Discover market opportunities, attract new advertisers, monitor trends and optimize return on media spend. Use our data to deepen your understanding of Canadians to create more accurate and precise campaign audiences, opening a universe of potential.
Identify which media your high potential consumers regularly use and how they interact online. Analyze how different audience segments respond to different media by understanding their preferences to create a meaningful impression across media channels.
Bolster acquisition efforts by identifying the factors that influence purchase decisions for those most likely to respond to your product and service offerings. Reveal deeper insights into what moves consumers to action.
Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Develop data-driven media plans for precise TV, Out-of-home and Digital audience targeting based on privacy-compliant consumer socio-demographics, lifestyles and values.
“We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."See the Case Study keyboard_arrow_right
“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”See the Case Study keyboard_arrow_right
Enhance your audiences with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data.
Our clients are using Environics Analytics databases to target traditional media formats including linear television, out of home and radio along with all the new programmatic options in the market. Digital platforms, programmatic television and Digital Out of Home are all taking advantage of EA databases. They are identifying wider audiences to engage with and then layering on their 1st party data to retarget those people who show an interest in their offers.
Using segmentation and behavioural databases, you can understand the needs and behaviours of your target market. You can then boost the effectiveness of offers and promotions by defining the right segments to target and creating the right message sent through the optimal channels.
Our data is fully privacy compliant. We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). We only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR).
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
As Senior Vice President and Practice Leader of the Media and Agency team at Environics Analytics, Andrea Longman helps clients solve their business challenges by employing best practices in data, analytics and her business experience as a marketer and geographer. She works with advertisers, agencies and media companies to aid in their activation of Canada’s leading 3rd party market level data. Along with sitting on the CMA Insights Council, Andrea has broad experience in financial, CPG and data services industries, including leadership positions at Aviva Canada, Nielsen, Royal & Sun Alliance and Compusearch. She holds an Honours Bachelor of Arts degree in applied geography from Ryerson University and a Bachelor of Arts degree in English from Carleton University. She also has a professional certificate in customer relationship management, Certified Analytics and Insights Professional (CAIP) designation and Chartered Marketer designation from the CMA.
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Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists.
It is this expertise that sets us apart.
PRIZM is a registered trademark of Claritas, LLC.