Map showing Canadian smokers



Understand Canadians’ investment behaviour and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, improve your product mix and inventory levels and monitor key trade areas based on spending and investment behaviour.

Choose from nine databases, including WealthScapes, Canada’s most comprehensive financial database.

  • HouseholdSpend provides current estimates of annual expenditures for 480 variables spanning 18 categories of goods and services used by Canadian households.

  • FoodSpend estimates annual expenditures for 284 variables of food-related purchases using data from DemoStats, PRIZM5 and food expenditures from the Survey of Household Spending.

  • WealthScapes offers the most comprehensive database available for information on the assets, liabilities and income of Canadians and is designed for financial planning, marketing and targeting applications.

  • WealthScapes Daytime examines 75 variables to understand demand for financial products and the consumer spending power in an area during business hours.

  • WealthScapes Fundraiser assesses the charitable giving capacity of prospective donors by examining approximately 50 income, wealth and expenditure variables.

  • AgebyIncome features an age-by-income cross-tabulation of household maintainers detailing 6 age classes and 10 income classes for approximately 56,000 dissemination areas (DAs), as well as every postal code in Canada.

  • LiquidAssets measures the distribution of households by liquid asset holdings and further classifies the distribution by maintainer age or household income.

  • Neighbourhood View™ offers privacy-compliant aggregated credit data from Equifax® Canada and serves as a powerful financial analysis tool for understanding the credit characteristics of consumers and markets.

  • ClickSpend™ Powered by J.C. Williams Group is an essential new resource for retailers to compare online and in-store consumer spending habits. This database will help retailers learn which products consumers prefer to buy online.

Want to know more about our Financial databases?

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Map of CAN Segmentation Data for PRIZM5 Spectra


Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

CAN Behavioural Data showing Quick Service Restaurants


Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level. . 

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