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We are Industry Focused

Since 2003, thousands of organizations in all sectors have benefitted from our quality data, powerful analytics software and extensive consulting services. Our easy-to-use systems allow you to quickly leverage data and analytics and make informed decisions that are critical to your success.

Family buying car at dealership

Automotive

Gain insight into the purchasing decisions and behaviour of your customer—from the importance of brand image to the role of sport utility. Identify neighbourhoods that have environmentally-conscious consumers or an affinity for luxury automobiles and help inform your marketing campaigns and dealership inventory levels.

Our new AutoRank™ service helps you score your best target areas.

Banking

Meet the emerging needs of your customers. Develop custom segments that leverage your brand equity and align with your strategic goals and objectives. Model your customers' potential value to prioritize your resources and customize your services to meet their individual needs.

Banks use data analytics to engage with customers

Couple buying groceries together

Consumer Packaged Goods

Create highly targeted messaging that resonates with your consumers by understanding what motivates their purchasing decisions. Develop a profile of those most likely to purchase environmentally-friendly products or those who identify with strongly held social values. Optimize inventory distribution decisions and reveal cross-promotional opportunities.

Credit Unions

Engage your members and improve their financial wellness. Bolster acquisition efforts by locating prospective members and identifying new markets most likely to respond to your value proposition. Model your members’ value to prioritize resources and customize services.

Credit union financial advisor engaging with member

Students and virtual reality goggles

Education

Improve your prospecting and recruitment efforts by understanding what types of students apply to your school and determine which ones are most likely to accept your admission offer. Identify where you should focus your marketing and outreach programs to have the greatest impact.

Energy and Resources

Inform new energy conservation programs and marketing campaigns by targeting high energy consumption neighbourhoods and areas more amenable to energy reduction programs.

Mother and child doing laundry

Crowds enjoy the afternoon in park

Government

Use data to make decisions that help improve the quality of life for the communities you serve. Help determine essential services levels based on demographics and neighbourhood trends. Create more effective targeted media and communication strategies.

Healthcare

Better understand and target Canadians based on health-related topics, including ailments, health care utilization, self-esteem, body mass index and fitness level. Identify high-priority locations for flu shot clinics, monitor trade areas for purchase trends of prescription and over-the-counter drugs or craft more effective marketing messaging.

Healthcare worker using MRI machine

Insurance companies protect valuable assets using data analytics

Insurance

Gain insights into the fiscal health and credit risk of your customer base. Profile your best prospects to enhance the online application process, develop rich personas to develop next best products and improve retention. Broaden your analytical capabilities by augmenting your internal data with market data.

Media and Advertising

Target consumers using reliable, credible and scalable data. Uncover market opportunities and create media strategies based on consumer behaviour and media consumption. Locate areas with high-value customers and provide guidance for a targeted delivery of digital advertising.

Use data and analytics to create winning media campaigns

Children volunteers planting trees

Not-for-Profit

Understand your donor base. Locate high net worth households and identify a new donor’s potential levels of giving. Find donors who are more likely to have the highest response rates to your direct marketing campaigns, determine where your fundraising efforts should concentrate or decide which volunteer programs will help engage your members best.

Real Estate

With expertise in both commercial and residential real estate industries, gain insight into neighbourhood trends, discover the best site locations and identify market opportunities. Rank and compare locations based on demographics, lifestyles, spending patterns, acculturation, language use or rates of crime.

Architects reviewing blueprints

Two women shopping in upscale store

Retail

Use trade area analysis to find the best potential consumers, optimize existing store footprint, identify underserved markets for potential expansion, or estimate any site’s retail opportunity. Create loyalty programs based on user behaviour, e-commerce strategies based on spending habits, or improve direct mail response rates.

Sports and Entertainment

Grow your business through audience profiling, social media behaviour and mobile analytics. Whether you are a major sports league, entertainment company, theatre promoter, independent concert presenter or gaming resort facility, we can help you identify your target, increase your base and prove your sponsorship value.

Fans celebrating at sporting event

Millennials looking at smartphones

Telecommunications

Discover new market opportunities, monitor trends and optimize return on investment spend. Distinguish between “price-sensitive” and “technology minded” customers, analyze trade areas to determine households purchasing behaviour, develop product-specific promotions and create targeted advertising campaigns.

Travel and Leisure

Identify, understand and connect with your best customers and create targeted marketing messaging to increase visitorship and tourism dollars.

Family enjoying beautiful lakeview

Want to know more?

Get in touch. We're ready to help.

Industry Insights

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

Media Room

Read published articles from our industry experts, stay up to date on our news, see our social media wall and download all the media resources you need to use our brand.

Events

Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.