Helping the not-for-profit sector realize their mission

Use data analytics to gain a deeper understanding of your constituents and improve the outcomes of your fundraising and awareness campaigns. Build personas to improve campaign engagement, craft sponsorship proposals using brand consumption details or prioritize prospects and giving levels through predictive modelling.

Better understand your donors and prospects

Improve acquisition rates and retain your donor base. Using segmentation, demographics and behavioural data, create personas based on what your donors value, how they behave and what their interests are. Track growth and retention of event participants and volunteers. Identify new ways to engage communities based on cultural, ethnic or linguistic origins.

Profile prospects and model capacity for giving

Use predictive analytics, along with financial, lifestyle and geographic databases, to identify and rank potential prospects, profile their net worth and estimate their capacity for giving. Whether asking for a major gift, planned gift or monthly gift, improve your return on fundraising efforts by finding and cultivating your optimal constituents.

Target donors and corporate sponsors

Create more effective marketing campaigns based on messaging that resonates with your constituents’ values and beliefs. Understand their media consumption habits and preferred channels. Expand your corporate sponsorship programs by approaching the brands your constituents consume and therefore have the best opportunity to produce results for your partners.

  • the-power-plant-logo

    "The visitor insights we uncovered using EA's data are helping us engage with new and existing audiences in more meaningful and impactful ways. As a small non-profit gallery, this allows us to make the most of our limited resources."  

    Jaime Eisen | Marketing & Communications Manager | The Power Plant Contemporary Art Gallery
  • tyndale-university-logo

    “Insights gained from Environics Analytics’ data gave us the information and confidence needed to elevate our admissions and fundraising efforts. We are now able to better target potential new students and prospective donors with increased precision and results."

    Kevin Kirk, Senior Vice President, External Relations & Enrollment Management | Tyndale University
  • Heart and Stroke Foundation Logo

    “Without Environics Analytics, we would not have been able to achieve this success.”

    National Director of Direct Response and Lottery | Heart & Stroke See the Case Study
  • sickkids-foundation-logo

    “Environics Analytics gave us a unique lens to understand our donors and determine the best way to invest our fundraising dollars. It’s one thing to buy an ad that asks for money; it’s another to have a person tell your story in a way that touches the heart of your audience. Our donors are as diverse as the colours of the rainbow. But without this information in where to start, we couldn’t have been successful.”

    Vice President of Major Gifts | SickKids Foundation See the Case Study


We Know Data

Enhance your constituent data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and financial data. Here are a few of our databases that support the needs of the not-for-profit sector.


Behavioural - DonorRank

Maximize the potential of your existing donor base. DonorRank can determine the capacity and engagement levels for all of your supporters to help you focus on your best prospects.

See database

Segmentation - PRIZM®

PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your donors and volunteers.

See database

WealthScapes Fundraiser

Assess the capacity of prospective donors by examining approximately 30 income, wealth and expenditure variables from WealthScapes. Append estimates to prospect lists for screening and predictive modelling.

See database

Psychographic - SocialValues

Learn what matters the most to your donors and see how it affects their giving decisions. Psychographic data will allow you to develop communications strategies to engage donors based on their view of the world.

See database

Want to know more about our Products and Services?

Get in touch. We're ready to help.



Frequently Asked Questions

  • Mobile analytics can enhance what you know about who attends events, festivals, charity races, gallery openings etc. It can be instrumental in determining if sponsorship initiatives are aligned with your target market. Mobility data is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See Mobile Analytics

  • Fundraising is the lifeblood of nonprofit organizations. However using tactics like bulk mailings can be costly and targeting prospective donors with messages that aren’t relevant to them is ineffective. By using analytics tools such as predictive modelling, you can predict with a high degree of accuracy who is mostly likely to give. You can better the returns on your marketing spend by personalizing your donor’s experience. Our data can help you define the right audience, understand what is important to them, create targeted messaging and then reach that audience through their preferred channels. See consumer insights.

  • We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

    In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

  • ENVISION, our proprietary marketing and business intelligence platform, was developed using over 50 years of best practices in the data and analytics business. It enables you to gain a deeper understanding of your customers, prospects and trade areas. You’ll have access to more than 30,000 variables including demographics, consumer preferences, lifestyles and values. Then using executive reporting and interactive dashboards, you can share insights with stakeholders throughout your organization. Show me ENVISION

  • We offer a full range of data services and analytics consulting. We can help you audit, structure and clean your data as well as develop a roadmap of analytical priorities. Our nonprofit sector practice leaders have the broad strategic expertise and deep sector experience to help address your key business challenges. See our services


Meet our Not-For-Profit Sector Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Allen Davidov

Senior Vice President & Practice Leader

With nearly twenty years of experience, Allen is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate partners and volunteers. Allen is an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners and a member of Seneca College’s Marketing Advisory Council.

Jennifer Robins

Director, Business Development

Jennifer helps clients solve their business challenges using the Environics Analytics’ suite of data products and services. She brings fifteen years of sales, marketing and analytics experience across education, travel, finance, not-for-profit, government and healthcare industries. Jennifer holds an Honours Bachelor of Arts degree in French and marketing management from the University of Guelph and a Masters in Business Administration degree from Hult International Business School.


Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary analytics software and team of industry professionals and partnerships.

15 Years +
Corporate Growth
200 +
2000 +
10 Offices
Across  North America
Over 40
Industry Partnerships
2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security



Not-For-Profit Sector Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



Meet Your New Supporters

Take the careful next step of understanding who your new supporters are and what their journey with the organization should look like.

Read the Blog

News Coverage

Read about EA's recent mobile movement studies covered by the media.

In the News

Tyndale University

Small investments in data and analytics tools can produce big results across the organization.

See Case Study

Industry Insights

Read about EA's recent mobile movement studies and insights from our industry experts.

Go to Blog

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