Discover market opportunities, attract new advertisers, monitor trends and optimize return on media spend. Use our data to deepen your understanding of Canadians to create more accurate and precise campaign audiences, opening a universe of potential.
Identify which media your high potential consumers regularly use and how they interact online. Analyze how different audience segments respond to different media by understanding their preferences to create a meaningful impression across media channels.
Bolster acquisition efforts by identifying the factors that influence purchase decisions for those most likely to respond to your product and service offerings. Reveal deeper insights into what moves consumers to action.
Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Develop data-driven media plans for precise TV, Out-of-home and Digital audience targeting based on privacy-compliant consumer socio-demographics, lifestyles and values.
“We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company."
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“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”
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Enhance your audiences with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data.
PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze, understand and reach your subscribers.
Our range of Opticks behavioural databases give you insight into your target audiences across their traditional and social media habits, online and offline shopping behaviour, as well as food, automotive and retailer purchase preferences.
Use our industry-leading demographics for a range of applications including creating key marketing segments, analyzing trends by geography and optimizing your merchandising mix.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
With over 20 years of experience in national advertising sales in television and digital, Darryl has led sales teams across the country, overseeing advertising revenue and the development of data-enabled products. Previously, Darryl was Vice President, National Video Sales at Bell Media, where he oversaw the national sales strategy for a number of their conventional, news and entertainment specialty channels. During this time, he also led the launch of innovative sales products, offering clients better targeting capabilities and advanced advertising solutions. Darryl has also held the position of Vice President, Specialty Sales, where he oversaw the sales strategy for all Bell Media news and entertainment specialty channels. He holds a Bachelor of Arts degree in political science from the University of Western Ontario.
Vice President, Business Development
As Vice President of Business Development, Jim Green provides high-quality service and support for EA applications and data products for our clients in the telco, media and agency categories. From developing marketing research tools and selling media products to creating digital studies and developing advertising campaigns, Jim has more than 25 years of experience in senior positions in marketing, sales and business development. Prior to joining EA, he served as the Senior Director, Client Management at Generation5 and was an Account Manager for AC Nielsen Co. of Canada. In addition, he held executive-level positions at KidsFutures Inc., DCCI (now Telmetrics) and DAC Group. Jim is the recipient of a Bachelor’s degree in economics from the University of Waterloo and has a certificate in human resources and marketing management from Ryerson University.
Vice President, Account Management
As Vice President of Account Management at Environics Analytics, Andrea Longman helps clients solve their business challenges by employing best practices in data, analytics and her business experience as a marketer and geographer. Along with sitting on the CMA Insights Council, Andrea has broad experience in financial, CPG and data services industries, including leadership positions at Aviva Canada, Nielsen, Royal & SunAlliance and Compusearch. She holds an Honours Bachelor of Arts degree in applied geography from Ryerson University, a Bachelor of Arts degree in English from Carleton University, a professional certificate in customer relationship management and Chartered Marketer designation from the CMA.
Register for upcoming webinars and access past presentations.
Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists.
It is this expertise that sets us apart.
PRIZM is a registered trademark of Claritas, LLC.
Environics Analytics Group Ltd. 33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
Environics Analytics Inc. 1000 N. West Street, Suite 1200
Wilmington, DE 19801
Toll Free 1.888.339.3304
