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Build the brand and grow your market share.

Get powerful market insights using customized applications such as segmentation systems, merchandising optimization, shopper insights, mobility analytics and channel analysis. Using data analytics, you can build stronger consumer connections and effective channel strategies.


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Build stronger connections through consumer insights

Define your target consumer and differentiate your product offering and value proposition for each stage of the consumer lifecycle. Identify shopper patterns, optimize the merchandising mix and forecast sales down to the six-digit postal code level. Analyse mobility data to determine who shops at retail locations, assess competitive activity and identify the best locations for activations and brand events.

Asian man and daughter baking with groceries purchased online

Optimize marketing spend for better returns

Deliver the right message to the right consumer through the right channels. Use insights to differentiate brand messaging based on lifestyles, attitudes and values. Understand shopper habits by neighbourhood or time of day to optimize local online spend. Inform your media strategies by understanding consumption habits and preferred marketing channels.

Millennial woman using laptop and credit card for online shopping

Develop channel strategies and grow market share

Better understand the online and in-store shopping habits and behaviour of your key consumer segments. Analyse channel interaction and areas of opportunities across brick-and-mortar retailers, digital shopping platforms and direct to consumer channels. Align merchandising strategies with channels that offer the most promising return on investment.

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    “Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”

    Rosalina Pugliese, Director, Marketing | Olsen
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    “After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”

    Alex Jones, Vice President Real Estate | Roots Canada
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    “The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.”

    Tom Maryniarczyk, Director of Site Experience & Analytics | Walmart Canada See the Case Study

 

 

We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the consumer packaged goods industry.

 

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create more effective marketing strategies with a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits.

See databases

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Behavioural - Opticks and Homescan® Profiles

With Opticks by Vividata and Homescan® Profiles, you can gain insight into your target audience across traditional and social media habits, online and offline shopping behaviour, as well as retailer preferences and shopping profiles.

See database

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Consumer Spending - ClickSpend™

Powered by J.C. Williams, analyse online and offline shopping habits of consumers across 14 different product categories. Understand which consumers are more likely than average to shop online and develop more effective marketing strategies.

See database

Demonstration of geofencing in mobility analytics

MobileScapes

Get a more complete profile of consumers in any trade area or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities, measuring brand visibility and tracking the customer journey.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.

 

 

Frequently Asked Questions

Tell me more about the consumer spending database, ClickSpend™. keyboard_arrow_down

ClickSpend™, created in partnership with J.C. Williams Group, is the first database in Canada to help retailers develop business strategies to withstand the competitive threat from online retailers and help online retailers find opportunities for growth. The database encompasses the 14 largest online consumption categories of goods including clothing, health products and food and contains 45 consumption estimates and insights for more than 800,000 postal codes. See ClickSpend™

What are some of the ways organizations use the ClickSpend™ database? keyboard_arrow_down

With ClickSpend™, you can determine who your online shoppers are, where they live and what their online shopper profile is. You can also understand notable differences between provinces, cities and neighbourhoods to identify stores most at-risk of online sales erosion and adjust merchandise to help retain business. Whether you are a brick-and-mortar retailer, pure play e-tailer, marketing analyst, retail partner or shopping centre developer, the ClickSpend™ database allows for many applications, including market sizing, consumer targeting, evaluating market share and identifying the interaction effect across channels. See ClickSpend™

Can Mobility Analytics inform sponsorship opportunities or brand activation events? keyboard_arrow_down

Mobility analytics can enhance what you know about who attends sporting events, concerts, festivals, shopping centers etc. It can be instrumental in determining if the experiential events, sampling campaigns or in-store promotions you sponsor attract the consumers that match your target audience. 

Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent is provided by the individual. See Mobility Analytics

I need to optimize my product assortment. What can I do? keyboard_arrow_down

Spectra Trade Areas provide detailed insights into your customers and the competitive landscape. You can enhance shopper marketing tactics by understanding what motivates shoppers to make a purchase in order to help develop effective in-store messaging and promotional activities. This can help you optimize your product assortment by understanding consumer product demand in your trade areas to determine shelf and store assortment.

How do I improve my category management results? keyboard_arrow_down

Improve your category management results by analyzing demand by market and neighbourhood. Match consumer category preferences with retailer customer segments to determine category and brand opportunities. See more about segmentation data

How can data analytics help improve marketing campaign outcomes? keyboard_arrow_down

Using segmentation and behavioral databases, you can understand the needs and behaviors of consumer segments. You can then boost the effectiveness of offers and promotions by defining the right segments to target, creating the right message and sending that message through the optimal channels. See consumer insights

What tools do you offer to help analyze my data, markets and customers? keyboard_arrow_down

Analyze your data with our powerful marketing and business intelligence platform to better understand your customers and markets. This secure cloud-based platform gives you the power to integrate your data with our comprehensive databases to produce robust consumer insights, optimize your media strategy, conduct detailed site evaluations and more. Turn data into action with ENVISION

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

 

 

Meet our Consumer Packaged Goods Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

 

Joshua Levi

Joshua Levi

Vice President of Business Development

A veteran marketer with more than 20 years of experience, Joshua identifies ways that manufacturers and retailers can use data and analytics to understand their customers, grow their sales and react to the changing needs of customers. Prior to joining Environics Analytics, Joshua developed broad data-driven marketing experience as Director of New Business and Analytics at the Data Group of Companies and as Director of Consumer and Shopper Practice at Nielsen, in addition to spending time at ICOM Information and Communications. He holds a Master of Business Administration degree from York University and a Bachelor of Science in Psychology degree from the University of Toronto.

Perry-Hassen-Headshot

Perry Hassen

Senior Vice President and Practice Leader

Perry Hassen is Senior Vice President and Practice Leader for the consumer goods industry. With over 20 years of experience in product leadership, sales, and account management in marketing analytics, Perry brings his passion for consumer and shopping insights, developing innovative solutions, and tackling tough business challenges. Much of his career has been working within the consumer good industry, including 12 years at Nielsen, where Perry had the opportunity to lead the Consumer & Shopper Practice, launching several successful business plans that drove significant growth to the consumer panel and segmentation businesses. Perry has experience working for a media agency, leading marketing mix model sales at Dentsu Aegis Network for a variety of clients. Additionally, Perry has worked at Medcan Health Management and Compusearch/MapInfo. Perry holds a Master of Management Analytics from Queen’s Smith School of Business, and a Bachelor of Arts from Ryerson’s Geographic Analysis program.

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +

Corporate Growth

200+

Employees

2000 +

Clients

10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security

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Consumer Packaged Goods Industry Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

 

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News Coverage

Read about EA's recent mobile movement studies covered by the media.

In the News

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CPG Business Planning in Uncharted Waters

Perry Hassen explains how CPG retailers and manufacturers can use different data sets to plan sales and marketing activities for the balance of the year.

Access Presentation

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Industry Insights

Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.

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An Advertisers' Quest

How CPG brand marketers can align segmentation and target audiences in a much more efficient way.

Read the Blog