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Consumer Profiles

Claritas Consumer Profiles helps marketers better understand their customers for acquisition and retention programs, media strategy and channel management. It offers a comprehensive set of more than 5,900 profiles across 33 categories and is designed to help users reach consumers based on lifestyle, media exposure, product usage, consumption and purchasing behaviors—all through the lens of the PRIZM® Premier, P$YCLE® and ConneXions® segmentation systems. Based on consumer behaviors captured nationwide, Consumer Profiles assigns a segmentation code to each respondent, enabling users to analyze the rich consumer behavioral information through the perspective of various segmentation systems.

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Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.


Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.

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