The Royal Canadian Mint is the Crown Corporation responsible for the minting and distribution of Canada’s circulation coins. Recognized as one of the largest and most versatile mints in the world, it offers a wide range of branded investment, collectible and secure payment products and services.
The Royal Canadian Mint wanted to better understand the behaviour of its collectible coin buyers. With an active consumer database that has tripled since 2010, the Mint needed to find new ways to manage its growth, understand changes in its composition and quickly take action based on the analysis. By identifying key characteristics of high-value new and existing customers, the Mint wanted to create custom models to develop effective up-sell and cross-sell strategies throughout the consumer lifecycle.
The data analytics helped the Mint add 140,000 new customers in a single campaign. The Mint also became more skilled at growing its customer base. Using a customer model to predict customer behaviour at the individual level, the Mint was able to identify 15 percent more prospects for major coin purchases—and predicted higher revenues over the next year.
The Mint now uses PRIZM data when selecting print and online media and choosing postal walks for unaddressed admail campaigns. It also incorporates custom models to develop effective up-sell and cross-sell strategies. And rather than rely solely on surveys or progressive profiling techniques that take months to segment customers, the Mint uses lifestyle-based segmentation to quickly develop targeted marketing campaigns—cutting the analytical time from more than six weeks to less than two.
Before launching a nationwide online grocery business, Walmart Canada wanted to better understand the shoppers who had been using the service in test markets.
Using data and analytics SickKids Foundation was able to develop a multicultural fundraising plan to engage ethnic communities and expand its donor base.
Using data and analytics, Branded Cities created a new tool to identify the optimum locations to place out-of-home ads to help its clients reach their target audiences.
Who we are, how we do business and who we work with
Marketing, site intelligence, analytics consulting, data services
Privacy compliant, authoritative databases
Powerful, easy-to-use business intelligence platforms
Data analytics solutions across all sectors
See how we’ve helped leading brands and organizations
Keep up to date with industry news
Register for webinars and access past presentations
Register for sessions or find us at industry events
Read our latest company news releases
Find technical documents, release notes and variables lists
Request a demo, get product support or ask us a question
33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
1000 N. West Street, Suite 1200
Wilmington, DE 19801