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Data-Driven Solutions

We’ll help you develop a data-driven strategy, improve your data quality, better understand your customers and analyze your markets by turning data and analytics into insight, execution and results.

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New COVID-19 Data

Access up-to-date behavioural and trend data to understand COVID-19 vaccination intent among Canadian populations and the cognitive drivers behind that behaviour. 

 

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What Our Experts Say

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics.

Trusted by Leading Brands and Organizations

We are proud to provide North America’s leading brands and organizations with expertise across every industry sector.

Discover how we can help you turn data into insights and results.

Data. Analytics. Insights. Results.

We are known for our unparalleled consumer and market data, powerful analytical software and world-class expertise to deliver the advanced modelling and custom analytic solutions you need.

 

 

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Our Data

Enhance your data with our comprehensive databases for more informed decision making. Choose from 50 databases offering more than 30,000 variables that help you connect with consumers.

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ENVISION Analytics Platform

Our purpose-built, consumer insights and market intelligence platform features powerful analytical tools and industry-leading mapping software for a deeper understanding of your customers, prospects and trade areas anywhere in North America.

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies.

We Know Data

Register for upcoming webinars and access past presentations.

Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists. It is this expertise that sets us apart.

 

All New PRIZM Segmentation

Gain a fresh perspective on Canada’s distinct communities and markets

Now in its fourth generation, PRIZM offers:

  • 67 lifestyle types based on income, urbanity and life stage
  • 30,000+ PRIZM-coded variables
  • Francophone segments
  • Cultural diversity index
  • Neighbourhood insight at the 6-digit postal code level
  • Created using more than 40 data sources

 

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How We Help

Our mission is to make people's lives better and our clients more successful through transformative data, insights and analytics. Learn more about what we do, how we do it and how we help.

 

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News Coverage & Press Releases

Stay up-to-date on the latest news coverage, company news, industry updates and launches of our newest products and services.

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Events

Browse our event calendar. Find us at virtual industry events and conferences to meet the team and discover our products and services.

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