Not for profit volunteers planting saplings

Helping the not-for-profit sector realize their mission

Use data analytics to gain a deeper understanding of your constituents and improve the outcomes of your fundraising and awareness campaigns. Build personas to improve campaign engagement, craft sponsorship proposals using brand consumption details or prioritize prospects and giving levels through predictive modelling. 

Runners in a race to beat cancer

Better understand your donors and prospects

Improve acquisition rates and retain your donor base. Using segmentation, demographics and behavioural data, create personas based on what your donors value, how they behave and what their interests are. Track growth and retention of event participants and volunteers. Identify new ways to engage communities based on cultural, ethnic or linguistic origins.

Millennial woman collecting art

Profile prospects and model capacity for giving

Use predictive analytics, along with financial, lifestyle and geographic databases, to identify and rank potential prospects, profile their net worth and estimate their capacity for giving. Whether asking for a major gift, planned gift or monthly gift, improve your return on fundraising efforts by finding and cultivating your optimal constituents.

Young couple planting flowers for charity

Target donors and corporate sponsors

Create more effective marketing campaigns based on messaging that resonates with your constituents’ values and beliefs. Understand their media consumption habits and preferred channels. Expand your corporate sponsorship programs by approaching the brands your constituents consume and therefore have the best opportunity to produce results for your partners.

  • Logo for Mackenzie Health Foundation

    “By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.” 

    Dwayne DiPasquale, Director of Advancement | Mackenzie Health Foundation
  • Sick Kids Foundation

    “Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”

    Vice President of Major Gifts | SickKids Foundation See the Case Study
  • Logo for University of British Columbia

    “Some of our findings blew away the fundraisers. We showed that we could accurately identify the major giving potential of nine out of 10 individuals who had already given us a major gift based solely on where they live and data recorded within our CRM system.”

    Tracey Carmichael, Director of Research and Data Analytics | UBC's Development and Alumni Engagement Department (UBCDAE) See the Case Study


We Know Data

Enhance your constituent data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and financial data. Here are a few of our databases that support the needs of the not-for-profit sector.


US Behavioural - Data - Header - Read Better Homes and Garden Magazine

Behavioural - DonorRank

Maximize the potential of your existing donor base. DonorRank can determine the capacity and engagement levels for all of your supporters to help you focus on your best prospects.

See database

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation - PRIZM

PRIZM segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your donors and volunteers.

See database

CAN map of financial data showing net worth

WealthScapes Fundraiser

Assess the capacity of prospective donors by examining approximately 30 income, wealth and expenditure variables from WealthScapes. Append estimates to prospect lists for screening and predictive modelling.

See database

Map of Canadian Psychographic data showing attraction to nature

Psychographic - SocialValues

Learn what matters the most to your donors and see how it affects their giving decisions. Psychographic data will allow you to develop communications strategies to engage donors based on their view of the world.

See database

Want to know more about our Products and Services?

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Frequently Asked Questions

How can mobile analytics be used by not-for-profit organizations to support sponsorship opportunities? keyboard_arrow_down

Mobile analytics can enhance what you know about who attends events, festivals, charity races, gallery openings etc. It can be instrumental in determining if sponsorship initiatives are aligned with your target market. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See Mobile Analytics

How can a more targeted approach to fundraising help save our organization money? keyboard_arrow_down

Fundraising is the lifeblood of nonprofit organizations. However using tactics like bulk mailings can be costly and targeting prospective donors with messages that aren’t relevant to them is ineffective. By using analytics tools such as predictive modelling, you can predict with a high degree of accuracy who is mostly likely to give. You can better the returns on your marketing spend by personalizing your donor’s experience. Our data can help you define the right audience, understand what is important to them, create targeted messaging and then reach that audience through their preferred channels. See consumer insights.

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

What type of analytics tools and reporting do you offer? keyboard_arrow_down

ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION

Do you offer analytics consulting services? keyboard_arrow_down

We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data as well as develop a roadmap of analytical priorities. Our nonprofit sector practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. See our services


Meet our Not-For-Profit Sector Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Rupen Seoni

Rupen Seoni

Senior Vice President and Practice Leader

With over twenty years of experience in marketing analytics and a master’s degree in urban planning, Rupen works with organizations of all sizes and specializes in helping not-for-profit organizations understand population trends, segmentation and performance benchmarking. For the last two years, he has appeared on CTV’s Canadian and U.S. federal election coverage as a commentator on voter demographics in key races.

Allen Davidov of Environics Analytics

Allen Davidov

Vice President of Business Consulting and Practice Lead

With nearly twenty years of experience, Allen is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate partners and volunteers. Allen previously led marketing and giving initiatives for Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation. Allen is also an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners and a member of Seneca College’s Marketing Advisory Council.

Jennifer Robins of Environics Analytics

Jennifer Robins

Senior Account Manager

Jennifer helps non-profit clients solve their business challenges using the Environics Analytics’ suite of data products and services. She brings fifteen years of sales, marketing and analytics experience across education, travel, finance, not-for-profit, government and healthcare industries. Jennifer holds an Honours Bachelor of Arts degree in French and marketing management from the University of Guelph and a Masters in Business Administration degree from Hult International Business School.

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary analytics software and team of industry professionals and partnerships.

15 Years +

Corporate Growth



2000 +


10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security



Not-For-Profit Sector Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



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Quebec consumer segments

Quebec Consumer Insights

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Tyndale University

Small investments in data and analytics tools can produce big results across the organization.

See Case Study