Since 2003, thousands of organizations in all sectors have benefitted from our quality data, powerful analytics software and extensive consulting services. Our easy-to-use systems allow you to quickly leverage data and analytics and make informed decisions that are critical to your success.
Gain insight into the purchasing decisions and behaviour of your customer—from the importance of brand image to the role of sport utility. Identify neighbourhoods that have environmentally-conscious consumers or an affinity for luxury automobiles and help inform your marketing campaigns and dealership inventory levels.
Our new AutoRank™ service helps you score your best target areas.
Meet the emerging needs of your customers. Develop custom segments that leverage your brand equity and align with your strategic goals and objectives. Model your customers' potential value to prioritize your resources and customize your services to meet their individual needs.
Create highly targeted messaging that resonates with your consumers by understanding what motivates their purchasing decisions. Develop a profile of those most likely to purchase environmentally-friendly products or those who identify with strongly held social values. Optimize inventory distribution decisions and reveal cross-promotional opportunities.
Engage your members and improve their financial wellness. Bolster acquisition efforts by locating prospective members and identifying new markets most likely to respond to your value proposition. Model your members’ value to prioritize resources and customize services.
Improve your prospecting and recruitment efforts by understanding what types of students apply to your school and determine which ones are most likely to accept your admission offer. Identify where you should focus your marketing and outreach programs to have the greatest impact.
Inform new energy conservation programs and marketing campaigns by targeting high energy consumption neighbourhoods and areas more amenable to energy reduction programs.
Gain insights into the fiscal health and credit risk of your customer base. Profile your best prospects to enhance the online application process, develop rich personas to develop next best products and improve retention. Broaden your analytical capabilities by augmenting your internal data with market data.
Target consumers using reliable, credible and scalable data. Uncover market opportunities and create media strategies based on consumer behaviour and media consumption. Locate areas with high-value customers and provide guidance for a targeted delivery of digital advertising.
With expertise in both commercial and residential real estate industries, gain insight into neighbourhood trends, discover the best site locations and identify market opportunities. Rank and compare locations based on demographics, lifestyles, spending patterns, acculturation, language use or rates of crime.
Use trade area analysis to find the best potential consumers, optimize existing store footprint, identify underserved markets for potential expansion, or estimate any site’s retail opportunity. Create loyalty programs based on user behaviour, e-commerce strategies based on spending habits, or improve direct mail response rates.
Grow your business through audience profiling, social media behaviour and mobile analytics. Whether you are a major sports league, entertainment company, theatre promoter, independent concert presenter or gaming resort facility, we can help you identify your target, increase your base and prove your sponsorship value.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Read published articles from our industry experts, stay up to date on our news, see our social media wall and download all the media resources you need to use our brand.
Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.