Harness mobile movement data for timely consumer insights
Who's leaving home? Where to? For how long? Gain near real-time population movement insights using mobile movement data.
We’ll help you develop a data-driven strategy, improve your data quality, better understand your customers and analyze your markets by turning data and analytics into insight, execution and results.
Explore Canada’s leading segmentation system for understanding customers and markets. Enter a postal code into the PRIZM postal code lookup and discover which of the 67 unique lifestyle types make up a neighbourhood.
Enhance your data with our comprehensive databases for more informed decision making. Choose from 47 databases offering more than 30,000 variables that help you connect with consumers.
PRIZM helps decision-makers with everything from designing marketing strategies and choosing store locations to merchandising, media planning, and executing campaigns across traditional and digital media channels. Understand what consumers are buying, doing and thinking – and anticipate their behaviour in the future.
Now in its fourth generation, PRIZM offers:
Since 2003, we’ve helped thousands of organizations across all sectors solve their business challenges. Our quality data, powerful analytics platforms and extensive consulting services allow you to make informed decisions that are critical to your success. Learn more about the type of work we are doing in your sector.
From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Our team includes some of the most experienced data scientists, mathematicians, statisticians, geographers, business and marketing strategists. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics.
Read published articles from our industry experts, stay up to date on our news, see our social media wall and download all the media resources you need to use our brand.
Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.