Focus your marketing efforts and craft effective messaging by targeting Canadians based on health-related data as well as their attitudes and behaviours towards health care.
- CommunityHealth provides marketers with approximately 600 variables to better understand and target Canadians based on health-related topics, including their ailments, health care utilization, self-esteem, body mass index and fitness level.
- VaccineInsights sheds light on the reasons behind COVID-19 vaccine-confident and vaccine-hesitant populations in Canada.
- The Frailty Index (FI) identifies Canadians by neighbourhood who are more likely to have difficulty going about day-to-day activities in their communities due to age, physical limitations or health, especially conditions that are comorbidities of concern for COVID-19.
- The Social Vulnerability Index (SVI) looks at Canadians who may be challenged during and post-pandemic due to limited social interactions, and its impact on their mental and social well-being.
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