See Canada Through a Whole New PRIZM®
Whether you're a business, non-profit, or government agency, PRIZM® empowers you to understand your audience with precision and activate your media strategies with confidence.
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EA and AccessPrivacy's Responsible Use of Data Survey
We teamed up with AccessPrivacy to conduct a survey on the evolving interplay between privacy, trust, and the responsible use of data. Respondents identified challenges with internal data management, absence of modernized privacy legislation and legal and/or regulatory uncertainty as the main inhibitors of maximizing data use.
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New Data Finds Foot Traffic in Toronto is Still Below Pre-Pandemic Levels
As of April 2025, foot traffic in downtown Toronto was roughly 3.1 million—a decrease of 43% from January 2020. EA's Chief Client Officer, Rupen Seoni, speaks with CityNews reporter Alessandra Carneiro about Toronto foot traffic and the impact on workplaces.
Jan Kestle Receives Honorary Doctorate from TMU
Please join us in congratulating our president, Jan Kestle, on receiving her honorary doctorate from Toronto Metropolitan University. Jan has been recognized for her contributions to the betterment of Canadians social and economic well-being, through data-driven solutions.
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Trusted by Leading Brands and Organizations
We are proud to provide North America’s leading brands and organizations with expertise across every industry sector.
Discover how we can help you turn data into insights and results.
Data. Analytics. Insights. Results.
We are known for our unparalleled consumer and market data, powerful analytical software and world-class expertise to deliver the advanced modelling and custom analytic solutions you need.
Our Data
Enhance your data with our comprehensive databases for more informed decision making. Choose from over 60 databases offering more than 40,000 variables that help you connect with consumers.
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ENVISION Analytics Platform
Our purpose-built, consumer insights and market intelligence platform features powerful analytical tools and industry-leading mapping software for a deeper understanding of your customers, prospects and trade areas anywhere in North America.
Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies.
We Know Data
Register for upcoming webinars and access past presentations.
Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists. It is this expertise that sets us apart.
All New PRIZM® Segmentation
Gain a fresh perspective on Canada’s distinct communities and markets
Now in its fourth generation, PRIZM® offers:
- 67 lifestyle types based on income, urbanity and life stage
- 40,000+ PRIZM-coded variables
- Francophone segments
- Cultural diversity index
- Neighbourhood insight at the 6-digit postal code level
- Created using more than 40 data sources
PRIZM is a registered trademark of Claritas, LLC.
How We Help
Our mission is to make people's lives better and our clients more successful through transformative data, insights and analytics. Learn more about what we do, how we do it and how we help.
News Coverage & Press Releases
Stay up-to-date on the latest news coverage, company news, industry updates and launches of our newest products and services.
Events
Browse our event calendar. Find us at virtual industry events and conferences to meet the team and discover our products and services.
Meeting the Highest Standard of Privacy
Privacy by Design ISO 31700-1 certification validates that a company fully integrates privacy and data protection principles into the design and development of products, services, and systems from the outset.
Meeting the Highest Standards of Security
Environics Analytics (EA) is very proud to be one of the first organizations in the world to be certified with MSECB’s ISO 31700-1 Privacy by Design certification.
As a leading data, analytics, and marketing services company, Environics Analytics is excited to announce that it has received favourable reports for three audits.
The Type II SOC 1 & CSAE 3416 report provides an assurance that internal and connected external reporting controls are appropriately designed, in place, and validated through rigorous testing.
The Type II SOC 2 report is an American Institute of Certified Public Accountants (AICPA) technical audit to ensure that trust service categories such as security, availability, processing, integrity, and confidentiality of customer data meet specific metrics and standards.
The HIPAA certification is aligned with essential elements of HIPAA and HITECH. Internal controls must meet the standard and implementation guidelines defined by the HIPAA Security Rules, such as Administrative Safeguards, Physical Safeguards, Technical Safeguards, Organizations Requirements, and Breach Notification.
“We’re proud of our continued commitment to information security. These types of stringent third-party audits provide us and our clients assurance about the controls and safeguards in place to handle and secure data, underpinning our strategy to offer the best possible value to our clients” said James Smith, Chief Compliance and Privacy Officer.
Environics Analytics audit reports are available to clients upon request.
