Helping the not-for-profit sector realize their mission
Use data analytics to gain a deeper understanding of your constituents and improve the outcomes of your fundraising and awareness campaigns. Build personas to improve campaign engagement, craft sponsorship proposals using brand consumption details or prioritize prospects and giving levels through predictive modelling.
Better understand your donors and prospects
Improve acquisition rates and retain your donor base. Using segmentation, demographics and behavioural data, create personas based on what your donors value, how they behave and what their interests are. Track growth and retention of event participants and volunteers. Identify new ways to engage communities based on cultural, ethnic or linguistic origins.
Profile prospects and model capacity for giving
Use predictive analytics, along with financial, lifestyle and geographic databases, to identify and rank potential prospects, profile their net worth and estimate their capacity for giving. Whether asking for a major gift, planned gift or monthly gift, improve your return on fundraising efforts by finding and cultivating your optimal constituents.
Target donors and corporate sponsors
Create more effective marketing campaigns based on messaging that resonates with your constituents’ values and beliefs. Understand their media consumption habits and preferred channels. Expand your corporate sponsorship programs by approaching the brands your constituents consume and therefore have the best opportunity to produce results for your partners.
We Know Data
Enhance your constituent data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and financial data. Here are a few of our databases that support the needs of the not-for-profit sector.
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Frequently Asked Questions
Meet our Not-For-Profit Sector Team
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allen Davidov
Senior Vice President & Practice Leader
With nearly twenty years of experience, Allen is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate partners and volunteers. Allen is an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners and a member of Seneca College’s Marketing Advisory Council.
Jennifer Robins
Vice President, Business Development
Jennifer helps clients solve their business challenges using the Environics Analytics’ suite of data products and services. She brings fifteen years of sales, marketing and analytics experience across education, travel, finance, not-for-profit, government and healthcare industries. Jennifer holds an Honours Bachelor of Arts degree in French and marketing management from the University of Guelph and a Masters in Business Administration degree from Hult International Business School.
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary analytics software and team of industry professionals and partnerships.
Meeting the highest standards of data security
Not-For-Profit Sector Insights and Industry Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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