Get powerful market insights using customized applications such as segmentation systems, merchandising optimization, shopper insights, mobility analytics and channel analysis. Using data analytics, you can build stronger consumer connections and effective channel strategies.
Define your target consumer and differentiate your product offering and value proposition for each stage of the consumer lifecycle. Identify shopper patterns, optimize the merchandising mix and forecast sales down to the six-digit postal code level. Analyse mobility data to determine who shops at retail locations, assess competitive activity and identify the best locations for activations and brand events.
Deliver the right message to the right consumer through the right channels. Use insights to differentiate brand messaging based on lifestyles, attitudes and values. Understand shopper habits by neighbourhood or time of day to optimize local online spend. Inform your media strategies by understanding consumption habits and preferred marketing channels.
Better understand the online and in-store shopping habits and behaviour of your key consumer segments. Analyse channel interaction and areas of opportunities across brick-and-mortar retailers, digital shopping platforms and direct to consumer channels. Align merchandising strategies with channels that offer the most promising return on investment.
“Partnering with Environics Analytics allows us to separate fact from folklore. By identifying customer spending patterns, demographic concentration and potential growth opportunities, we are better able to make solid business decisions. You truly feel like they are part of your team because they take the time necessary to understand your needs and provide valuable insights.”
“After working with Environics Analytics, we found them to be a diligent, creative extension of our decision making network. The professionalism and pace with which they performed proved a valuable asset to our real estate analysis project and we look forward to continuing our relationship with them.”
“The project has shown that there is a wealth of information available about customers beyond in-house databases that can be leveraged in innovative ways throughout an organization.”See the Case Study keyboard_arrow_right
Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the consumer packaged goods industry.
ClickSpend™, created in partnership with J.C. Williams Group, is the first database in Canada to help retailers develop business strategies to withstand the competitive threat from online retailers and help online retailers find opportunities for growth. The database encompasses the 14 largest online consumption categories of goods including clothing, health products and food and contains 45 consumption estimates and insights for more than 800,000 postal codes. See ClickSpend™
With ClickSpend™, you can determine who your online shoppers are, where they live and what their online shopper profile is. You can also understand notable differences between provinces, cities and neighbourhoods to identify stores most at-risk of online sales erosion and adjust merchandise to help retain business. Whether you are a brick-and-mortar retailer, pure play e-tailer, marketing analyst, retail partner or shopping centre developer, the ClickSpend™ database allows for many applications, including market sizing, consumer targeting, evaluating market share and identifying the interaction effect across channels. See ClickSpend™
Mobility analytics can enhance what you know about who attends sporting events, concerts, festivals, shopping centers etc. It can be instrumental in determining if the experiential events, sampling campaigns or in-store promotions you sponsor attract the consumers that match your target audience.
Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent is provided by the individual. See Mobility Analytics
Using segmentation and behavioral databases, you can understand the needs and behaviors of consumer segments. You can then boost the effectiveness of offers and promotions by defining the right segments to target, creating the right message and sending that message through the optimal channels. See consumer insights
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Vice President of Business Development
A veteran marketer with more than 20 years of experience, Joshua identifies ways that manufacturers and retailers can use data and analytics to understand their customers, grow their sales and react to the changing needs of customers. Prior to joining Environics Analytics, Joshua developed broad data-driven marketing experience as Director of New Business and Analytics at the Data Group of Companies and as Director of Consumer and Shopper Practice at Nielsen, in addition to spending time at ICOM Information and Communications. He holds a Master of Business Administration degree from York University and a Bachelor of Science in Psychology degree from the University of Toronto.
Senior Vice President and Practice Leader
Perry Hassen is Senior Vice President and Practice Leader for the consumer goods industry. With over 20 years of experience in product leadership, sales, and account management in marketing analytics, Perry brings his passion for consumer and shopping insights, developing innovative solutions
, and tackling tough business challenges. Much of his career has been working within the consumer good industry, including 12 years at Nielsen, where Perry had the opportunity to lead the Consumer & Shopper Practice, launching several successful business plans that drove significant growth to the consumer panel and segmentation businesses. Perry has experience working for a media agency, leading marketing mix model sales at Dentsu Aegis Network for a variety of clients. Additionally, Perry has worked at Medcan Health Management and Compusearch/MapInfo. Perry holds a Master of Management Analytics from Queen’s Smith School of Business, and a Bachelor of Arts from Ryerson’s Geographic Analysis program.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.