Empower your energy programs with data analytics

Improve adoption rates and lower costs of programs such as conservation, low income and e-billing. Acquire customers using the right rate plan and service offering by better understanding their needs and attitudes. Strengthen your connection to your customer base and the value of your brand by creating a customer-centric organization according to customer expectations, values and attitudes.

Increase program adoption rates

Engage your customers. Discover innovative ways to promote your programs such as energy conservation or paperless billing. Use predictive modelling to build collection models. Segment your customers and discover the factors that enable and hinder program adoption. Then, identify incentives and methods of delivery to increase program attractiveness by customer segment.

Efficiently acquire more customers

As an energy retailer or a utility offering products and services, you can bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your offering. Leverage your customer data with market segmentation, demographics, psychographics and behavioural data to gain insights that inform campaign strategies and measure results. 

Optimize communication strategies

Better your return on spend by determining where to focus marketing efforts down to the postal code level. Develop personalized messaging across customer segments. Tailor your communication strategies to respond to your customers' attitudes and beliefs. Then deliver your campaigns through the preferred channels such as digital media, direct marketing, sponsorship or public consultation.

  • Enbridge Energy Logo

    “[PRIZM] gave us the capacity to talk with each segment and target them individually. We found that each segment liked different incentives.”

    Karen Sweet, Market Research and Analysis | Union Gas See the Case Study
  • london-professional-fire-fighter-association

    “Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”

    David Lazenby | City of London, Fire Department
  • royal-canadian-mint-logo

    “The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modelling are tools you can use to extract the maximum value from the relationships you have with your customers.”

    Senior Manager of Customer Strategy and Insight | Royal Canadian Mint See the Case Study



We Know Data

Enhance your store data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation and behavioural data. Here are a few of our databases that support the needs of the energy and resources sector.


Segmentation - PRIZM®

By segmenting Canada’s neighbourhoods into 68 unique lifestyle types, PRIZM® incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers.

See database

Psychographic - SocialValues

Learn what matters to your utility customers the most and see how it affects their purchase decisions. Psychographic data will allow you to develop communications strategies to engage individuals based on their view of the world.

See database


Using DemoStats, perform demographic trend analysis to create a long term location plan or segments based on shared characteristics. With DaytimePop, estimate at home and at work populations within any geographic area.

See database

Behavioural - Opticks

Using Opticks powered by Vividata and Opticks powered by Numeris databases, develop more engaging marketing and sponsorship strategies by understanding the behaviours, preferences and attitudes of your target audience.

See database

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Frequently Asked Questions

  • The GreenLiving database measures Canadians’ attitudes and behaviours regarding household-related environmental issues. Created from a sample of respondents from Statistics Canada’s Canadian Community Health Survey, GreenLiving focuses on household consumption and conservation of energy and water, as well as composting, pesticide use, household hazardous waste disposal and the use of gas-powered recreation equipment. Available at the postal code (FSALDU) and dissemination area levels, GreenLiving is used by manufacturers and utility companies to inform product development, locate key infrastructure projects and design energy conservation programs. See variable lists

  • Any organization interested in better understanding Canadians’ attitudes towards household-related environmental issues can benefit from the GreenLiving data. Energy providers can inform their conservation programs and marketing campaigns by targeting high energy consumption neighbourhoods and areas more likely to be receptive to energy reduction programs. You can determine which geographic areas are most likely to compost. You can even discover where to locate e-waste centers. By using PRIZM and GreenLiving data to profile target groups, advertising agencies can design more effective advertising campaigns and media plans. Contact us to discuss your opportunities

  • We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

    In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

  • ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION

  • We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data, as well as develop a roadmap of analytical priorities. Our energy and resources industry practice leaders have the broad strategic expertise and deep sector experience to help address your key business and operational challenges. See our services



Energy and Resources Sector Expertise

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.


Allen Davidov

Senior Vice President & Practice Leader

Allen has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy and brings nearly twenty years of experience in marketing, analytics, and fundraising. Prior to joining EA, Allen successfully led marketing, and a variety of fundraising programs at a number of organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation Ontario Region, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation. Allen is also an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University, a Creative Advertising diploma from Centennial College, and a Chartered Marketer certificate from the Canadian Marketing Association.

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +
Corporate Growth
200 +
2000 +
10 Offices
Across  North America
Over 40
Industry Partnerships
2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security




Energy and Resources Sector Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



News Coverage

Read about EA's recent mobile movement studies covered by the media.

In the News

Here Comes GDPR

Why we welcome the General Data Protection Regulation and why you should too.

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Register for upcoming webinars or view previous presentations and recordings.

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Industry Insights

Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.

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PRIZM is a registered trademark of Claritas, LLC.

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