Consumer Goods

ClickSpend™, created in partnership with J.C. Williams Group, is the first database in Canada to help retailers develop business strategies to withstand the competitive threat from online retailers and help online retailers find opportunities for growth. The database encompasses the 14 largest online consumption categories of goods including clothing, health products and food and contains 45 consumption estimates and insights for more than 800,000 postal codes. See ClickSpend™

With ClickSpend™, you can determine who your online shoppers are, where they live and what their online shopper profile is. You can also understand notable differences between provinces, cities and neighbourhoods to identify stores most at-risk of online sales erosion and adjust merchandise to help retain business. Whether you are a brick-and-mortar retailer, pure play e-tailer, marketing analyst, retail partner or shopping centre developer, the ClickSpend™ database allows for many applications, including market sizing, consumer targeting, evaluating market share and identifying the interaction effect across channels. See ClickSpend™

Mobility analytics can enhance what you know about who attends sporting events, concerts, festivals, shopping centers etc. It can be instrumental in determining if the experiential events, sampling campaigns or in-store promotions you sponsor attract the consumers that match your target audience. 

Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent is provided by the individual. See Mobility Analytics

Spectra Trade Areas provide detailed insights into your customers and the competitive landscape. You can enhance shopper marketing tactics by understanding what motivates shoppers to make a purchase in order to help develop effective in-store messaging and promotional activities. This can help you optimize your product assortment by understanding consumer product demand in your trade areas to determine shelf and store assortment.

Improve your category management results by analyzing demand by market and neighbourhood. Match consumer category preferences with retailer customer segments to determine category and brand opportunities. See more about segmentation data

Using segmentation and behavioral databases, you can understand the needs and behaviors of consumer segments. You can then boost the effectiveness of offers and promotions by defining the right segments to target, creating the right message and sending that message through the optimal channels. See consumer insights

Analyze your data with our powerful marketing and business intelligence platform to better understand your customers and markets. This secure cloud-based platform gives you the power to integrate your data with our comprehensive databases to produce robust consumer insights, optimize your media strategy, conduct detailed site evaluations and more. Turn data into action with ENVISION

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases