Map showing Canadian smokers

Data

Automotive

 

Vehicle registration data — with segment, make and model granularity – is a key ingredient for quality vehicle market analysis, transportation models and more. EA’s innovative, ready-to-go prediction models for the fast-evolving EV space help you see where the market is going. 

 

 

  • EVTrends uses detailed, quarterly registration data for electric, plug-in and hybrid vehicles to track recent sales and predict where the market is going as consumer adoption and incentives change.

 

  • AutoView provides detailed data and insights to understand the competitive automotive landscape through tracking new vehicle registrations and total vehicles in operation that have been provincially registered.

 

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    Map of CAN Segmentation Data for PRIZM5 Spectra

    Segmentation

    Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

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    Behavioural

    Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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    Expert Insights ›

    Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

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    Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.