Build the brand and grow your market share.
Discover new opportunities with prospects and allocate subscriber marketing investments strategically. Distinguish between “cord-cutters”, “early adopters” and “fully connected” subscribers, analyze trade areas to determine households purchasing behaviours, develop product-specific promotions and create targeted advertising campaigns.
Build stronger subscriber connections
Create a single, shared view of your subscribers across the enterprise. Using profiling and segmentation, build a common language within your organization and create a more consistent experience across all channels. Reduce churn by allocating resources to the areas of highest-value. Predict the next best products to accelerate growth with new subscribers and proactively identify and engage those at-risk.
Boost your subscriber acquisition efforts
Attract more prospects by identifying the factors that influence purchase decisions and targeting consumers most likely to respond to your product and service offerings. Analyze data to determine who shops brick and mortar vs. online, assess competitive activity and identify the best locations for activations and brand events.
Optimize marketing spend for better returns
Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Differentiate brand messaging based on lifestyles, attitudes and values. With mobile analytics, you can track and profile those who have been exposed to your outdoor advertising and who has visited your retail locations at various times of day. Inform your execution strategies by understanding consumers’ consumption habits, media preferences and preferred marketing channels.
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"We used to sell boards manually, but now we can profile our boards using a data-based system. Our whole approach shifted to where we tell our clients, ‘it’s not about where you want to be but who you want to reach.'"
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“We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."
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“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”
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We Know Data
Enhance your marketing initiatives with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few key databases that support the telecommunications industry.
PRIZM® Segmentation
PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze, understand and reach your subscribers.
Behavioural
Our range of Opticks behavioural databases give you insight into your target audiences across their traditional and social media habits, online and offline shopping behaviour, as well as retailer preferences and shopping profiles.
Demographics - DemoStats
Use our industry-leading demographics for a range of applications including creating key marketing segments, analyzing trends by geography and optimizing your merchandising mix.
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Frequently Asked Questions
Meet our Telecommunications Practice Team
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Vito De Filippis
Senior Vice President and Practice Leader
Vito De Filippis is a seasoned marketing, data analytics, and consulting expert, serving as the Senior Vice President at Environics Analytics. With over a decade of invaluable experience supporting clients across many industry sectors (retail, real estate, automotive, travel, and sports and entertainment), Vito brings a comprehensive understanding of marketing dynamics, strategic transformation, and advanced analytics techniques to his role. His expertise lies in empowering clients to harness the full potential of their data, driving informed decision-making and optimizing business outcomes to effectively navigate competitive landscapes. Through his collaborative approach and innovative solutions, Vito enables clients to stay ahead of industry trends and capitalize on emerging opportunities.
Allison Whiteside
Vice President, Business Development
With more than 20 years of experience in the marketing analytics industry, Allison has extensive expertise in consumer segmentation, predictive analytics and building mutually beneficial business relationships. Prior to joining Environics Analytics, she held the position of the Director of Alliances at Pitney Bowes Software/MapInfo, previously Compusearch. Allison holds a Bachelor of Commerce degree in management and economics from McGill University.Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
PRIZM is a registered trademark of Claritas, LLC.