Map showing Canadian smokers



Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more.

We offer five proprietary, privacy-compliant databases, which are built from multiple sources.

  • DemoStats features variables, including both averages and distributions, on population, family structure, household size and type, ethnic diversity, labour force participation and income.

  • CensusPlus is a comprehensive set of demographic variables available for standard census geographies or custom trade areas.

  • DaytimePop estimates the population that’s reachable in any geographic area during daytime hours.

  • AccultuRates helps determine the acculturation levels within Canada’s two largest visible minority groups: Chinese and South Asian populations.

  • CrimeStats uses statistics, demographics and computer modelling to determine the likelihood of crime for any location in Canada and the U.S.

  • NewToCanada captures Canadian immigration trends by country and region of origin.

  • MoverStats estimates residential moves within Canada every quarter allowing you to have a more up-to-date view of changing Canadian neighbourhoods.

Want to know more about Demographic Data?

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Map of CAN Segmentation Data for PRIZM5 Spectra


Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

CAN Behavioural Data showing Quick Service Restaurants


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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Environics Analytics team at industry conference


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