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Protect your most valuable assets with data analytics.

Build customer relationships and reduce cumulative organizational risk using data and analytics tools. Whether you want to enrich your internal data or build models to predict fraudulent behaviour, we have the expertise to help you create customer-centric, scalable solutions that engage customers, win prospects, improve operations and drive business results.

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Accelerate acquisition with your best prospects

Profile your best prospects and enhance the online application process by understanding their lifestage and financial well being. Differentiate your marketing messaging based on lifestyle, attitudes and values. Improve ROI on your media spend by investing according to your customers’ media consumption habits and preferred marketing channels.

Older couple enjoying their retirement together due to prudent financial planning

Build lifelong relationships with your customers

Deliver an exemplary customer experience by understanding your base. Develop rich personas, outline their needs and then efficiently invest resources to develop next best products, identify cross-sell opportunities and improve retention. Optimize digital channels and leverage data to incentivize behaviours through wellness and loss prevention programs.

Use data analytics to assess business risk

Enhance models and accelerate risk assessment

Broaden your analytical capabilities by augmenting your internal data with market data. Build stronger pricing and risk models with data such as demographic trends, wealth indicators, health behaviour, vehicle ownership and neighbourhood crime rates. Understand the health and wellness of the community, gauge your risk in the marketplace, and reduce the incidence of fraudulent claims.

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    "Environics was integral in helping us better understand our new and existing clients following our rebranding. Using a collaborative, data-driven approach, they were able to drive insights about our clients’ behaviour and develop invaluable personas of our top segments. We used these to target prospects and clients using an optimal media mix and more relevant communications of product offers through appropriate channels. Throughout our engagement, the team remained highly engaged and attentive."

    Ali Khan, Sr. Director, Client Analytics, Strategy and Insights | Simplii Financial
  • steinbach-credit-union-logo

    “Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”

    Stephanie West, Marketing Generalist | Steinbach Credit Union
  • affinity-credit-union-logo

    “In a saturated market, it’s more important than ever to engage the right members, at the right time, with the right message to earn their loyalty and more of their business. Thanks to our work with Environics Analytics, we now have the data and analytics to better understand our members when we make decisions.”

    Adam Thome, Insights Manager | Affinity Credit Union



We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data. Here are a few of our popular databases that support the needs of the insurance industry.


Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation - PRIZM

PRIZM segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your insurance customers.

See database

CAN map of financial data showing net worth

Financial - Wealthscapes

WealthScapes is Canada’s most comprehensive financial database. Built using authoritative data and sophisticated modelling techniques to quantify the assets and liabilities of Canadian households.

See database

Canadian Demographics map showing Maintainers 25 to 34

Demographics Databases

Track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status across a wide range of census and geographic areas.

See database

CAN map of financial data showing net worth

Financial - MoneyMatters

MoneyMatters Powered by Canadian Financial Monitor (CFM) is a major source of household financial characteristics in Canada. It provides users with competitive insights, channel preferences and financial behaviour at the postal code level.

See database

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Frequently Asked Questions

How can the work Environics Analytics does enhance the work my existing teams do? keyboard_arrow_down

At Environics Analytics, we pride ourselves on our ability to collaborative and work with your internal and external partners. For many of our clients, our team does the work their internal teams don’t have the capacity or experience to complete. You’ll get access to a broad range of data scientists, mathematicians, statisticians, geographers, developers and business and marketing strategists who have industry experience and sector depth. With hundreds of years of cumulative experience, we're skilled in uncovering insights through segmentation, predictive modelling and site location intelligence. Our approach is extremely collaborative and you’ll find that we provide flexible solutions that scale easily to fit your needs.

Given I have a significant amount of first-party customer data, what is the value of enhancing our internal data with market data? keyboard_arrow_down

Many insurance companies have clean and accessible datasets on their current customers. However, this data is often limited to their current relationship with your organization and some pertinent demographic data collected as part of the application process. Augmenting your data with market data can help you create a more robust picture of who your customers are, who they could be and what their needs are. 

We offer a wealth of market data available down to the postal code level. This can help inform acquisition strategies with people who are not yet your customers and provide insight on how to better attract them to your brand. For example, we can help you target millennials or the mass affluent population. See our databases

What databases are available for licensing? keyboard_arrow_down

We offer over 45 privacy-compliant databases. These databases help inform organizations on customer demographics, attitude and lifestyle such as: financial behaviour, neighbourhood trends, channel preference, vehicle ownership, ethnicity and other demographic data not typically collected.

A few of our authoritative databases include: WealthScapes, Canada’s most comprehensive financial database, CommunityHealth which collects detailed information on the health status of Canadians and CrimeStats which uses statistics, demographics and computer modelling to determine the likelihood of crime for any location in Canada, the U.S. and the U.K. See our databases

Tell me more about MoneyMatters and other financial databases. keyboard_arrow_down

We offer 10 financial databases including WealthScapes, Canada’s most comprehensive financial database and MoneyMatters, powered by Canadian Financial Monitor (CFM), a major source of household financial characteristics in Canada. This dataset is based on a large national sample survey of more than 19,000 respondents and developed with input from some of the nation’s largest financial institutions. With national coverage of 1,897 variables, MoneyMatters offers key information on personal banking, investments, credit and insurance. Insurance companies can use MoneyMatters to analyse trade areas and identify which households are buying auto, health and life insurance. It provides competitive insights, channel preferences and financial behaviour measured at the postal code (FSALDU) level. See MoneyMatters database.

What are some of the ways organizations use the CommunityHealth database? keyboard_arrow_down

Any organization interested in better understanding the health propensities of the population in an area or health-related attitudes and activities of Canadians, can benefit from the CommunityHealth database. Insurance companies can determine the health and wellness of their communities to better determine risk and how to engage with different target groups such as those that engage in physical activities or which neighbourhoods are more likely to have residents who smoke. This analysis can help determine where to focus marketing efforts and how to craft effective messaging. Contact us to discuss your opportunities

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

How can mobility data support sponsorship opportunities? keyboard_arrow_down

Mobility analytics can enhance what you know about who attends sporting events, music festivals, charity races, etc. It can be instrumental in determining if sponsorship initiatives and experiential events are aligned with your target market. 

Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See Mobility Analytics



Meet our Insurance Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.


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Larry Filler

Senior Vice President & Practice Leader

Larry Filler helps organizations realize value from data. He has more than 30 years of experience in developing and applying analytics solutions for clients across many industry sectors, including technology, financial services, retail, automotive, packaged goods, loyalty, travel and not-for-profit. Larry co-founded the Boire Filler Group, an analytics consulting practice that was acquired by Environics Analytics in 2016. He began his career at American Express and later worked at the Loyalty Management Group and MacLaren McCann Relationship Marketing. A frequent speaker at industry conferences, Larry holds a Bachelor of Science degree in Economics from the University of Wisconsin and an MBA in Marketing from Schulich School of Business at York University.

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Alan Clark

Vice President, Business Development

In this role he works collaboratively with actuarial, underwriting, claims, HR, and IT teams in the Property & Casualty, Life & Health, Commercial, and Reinsurance markets. With over 25 years of sales and technical management experience, he brings a customer-centric approach to supporting enterprises with data, marketing analytics and geospatial solutions. Alan helps clients with their unique challenges, achieving positive outcomes using EA’s data, software and analytical services. Prior to joining EA, he held positions with SAS, Esri Canada, Pitney Bowes MapInfo, SAP BusinessObjects, Generation5, and DMTI Spatial. More recently Alan has been a leader in the data and insights start-up community, growing businesses and mentoring new sales staff.  

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.

15 Years +

Corporate Growth



2000 +


10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security




Insurance Industry Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



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News Coverage

How the data-rich financial sector can benefit from mobile analytics.

In the News

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For Whom the Rate Tolls

Implications of interest rate increases on discretionary spending.

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Industry Insights

Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.

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