Claritas Net Worth Profiles helps users identify PRIZM® Premier and P$YCLE® consumer segments by household net worth, the difference between asset and liabilities. Based on responses to the Claritas Financial Track survey of financial behaviors, the database measures assets such as savings accounts, CDs, the value of a primary residence and the cash value of insurance, as well as liabilities such as mortgages, auto loans, student loans, credit card balances and lines of credit.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.