recordings.
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Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.
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