Map showing Canadian smokers


Focus your marketing efforts and craft effective messaging by targeting Canadians based on health-related data as well as their attitudes and behaviours towards health care.


  • CommunityHealth provides marketers with approximately 600 variables to better understand and target Canadians based on health-related topics, including their ailments, health care utilization, self-esteem, body mass index and fitness level.
  • VaccineInsights sheds light on the reasons behind COVID-19 vaccine-confident and vaccine-hesitant populations in Canada.
  • The Frailty Index (FI) identifies Canadians by neighbourhood who are more likely to have difficulty going about day-to-day activities in their communities due to age, physical limitations or health, especially conditions that are comorbidities of concern for COVID-19.
  • The Social Vulnerability Index (SVI) looks at Canadians who may be challenged during and post-pandemic due to limited social interactions, and its impact on their mental and social well-being.

Want to know more about the CommunityHealth database?

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Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM®, Canada’s leading consumer segmentation system.


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM® segments and are available at the postal code level.

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Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.


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Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

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Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.

PRIZM is a registered trademark of Claritas, LLC.

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