Improve the outcomes of your enrollment, alumni relations and fundraising campaigns. Whether you are a school, college, or university, we provide recruitment and advancement departments with a deeper understanding of your community and identify what resonates with your students, alumni and donors.
Understand your student population - who they are, where they live and what’s important to them – to identify new markets that are most likely to respond to your value proposition. Create personas to build more effective campaign messaging and build strategies to improve marketing ROI.
Whether asking for a major, planned, or monthly gift, improve your return on fundraising efforts by understanding your alumni and gift-givers, their net worth and capacity for giving. Create effective campaigns that resonate with their values and execute in their preferred media channels.
Identify the key drivers of school success through location-based analytics. Estimate the opportunity and market size, understand school catchment areas, household composition, how far families are willing to travel and the effect of competition on site location.
“Insights gained from Environics Analytics’ data gave us the information and confidence needed to elevate our admissions and fundraising efforts. We are now able to better target potential new students and prospective donors with increased precision and results."
“By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.”
“Some of our findings blew away the fundraisers. We showed that we could accurately identify the major giving potential of nine out of 10 individuals who had already given us a major gift based solely on where they live and data recorded within our CRM system.”
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Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and financial data. Here are a few of our reliable and up-to-date databases that support the needs of the education sector.
DemoStats features variables on population, family structure, household size and type, ethnic diversity and income. Create target groups by analyzing your student population and grouping them in demographically similar segments.
PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your student households.
WealthScapes is Canada’s most comprehensive financial database. Quantify the assets and liabilities of Canadian households - determine net worth, including average real estate values and discretionary income of households in your market.
Learn what matters most to your alumni and see how it affects their giving decisions. Psychographic data will allow you to develop communications strategies to engage alumni based on their values and view of the world.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
With nearly twenty years of experience in marketing, analytics, and fundraising, Allen has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. Allen is an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool and a Bachelor of Commerce degree from Ryerson University.
Director, Business Development
Jennifer helps clients solve their business challenges using the Environics Analytics suite of data products and services. She brings fifteen years of sales, marketing and analytics experience across education, travel, finance, not-for-profit, government and healthcare industries. Jennifer holds an Honours Bachelor of Arts degree in French and marketing management from the University of Guelph and a Masters in Business Administration degree from Hult International Business School.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Learn how Pickering College was able to craft compelling messaging and direct it towards receptive households to increase enrollment.
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Read about EA's recent mobile movement studies and insights from our industry experts.
PRIZM is a registered trademark of Claritas, LLC.
Environics Analytics Group Ltd. 33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
Environics Analytics Inc. 1000 N. West Street, Suite 1200
Wilmington, DE 19801
Toll Free 1.888.339.3304
