Map showing Canadian smokers



Understand the investment behaviour of Canadians and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, size the market, improve product mix, assess spending power and monitor trade areas based on spending and investment behaviour.

Choose from 10 databases and services, including WealthScapes, Canada’s most comprehensive financial database.

  • WealthTrends is a new and essential add-on for WeathScapes users to access quarterly updates to the economic and financial picture of Canadians at the neighbourhood level.

  • WealthCare provides an overall indicator of financial wellness by age to help financial institutions identify the challenges and opportunities their customers are likely to experience.

  • WealthScapes offers the most comprehensive database available for information on the assets, liabilities and income of Canadians and is designed for financial planning, marketing and targeting applications.

  • WealthScapes Daytime examines 75 variables to understand demand for financial products and the consumer spending power in an area during business hours.

  • WealthScapes Fundraiser assesses the charitable giving capacity of prospective donors by examining more than 40 income, wealth and expenditure variables.

  • WealthTransfer helps users estimate which households are most likely to receive an inheritance within the current year and quantifies the total potential inheritance amount.

  • LiquidAssets measures the distribution of households by liquid asset holdings and further classifies the distribution by maintainer age or household income.

  • Neighbourhood View™ offers privacy-compliant aggregated credit data from Equifax® Canada and serves as a powerful financial analysis tool for understanding the credit characteristics of consumers and markets.

  • ClickSpend™ Powered by J.C. Williams Group is an essential new resource for retailers to compare online and in-store consumer spending habits. This database will help retailers learn which products consumers prefer to buy online.

  • HouseholdSpend provides current estimates of annual expenditures for almost 500 variables, spanning 18 categories of goods and services used by Canadian households.

  • FoodSpend provides current estimates of annual expenditures for approximately 300 variables of food-related purchases and is produced using data from DemoStats, PRIZM and food expenditures from Statistics Canada’s Survey of Household Spending.

  • AgebyIncome features an age-by-income cross-tabulation of household maintainers detailing 6 age classes and 10 income classes for every postal code in Canada.

  • Financial Vulnerability Index (FVI) helps government, social services and private industry sectors to understand the populations most at risk financially during the COVID-19 pandemic.

Want to know more about our Financial databases?

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Map of CAN Segmentation Data for PRIZM5 Spectra


Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

CAN Behavioural Data showing Quick Service Restaurants


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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