Media
Build the brand and grow your market share.
Discover market opportunities, attract new advertisers, monitor trends and optimize return on media spend. Use our data to deepen your understanding of Canadians to create more accurate and precise campaign audiences, opening a universe of potential.
Understand how your audiences consume media
Identify which media your high potential consumers regularly use and how they interact online. Analyze how different audience segments respond to different media by understanding their preferences to create a meaningful impression across media channels.
Enhance the effectiveness of advertising sales
Bolster acquisition efforts by identifying the factors that influence purchase decisions for those most likely to respond to your product and service offerings. Reveal deeper insights into what moves consumers to action.
Optimize marketing spend for better returns
Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Develop data-driven media plans for precise TV, Out-of-home and Digital audience targeting based on privacy-compliant consumer socio-demographics, lifestyles and values.
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“We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."See the Case Study keyboard_arrow_right -
“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”See the Case Study keyboard_arrow_right
Why Choose Environics
We've got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Company Statistics
Awards and Recognition
Meeting the highest standards of data privacy and security
We Know Data
Enhance your audiences with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data.
PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze, understand and reach your subscribers.
Our range of Opticks behavioural databases give you insight into your target audiences across their traditional and social media habits, online and offline shopping behaviour, as well as food, automotive and retailer purchase preferences.
Use our industry-leading demographics for a range of applications including creating key marketing segments, analyzing trends by geography and optimizing your merchandising mix.
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Frequently Asked Questions
Our clients are using Environics Analytics databases to target traditional media formats including linear television, out of home and radio along with all the new programmatic options in the market. Digital platforms, programmatic television and Digital Out of Home are all taking advantage of EA databases. They are identifying wider audiences to engage with and then layering on their 1st party data to retarget those people who show an interest in their offers.
Using segmentation and behavioural databases, you can understand the needs and behaviours of your target market. You can then boost the effectiveness of offers and promotions by defining the right segments to target and creating the right message sent through the optimal channels.
Our data is fully privacy compliant. We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). We only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR).
Meet our Media Team
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Barry Marcus
Senior Vice President and Sales Leader
As Senior Vice President of the Media and Agency team at Environics Analytics, Barry helps clients leverage the power of data to better identify, activate, and measure audiences, leading to demonstrably better business results. After graduating from Law School, Barry began his career as a litigation lawyer, and through a series of fortuitous events moved to advertising sales, mostly with Corus Entertainment. Barry pioneered the use of data informed audiences in video advertising, and has been responsible for bringing to market advanced ad products like Linear Optimization, Addressable Advertising and Dynamic Ad Insertion. Outside of work, you'll often find Barry with camera in hand trying to capture the look and feel of wherever he happens to be.
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Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists.
It is this expertise that sets us apart.
PRIZM is a registered trademark of Claritas, LLC.