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Claritas Insurance Product Profiles

Claritas Insurance Product Profiles provides users with powerful insights into their customers’ insurance behavior. Based on a nationwide online panel survey of 35,000 households, Insurance Product Profiles provides product usage information for insurance products and services. The data are presented in five categories—automobile, residential, life and other insurance, as well as insurance attitudes—and include usage and consumption profiles. Collected twice a year, the data are available for the PRIZM® Premier and P$YCLE® segmentation systems.

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Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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