The cannabis industry continues to evolve. Licensed producers, regulators and retailers need to understand the unique consumer dynamics of the sector through data-driven insights. From choosing the right store location based on its trading area, to how and why cannabis is consumed, we provide cannabis industry-specific, timely and actionable insights.
Get to know who your consumers are through cannabis-specific data sets driving industry-leading consumer segmentation. Size your market by identifying trends within the cannabis landscape and beyond. Activate your loyalty program data with EA’s market data for deeper, actionable insights.
In a heavily-regulated industry like cannabis, maximizing marketing ROI is critical. Focus marketing investment with cannabis-specific data linked to targeted communication optimization. Leverage data based on products, geolocation, branding, pricing and media usage to reach the right customers with appropriate messaging across different channels.
Whether growing or optimizing your cannabis retail network, we identify optimal store locations by leveraging trade area analysis, including attitudes toward cannabis, demographics and social values. Through mobile movement analytics, you can understand shoppers in specific locations and whether your store meets the needs and expectations of consumers. Plus, access modelling to see changes in any area you choose.
Enhance your customer data with our privacy-compliant, authoritative databases. In addition to our cannabis-specific data sets, choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the cannabis industry.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
With over 20 years of experience in product leadership, sales, and account management, Perry brings his passion for consumer insights, developing innovative solutions, and tackling tough business challenges. Much of his career has been working within CPG, including 12 years at Nielsen, where Perry had the opportunity to lead the Consumer & Shopper Practice, launching several successful business plans that drove significant growth to the consumer panel and segmentation businesses. Perry has media agency experience, leading marketing mix model sales at Dentsu Aegis Network for a variety of clients. Additionally, Perry has worked at Medcan Health Management and Compusearch/MapInfo. Perry holds a Master of Management Analytics from Queen’s Smith School of Business, and a Bachelor of Arts from Ryerson’s Geographic Analysis program.
Vice President, Business Development
With a 20+ year career in consumer marketing and data & analytics, Adam currently leads Environics Analytics' (EA) Sports & Entertainment and Cannabis practices. Adam works with clients to help solve their business objectives leveraging EA's services through a consultative and collaborative approach. His diverse experience includes creating industry-leading and award-winning marketing campaigns at Universal Studios and 20th Century Fox, to exceeding client expectations as a leader in data & analytics commercialization with Nielsen, IQVIA and IRI. Adam holds an Honours Bachelor of Arts from York University in History & Cinema, and a Master of Business Administration in Marketing from the Schulich School of Business at York University.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
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