Build customer relationships and reduce cumulative organizational risk using data and analytics tools. Whether you want to enrich your internal data or build models to predict fraudulent behaviour, we have the expertise to help you create customer-centric, scalable solutions that engage customers, win prospects, improve operations and drive business results.
Profile your best prospects and enhance the online application process by understanding their lifestage and financial well being. Differentiate your marketing messaging based on lifestyle, attitudes and values. Improve ROI on your media spend by investing according to your customers’ media consumption habits and preferred marketing channels.
Deliver an exemplary customer experience by understanding your base. Develop rich personas, outline their needs and then efficiently invest resources to develop next best products, identify cross-sell opportunities and improve retention. Optimize digital channels and leverage data to incentivize behaviours through wellness and loss prevention programs.
Broaden your analytical capabilities by augmenting your internal data with market data. Build stronger pricing and risk models with data such as demographic trends, wealth indicators, health behaviour, vehicle ownership and neighbourhood crime rates. Understand the health and wellness of the community, gauge your risk in the marketplace, and reduce the incidence of fraudulent claims.
"Environics was integral in helping us better understand our new and existing clients following our rebranding. Using a collaborative, data-driven approach, they were able to drive insights about our clients’ behaviour and develop invaluable personas of our top segments. We used these to target prospects and clients using an optimal media mix and more relevant communications of product offers through appropriate channels. Throughout our engagement, the team remained highly engaged and attentive."
“Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”
“In a saturated market, it’s more important than ever to engage the right members, at the right time, with the right message to earn their loyalty and more of their business. Thanks to our work with Environics Analytics, we now have the data and analytics to better understand our members when we make decisions.”
Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data. Here are a few of our popular databases that support the needs of the insurance industry.
At Environics Analytics, we pride ourselves on our ability to collaborative and work with your internal and external partners. For many of our clients, our team does the work their internal teams don’t have the capacity or experience to complete. You’ll get access to a broad range of data scientists, mathematicians, statisticians, geographers, developers and business and marketing strategists who have industry experience and sector depth. With hundreds of years of cumulative experience, we're skilled in uncovering insights through segmentation, predictive modelling and site location intelligence. Our approach is extremely collaborative and you’ll find that we provide flexible solutions that scale easily to fit your needs.
Many insurance companies have clean and accessible datasets on their current customers. However, this data is often limited to their current relationship with your organization and some pertinent demographic data collected as part of the application process. Augmenting your data with market data can help you create a more robust picture of who your customers are, who they could be and what their needs are.
We offer a wealth of market data available down to the postal code level. This can help inform acquisition strategies with people who are not yet your customers and provide insight on how to better attract them to your brand. For example, we can help you target millennials or the mass affluent population. See our databases
We offer over 45 privacy-compliant databases. These databases help inform organizations on customer demographics, attitude and lifestyle such as: financial behaviour, neighbourhood trends, channel preference, vehicle ownership, ethnicity and other demographic data not typically collected.
A few of our authoritative databases include: WealthScapes, Canada’s most comprehensive financial database, CommunityHealth which collects detailed information on the health status of Canadians and CrimeStats which uses statistics, demographics and computer modelling to determine the likelihood of crime for any location in Canada, the U.S. and the U.K. See our databases
We offer 10 financial databases including WealthScapes, Canada’s most comprehensive financial database and MoneyMatters, powered by Canadian Financial Monitor (CFM), a major source of household financial characteristics in Canada. This dataset is based on a large national sample survey of more than 19,000 respondents and developed with input from some of the nation’s largest financial institutions. With national coverage of 1,897 variables, MoneyMatters offers key information on personal banking, investments, credit and insurance. Insurance companies can use MoneyMatters to analyse trade areas and identify which households are buying auto, health and life insurance. It provides competitive insights, channel preferences and financial behaviour measured at the postal code (FSALDU) level. See MoneyMatters database.
Any organization interested in better understanding the health propensities of the population in an area or health-related attitudes and activities of Canadians, can benefit from the CommunityHealth database. Insurance companies can determine the health and wellness of their communities to better determine risk and how to engage with different target groups such as those that engage in physical activities or which neighbourhoods are more likely to have residents who smoke. This analysis can help determine where to focus marketing efforts and how to craft effective messaging. Contact us to discuss your opportunities
We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.
In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases
Mobility analytics can enhance what you know about who attends sporting events, music festivals, charity races, etc. It can be instrumental in determining if sponsorship initiatives and experiential events are aligned with your target market.
Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See Mobility Analytics
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
Catherine Pearson is Senior Vice President and Practice Leader for the finance industry. With over 25 years of sales and account management experience, she provides companies with extensive consulting and applications support to implement their marketing programs and custom modelling solutions. A frequent speaker at conferences sponsored by industry and trade groups, she earned an Honours degree in business from the University of Windsor and a Bachelor’s degree in sociology from the University of Western Ontario.
Lulu Tai works with clients in the finance and insurance industries. Combining her prior experience in the financial services industry with her roles at Environics Analytics, Lulu helps companies transform data into actionable insights to solve business challenges. She holds a Bachelor of Commerce degree with a focus on marketing from the University of Toronto.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.