Grow your business with cannabis analytics.

The cannabis industry continues to evolve. Licensed producers, regulators and retailers need to understand the unique consumer dynamics of the sector through data-driven insights. From choosing the right store location based on its trading area, to how and why cannabis is consumed, we provide cannabis industry-specific, timely and actionable insights.

Understand the cannabis consumer

Get to know who your consumers are through cannabis-specific data sets driving industry-leading consumer segmentation. Size your market by identifying trends within the cannabis landscape and beyond. Activate your loyalty program data with EA’s market data for deeper, actionable insights.

Optimize your marketing

In a heavily-regulated industry like cannabis, maximizing marketing ROI is critical. Focus marketing investment with cannabis-specific data linked to targeted communication optimization. Leverage data based on products, geolocation, branding, pricing and media usage to reach the right customers with appropriate messaging across different channels.

Discover cannabis retail opportunities

Whether growing or optimizing your cannabis retail network, we identify optimal store locations by leveraging trade area analysis, including attitudes toward cannabis, demographics and social values. Through mobile movement analytics, you can understand shoppers in specific locations and whether your store meets the needs and expectations of consumers. Plus, access modelling to see changes in any area you choose.



We Know Data

Enhance your customer data with our privacy-compliant, authoritative databases. In addition to our cannabis-specific data sets, choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the cannabis industry.


PRIZM® Segmentation

PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you perform analysis and better understand your cannabis consumer populations.

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Get a more complete profile of cannabis consumers in any trade area or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities, measuring brand visibility and tracking the customer journey.

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CannabisInsights Powered by Vividata projects how consumers view and use cannabis at the neighbourhood level. This database provides almost 280 variables that describe consumer behaviours, preferences and attitudes towards cannabis.

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Learn what matters the most to your customers and see how it affects their purchase decisions. Psychographic data will allow you to develop communications strategies to engage customers based on their views on cannabis.

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Want to know more about our Products and Services?

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Meet our Cannabis Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.


Michael Scida

Director, Retail Business Development

With over 15 years of experience in retail, real estate, marketing, financial services, analytics, customer insights and geodemography, Michael brings his passion for combining technical and analytical expertise to deliver data-driven insights in support of strategic objectives. His expertise lies in leveraging omnichannel opportunities to help retail clients find the best location opportunities and to develop the optimum media mix in reaching targeted consumers for future growth.

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +
Corporate Growth
200 +
2000 +
10 Offices
Across  North America
Over 40
Industry Partnerships

Meeting the highest standards of data security


PRIZM is a registered trademark of Claritas, LLC.

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