Power your public programs with data analytics.
Make data driven decisions that help improve the quality of life for the communities you serve. From data enhancement to behavioural insights and community analysis, we work with government agencies to improve efficiencies, reduce costs and achieve better outcomes for public programs and initiatives.
Gain a deep understanding of your citizens
Use segmentation and behavioural insights to understand the values and attitudes of those living in your communities. Create healthier, safer environments by determining essential services levels based on citizen profiles and then deliver effective communications and media channel strategies. Reinvent how you deliver programs using demographic trends and data such as lifestyle, ethnicity, acculturation, language use or rates of crime in a given area.
Develop communities and evaluate catchment areas
Make informed site, location and capital investment decisions using analytics tools such as GIS mapping, geocoding and spatial analytics. Plan your communities based on the latest demographic data and neighbourhood trends, attract new business and spur retail development in your economic centers using location intelligence, grow tourism and determine the optimal mix of products and essential services for a specific location or area.
Enhance your data and improve decision making
Combine your data with our reliable, privacy compliant data to broaden your analytical capabilities. Meeting the highest quality standards, our data integrates with leading GIS software to help you perform forecasting, identify patterns and analyse trends. Using our demographic and financial databases, you can estimate variables such as daytime demand, understand your constituents’ net worth or find the highest concentration of young families in any geographic area.
-
“Environics Analytics ENVISION platform is one of the tools we use to help the small business community in York Region. ENVISION is a really powerful tool for small biz owners, especially those that are hyper-local.”
-
“Our approach to using market analytics from Environics Analytics to save lives is spreading to other fire departments. The Ontario Fire Marshal’s Office wants other departments across the province to follow our lead because this strategy focuses on the first two lines of defense: education and prevention.”
-
“The reduced analytical time creates less potential friction or ‘speed bumps’ for our customers. Solutions like PRIZM and custom modelling are tools you can use to extract the maximum value from the relationships you have with your customers.”
See the Case Study keyboard_arrow_right
We Know Data
Enhance your data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and financial data. Here are a few of our reliable and up-to-date databases that support the public sector.
Demographics
Using DemoStats, perform demographic trend analysis to create a long term location plan or create segments based on shared characteristics. With DaytimePop, estimate at home versus at work populations and daytime demand within any geographic area.
Segmentation - PRIZM®
PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your citizens and communities.
Financial
Using WealthScapes, determine net worth, including average real estate values and discretionary income, of individuals in your communities. HouseholdSpend data enables you to understand household expenditures for items such as rent, groceries, drugs and childcare in a given area.
Behavioural - CommunityLife
Measure key elements of social dynamics, such as the frequency of contact with family and friends, political activism, trust in public institutions, volunteer activity, union membership, religious group affiliation and cultural group associations.
Want to know more about our Products and Services?
Get in touch. We're ready to help.
Frequently Asked Questions
Meet our Public Sector Team
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Allen Davidov
Senior Vice President & Practice Leader
With nearly twenty years of experience in marketing, analytics, and fundraising, Allen has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy.
Nader Shureih
Vice President, Business Development
With over 15 years of experience as a marketer, market research professional and academic, Nader helps local, provincial and federal departments and agencies better understand, serve and communicate with their constituents.
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
Public Sector Insights and Industry Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Toronto's Personalized Communication Strategy
See how data-based avatars helped the City of Toronto connect with hard-to-reach parts of the community.
.jpg?sfvrsn=f7722960_3)
Industry Insights
Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.
The Many Faces of Vulnerability
Learn how vulnerability indexing can help governments, NGOs and businesses understand who needs support most as the economy reopens.
PRIZM is a registered trademark of Claritas, LLC.