Claritas Net Worth Profiles
Claritas Net Worth Profiles helps users identify PRIZM® Premier and P$YCLE® consumer segments by household net worth, the difference between asset and liabilities. Based on responses to the Claritas Financial Track survey of financial behaviors, the database measures assets such as savings accounts, CDs, the value of a primary residence and the cash value of insurance, as well as liabilities such as mortgages, auto loans, student loans, credit card balances and lines of credit.
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