Middle school students learning through technology in the classroom

Grow student and alumni recruitment programs and fundraising initiatives

Improve the outcomes of your enrollment, alumni relations and fundraising campaigns. Whether you are a school, college, or university, we provide recruitment and advancement departments with a deeper understanding of your community and identify what resonates with your students, alumni and donors.

Data analytics can help you identify the student population that aligns with your educational value proposition

Optimize recruiting and student enrollment

Understand your student population - who they are, where they live and what’s important to them – to identify new markets that are most likely to respond to your value proposition. Create personas to build more effective campaign messaging and build strategies to improve marketing ROI.

Data analytics can help you identify alumni needs and capacity for giving

Improve fundraising and advancement efforts

Whether asking for a major, planned, or monthly gift, improve your return on fundraising efforts by understanding your alumni and gift-givers, their net worth and capacity for giving. Create effective campaigns that resonate with their values and execute in their preferred media channels.

Use data analytics to optimize school location strategy

Find the best location for your next campus

Identify the key drivers of school success through location-based analytics. Estimate the opportunity and market size, understand school catchment areas, household composition, how far families are willing to travel and the effect of competition on site location.

  • tyndale-university-logo

    “Insights gained from Environics Analytics’ data gave us the information and confidence needed to elevate our admissions and fundraising efforts. We are now able to better target potential new students and prospective donors with increased precision and results."

    Kevin Kirk, Senior Vice President, External Relations & Enrollment Management | Tyndale University
  • mackenzie-health-foundation-logo

    “By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.” 

    Dwayne DiPasquale, Director of Advancement | Mackenzie Health Foundation
  • university-of-british-columbia-logo

    “Some of our findings blew away the fundraisers. We showed that we could accurately identify the major giving potential of nine out of 10 individuals who had already given us a major gift based solely on where they live and data recorded within our CRM system.”

    Tracey Carmichael, Director of Research and Data Analytics | UBC's Development and Alumni Engagement Department (UBCDAE) See the Case Study


We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and financial data. Here are a few of our reliable and up-to-date databases that support the needs of the education sector.


Canadian Demographics map showing Maintainers 25 to 34

Demographics - DemoStats

DemoStats features variables on population, family structure, household size and type, ethnic diversity and income. Create target groups by analyzing your student population and grouping them in demographically similar segments.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation - PRIZM®

PRIZM® segments Canada’s neighbourhoods into 67 unique lifestyle types and incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your student households.

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CAN map of financial data showing net worth

Financial - WealthScapes

WealthScapes is Canada’s most comprehensive financial database. Quantify the assets and liabilities of Canadian households - determine net worth, including average real estate values and discretionary income of households in your market.

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Map of Canadian Psychographic data showing attraction to nature

Psychographic - SocialValues

Learn what matters most to your alumni and see how it affects their giving decisions. Psychographic data will allow you to develop communications strategies to engage alumni based on their values and view of the world.

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Want to know more about our Products and Services?

Get in touch. We're ready to help.


Frequently Asked Questions

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). In addition, we only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We are also conversant with the requirements of the General Data Protection Regulation (GDPR) coming in the E.U. and ensure that our compliance policies for Canada and the U.S. are consistent with the GDRP.

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How do I better understand school catchment areas and optimally locate new schools? keyboard_arrow_down

We can help you identify the key drivers, both positive and negative, that are statistically correlated with performance. By combining school location variables, including student address data, competition, PRIZM profiles, location demographics, and more, we can help you see the factors that have the greatest impact on the success of your school. Our reports will clearly show you how far students are willing to travel to your school, the effect of competition and the relative demand in your catchment area and more.

See analyze your markets

How do I improve my alumni fundraising programs? keyboard_arrow_down

Finding donors to financially support a school’s overall mission and academic programs is always a difficult task. Enhance your fundraising programs by segmenting constituents using PRIZM to gain insight into alumni and past donors, including their demographics, lifestyle and estimated giving capacity. Turn these insights into action by personifying targeted segments, and developing communications that speak to what matters to them most and how their values influence their decisions.

See segmentation

How do I increase student enrollment and improve recruitment? keyboard_arrow_down

By combining your first-party school location and student household data with our consumer and market data, you can generate deeper student insights—who they are, where they live, their values and purchase behaviour. Using these insights, you can refine your marketing campaigns with relevant messaging and build digital and traditional media plans based on your target’s media consumption habits and preferred channels.

See understand your customers


Education Sector Expertise

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Allen-Davidov Headshot

Allen Davidov

Senior Vice President & Practice Leader

With nearly twenty years of experience in marketing, analytics, and fundraising, Allen has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. Allen is an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool and a Bachelor of Commerce degree from Ryerson University.


Jennifer-Robins Headshot

Jennifer Robins

Director, Business Development

Jennifer helps clients solve their business challenges using the Environics Analytics suite of data products and services. She brings fifteen years of sales, marketing and analytics experience across education, travel, finance, not-for-profit, government and healthcare industries. Jennifer holds an Honours Bachelor of Arts degree in French and marketing management from the University of Guelph and a Masters in Business Administration degree from Hult International Business School.

Why Us

We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth



2000 +


10 Offices

Across  North America

Over 40

Industry Partnerships

2019 logo Profit 500
2018 logo Profit 500
2017 Profit 500 logo
2016 Profit 500 logo

Meeting the highest standards of data security




Education Sector Insights and Industry Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



Alumni giving

Your Best Prospects

Unlock the potential of your existing donor base.

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Read about EA's recent mobile movement studies covered by the media.

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Attracting Tomorrow's Leaders

Learn how Pickering College was able to craft compelling messaging and direct it towards receptive households to increase enrollment.

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Industry Insights

Read about EA's recent mobile movement studies and insights from our industry experts.

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