Data and Analytics for the Media Sector

Build the brand and grow your market share.

Discover market opportunities, attract new advertisers, monitor trends and optimize return on media spend. Use our data to deepen your understanding of Canadians to create more accurate and precise campaign audiences, opening a universe of potential.

Understand how your audiences consume media

Identify which media your high potential consumers regularly use and how they interact online. Analyze how different audience segments respond to different media by understanding their preferences to create a meaningful impression across media channels.

Understand your customers

Enhance the effectiveness of advertising sales

Bolster acquisition efforts by identifying the factors that influence purchase decisions for those most likely to respond to your product and service offerings. Reveal deeper insights into what moves consumers to action.

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Optimize marketing spend for better returns

Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Develop data-driven media plans for precise TV, Out-of-home and Digital audience targeting based on privacy-compliant consumer socio-demographics, lifestyles and values.

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“We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."
Parikshit Ralhan, Manager of Customer Insights and Predictive Analytics | TELUS See the Case Study
“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”
Jay Sewell, Director of Analytics | Harry Rosen See the Case Study

We Know Data

Enhance your audiences with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data.

Map of CAN Segmentation Data for PRIZM5 Spectra

PRIZM® Segmentation

PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze, understand and reach your subscribers.

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Behavioural

Our range of Opticks behavioural databases give you insight into your target audiences across their traditional and social media habits, online and offline shopping behaviour, as well as food, automotive and retailer purchase preferences.

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Canadian map showing healthcare data on number of smokers in an area

Demographics - DemoStats

Use our industry-leading demographics for a range of applications including creating key marketing segments, analyzing trends by geography and optimizing your merchandising mix.

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Want to know more about our Products and Services?

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Frequently Asked Questions

What type of media can use your data for enhanced targeting?

Our clients are using Environics Analytics databases to target traditional media formats including linear television, out of home and radio along with all the new programmatic options in the market. Digital platforms, programmatic television and Digital Out of Home are all taking advantage of EA databases. They are identifying wider audiences to engage with and then layering on their 1^st party data to retarget those people who show an interest in their offers.

How can data analytics help improve marketing campaign outcomes?

Using segmentation and behavioural databases, you can understand the needs and behaviours of your target market. You can then boost the effectiveness of offers and promotions by defining the right segments to target and creating the right message sent through the optimal channels.

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Do your databases follow best practices around privacy compliance and consumer protection?

Our data is fully privacy compliant. We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). We only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR).

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Meet our Media Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Andrea Longman

Senior Vice President and Practice Leader

As Senior Vice President and Practice Leader of the Media and Agency team at Environics Analytics, Andrea Longman helps clients solve their business challenges by employing best practices in data, analytics and her business experience as a marketer and geographer. She works with advertisers, agencies and media companies to aid in their activation of Canada’s leading 3rd party market level data. Along with sitting on the CMA Insights Council, Andrea has broad experience in financial, CPG and data services industries, including leadership positions at Aviva Canada, Nielsen, Royal & Sun Alliance and Compusearch. She holds an Honours Bachelor of Arts degree in applied geography from Ryerson University and a Bachelor of Arts degree in English from Carleton University. She also has a professional certificate in customer relationship management, Certified Analytics and Insights Professional (CAIP) designation and Chartered Marketer designation from the CMA.

Darryl Coburn

Senior Vice President & Practice Leader

With over 20 years of experience in national advertising sales in television and digital, Darryl has led sales teams across the country, overseeing advertising revenue and the development of data-enabled products. Previously, Darryl was Vice President, National Video Sales at Bell Media, where he oversaw the national sales strategy for a number of their conventional, news and entertainment specialty channels. During this time, he also led the launch of innovative sales products, offering clients better targeting capabilities and advanced advertising solutions. Darryl has also held the position of Vice President, Specialty Sales, where he oversaw the sales strategy for all Bell Media news and entertainment specialty channels. He holds a Bachelor of Arts degree in political science from the University of Western Ontario.

Jim Green

Vice President, Business Development

As Vice President of Business Development, Jim Green provides high-quality service and support for EA applications and data products for our clients in the telco, media and agency categories. From developing marketing research tools and selling media products to creating digital studies and developing advertising campaigns, Jim has more than 25 years of experience in senior positions in marketing, sales and business development. Prior to joining EA, he served as the Senior Director, Client Management at Generation5 and was an Account Manager for AC Nielsen Co. of Canada. In addition, he held executive-level positions at KidsFutures Inc., DCCI (now Telmetrics) and DAC Group. Jim is the recipient of a Bachelor’s degree in economics from the University of Waterloo and has a certificate in human resources and marketing management from Ryerson University.

Andrea Longman

Vice President, Account Management

As Vice President of Account Management at Environics Analytics, Andrea Longman helps clients solve their business challenges by employing best practices in data, analytics and her business experience as a marketer and geographer. Along with sitting on the CMA Insights Council, Andrea has broad experience in financial, CPG and data services industries, including leadership positions at Aviva Canada, Nielsen, Royal & SunAlliance and Compusearch. She holds an Honours Bachelor of Arts degree in applied geography from Ryerson University, a Bachelor of Arts degree in English from Carleton University, a professional certificate in customer relationship management and Chartered Marketer designation from the CMA.

Join a Webinar

Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists.

It is this expertise that sets us apart.

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PRIZM is a registered trademark of Claritas, LLC.

Build the brand and grow your market share.

Understand how your audiences consume media

Enhance the effectiveness of advertising sales

Optimize marketing spend for better returns

Who We Work With