Claritas Insurance Product Profiles
Claritas Insurance Product Profiles provides users with powerful insights into their customers’ insurance behavior. Based on a nationwide online panel survey of 35,000 households, Insurance Product Profiles provides product usage information for insurance products and services. The data are presented in five categories—automobile, residential, life and other insurance, as well as insurance attitudes—and include usage and consumption profiles. Collected twice a year, the data are available for the PRIZM® Premier and P$YCLE® segmentation systems.
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