Media

Build the brand and grow your market share.

Discover market opportunities, attract new advertisers, monitor trends and optimize return on media spend. Use our data to deepen your understanding of Canadians to create more accurate and precise campaign audiences, opening a universe of potential.

Understand how your audiences consume media

Identify which media your high potential consumers regularly use and how they interact online. Analyze how different audience segments respond to different media by understanding their preferences to create a meaningful impression across media channels.

Understand your customers

Enhance the effectiveness of advertising sales

Bolster acquisition efforts by identifying the factors that influence purchase decisions for those most likely to respond to your product and service offerings. Reveal deeper insights into what moves consumers to action.

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Optimize marketing spend for better returns

Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Develop data-driven media plans for precise TV, Out-of-home and Digital audience targeting based on privacy-compliant consumer socio-demographics, lifestyles and values.

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“We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."
Parikshit Ralhan, Manager of Customer Insights and Predictive Analytics | TELUS See the Case Study
“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”
Jay Sewell, Director of Analytics | Harry Rosen See the Case Study

We Know Data

Enhance your audiences with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data.

PRIZM® Segmentation

PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze, understand and reach your subscribers.

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Behavioural

Our range of Opticks behavioural databases give you insight into your target audiences across their traditional and social media habits, online and offline shopping behaviour, as well as food, automotive and retailer purchase preferences.

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Demographics - DemoStats

Use our industry-leading demographics for a range of applications including creating key marketing segments, analyzing trends by geography and optimizing your merchandising mix.

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Want to know more about our Products and Services?

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Frequently Asked Questions

Our clients are using Environics Analytics databases to target traditional media formats including linear television, out of home and radio along with all the new programmatic options in the market. Digital platforms, programmatic television and Digital Out of Home are all taking advantage of EA databases. They are identifying wider audiences to engage with and then layering on their 1^st party data to retarget those people who show an interest in their offers.
Using segmentation and behavioural databases, you can understand the needs and behaviours of your target market. You can then boost the effectiveness of offers and promotions by defining the right segments to target and creating the right message sent through the optimal channels.

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Our data is fully privacy compliant. We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). We only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR).

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Meet our Media Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Andrea Longman

Senior Vice President and Practice Leader

As Senior Vice President and Sales Leader of the Media and Agency team at Environics Analytics, Andrea Longman helps clients solve their business challenges by employing best practices in data, analytics and her business experience as a marketer and geographer. She works with advertisers, agencies and media companies to aid in their activation of Canada’s leading 3rd party market level data. As a long-term CMA Council member, formerly Insights Council and currently Media Council, Andrea has broad experience in financial, CPG and data services industries. She holds an Honours Bachelor of Arts degree in applied geography from Ryerson (now Toronto Metropolitan University) and a Bachelor of Arts degree in English from Carleton University. She also has a professional certificate in customer relationship management, Certified Analytics and Insights Professional (CAIP) designation and Chartered Marketer designation from the CMA.

Andrea Longman

Senior Vice President and Practice Leader

As Senior Vice President and Practice Leader of the Media and Agency team at Environics Analytics, Andrea Longman helps clients solve their business challenges by employing best practices in data, analytics and her business experience as a marketer and geographer. She works with advertisers, agencies and media companies to aid in their activation of Canada’s leading 3rd party market level data. Along with sitting on the CMA Insights Council, Andrea has broad experience in financial, CPG and data services industries, including leadership positions at Aviva Canada, Nielsen, Royal & Sun Alliance and Compusearch. She holds an Honours Bachelor of Arts degree in applied geography from Ryerson University and a Bachelor of Arts degree in English from Carleton University. She also has a professional certificate in customer relationship management, Certified Analytics and Insights Professional (CAIP) designation and Chartered Marketer designation from the CMA.

Vit Hrdlicka

Director, Account Management and Business Development

As Director of Account Management and Business Development on the Media and Agency team at Environics Analytics, Vit Hrdlicka helps clients leverage data, analytics and insights in their media and advertising strategies and practices. Vit leverages his broad media, marketing and advertising expertise combined with years of data and ad tech experience to help clients in driving a positive business impact. Vit works with agencies, advertisers, publishers and ad tech companies on maximizing their use of data and insights in both planning and activation. Years of experience from working with leading brands in a broad range of industries—from banking to telecommunications, to CPG and travel in Canada and Europe—allow Vit to bring a rich strategic perspective, identify opportunities and deliver value to his clients. Vit holds a Bachelors Degree in International Marketing from the Prague School Of Economics and an Honours MBA from York University. Vit is active member of the marketing, media and advertising community, and holds the Chartered Marketer designation from the CMA.

Erika Fabian

Director, Business Development

As Director of Business Development, Media and Agency at Environics Analytics, Erika Fabian is responsible for building data partnerships with Canada’s leading media publishers, agencies, and AdTech platforms. With over 10 years of experience in content development and advertising sales, she helps partners in the traditional and digital advertising ecosystem improve data collaboration and build future-proof marketing solutions. Prior to joining Environics Analytics, Erika led the go-to-market and revenue strategy at Outpoint, a next-gen MMM platform, in her role as Head of Sales. Previously, she was an ad sales executive at Corus Entertainment responsible for developing and executing national campaigns across TV and digital platforms. She is passionate about helping brands grow and demystifying the marketing effectiveness challenges that marketers face in today’s complex landscape.

Hazel De Mel

Director, Account Management

As a Director of Account Management for the Media and Agency practice, Hazel helps clients maximize EA data and services for media planning and activation. She is a trusted advisor providing strategic direction and guidance to ensure the client’s needs are being met effectively. Prior to account management, Hazel was a Senior Insights Analyst where she provided clients across multiple industries with actionable insights to assist and direct a wide array of business objectives. Before joining EA, Hazel was an analyst with Nielsen, where she specialized in assisting clients gain insights using the Spectra System, an interlinked segmentation system, product consumption profile library and comprehensive store database that has been acquired by EA. Hazel has a Bachelor of Commerce degree from Ryerson (now Toronto Metropolitan University) with a major in marketing and a minor in finance.

Susan Green

Director, Account Management

Susan Green is the Director of Account Management and SME of DSPs within the Media and Agency practice team at Environics Analytics. Prior to joining the EA team, she held the role of Director of Data Strategy at WPP's GroupM, championing the usage of audience data. Prior roles included leading Paid Search for P&G with Catalyst, Marketing Lead for Electronics, High Tech and Aerospace for Accenture and managing AdOps at Starcom MediaVest Group, Alliance Atlantis and CanWest.

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Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists.

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PRIZM is a registered trademark of Claritas, LLC.

Media

Build the brand and grow your market share.

Understand how your audiences consume media

Enhance the effectiveness of advertising sales

Optimize marketing spend for better returns

Who We Work With

We Know Data