Cannabis plant with multiple leaves.

Grow your business with cannabis analytics.

The cannabis industry continues to evolve. Licensed producers, regulators and retailers need to understand the unique consumer dynamics of the sector through data-driven insights. From choosing the right store location based on its trading area, to how and why cannabis is consumed, we provide cannabis industry-specific, timely and actionable insights.

Shopkeeper handing a container of cannabis flower to a customer who is wearing a headscarf

Understand the cannabis consumer

Get to know who your consumers are through cannabis-specific data sets driving industry-leading consumer segmentation. Size your market by identifying trends within the cannabis landscape and beyond. Activate your loyalty program data with EA’s market data for deeper, actionable insights.

Cannabis in oil, flower, and edible product formats

Optimize your marketing

In a heavily-regulated industry like cannabis, maximizing marketing ROI is critical. Focus marketing investment with cannabis-specific data linked to targeted communication optimization. Leverage data based on products, geolocation, branding, pricing and media usage to reach the right customers with appropriate messaging across different channels.

Hand tapping debit card on a machine with a small bowl of cannabis bud beside it

Discover cannabis retail opportunities

Whether growing or optimizing your cannabis retail network, we identify optimal store locations by leveraging trade area analysis, including attitudes toward cannabis, demographics and social values. Through mobile movement analytics, you can understand shoppers in specific locations and whether your store meets the needs and expectations of consumers. Plus, access modelling to see changes in any area you choose.



We Know Data

Enhance your customer data with our privacy-compliant, authoritative databases. In addition to our cannabis-specific data sets, choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the cannabis industry.


Map of CAN Segmentation Data for PRIZM5 Spectra

PRIZM® Segmentation

PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you perform analysis and better understand your cannabis consumer populations.

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Demonstration of geofencing in mobility analytics


Get a more complete profile of cannabis consumers in any trade area or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities, measuring brand visibility and tracking the customer journey.

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CAN Behavioural Data showing Quick Service Restaurants


CannabisInsights Powered by Vividata projects how consumers view and use cannabis at the neighbourhood level. This database provides almost 280 variables that describe consumer behaviours, preferences and attitudes towards cannabis.

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Map of Canadian Psychographic data showing attraction to nature


Learn what matters the most to your customers and see how it affects their purchase decisions. Psychographic data will allow you to develop communications strategies to engage customers based on their views on cannabis.

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Want to know more about our Products and Services?

Get in touch. We're ready to help.



Meet our Cannabis Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.


Stephanie-McIsaac Headshot

Stephanie Brown

Senior Vice President & Practice Leader

Stephanie brings more than ten years of experience in research, analytics and geodemography to help clients use data to solve their business challenges. She specializes in retail network and asset evaluation, customer segmentation and assessing the untapped potential for growth in real estate and e-commerce.

Adam Bernatt headshot photo

Adam Bernatt

Vice President, Business Development

With a 20+ year career in consumer marketing and data & analytics, Adam currently leads Environics Analytics' (EA) Sports & Entertainment and Cannabis practices. Adam works with clients to help solve their business objectives leveraging EA's services through a consultative and collaborative approach. His diverse experience includes creating industry-leading and award-winning marketing campaigns at Universal Studios and 20th Century Fox, to exceeding client expectations as a leader in data & analytics commercialization with Nielsen, IQVIA and IRI. Adam holds an Honours Bachelor of Arts from York University in History & Cinema, and a Master of Business Administration in Marketing from the Schulich School of Business at York University. 

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +

Corporate Growth



2000 +


10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security


PRIZM is a registered trademark of Claritas, LLC.