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Claritas Insurance CLOUT®

Claritas Insurance CLOUT® allows users to identify potential demand for insurance products and services at most levels of geography. The database is based on statistical models derived from 35,000 responses to a nationwide online survey and includes current-year estimates and five-year projections of usage and demand for insurance products and services. It features approximately 600 variables, including usage, channel and consumption information about insurance products such as automobile, life, medical, residential, accidental death and dismemberment, disability and long-term care policies, as well as consumer attitudes towards insurance.

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Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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