Improve the outcomes of your enrollment, alumni relations and fundraising campaigns. Whether you are a school, college, or university, we provide recruitment and advancement departments with a deeper understanding of your community and identify what resonates with your students, alumni and donors.
Understand your student population - who they are, where they live and what’s important to them – to identify new markets that are most likely to respond to your value proposition. Create personas to build more effective campaign messaging and build strategies to improve marketing ROI.
Whether asking for a major, planned, or monthly gift, improve your return on fundraising efforts by understanding your alumni and gift-givers, their net worth and capacity for giving. Create effective campaigns that resonate with their values and execute in their preferred media channels.
Identify the key drivers of school success through location-based analytics. Estimate the opportunity and market size, understand school catchment areas, household composition, how far families are willing to travel and the effect of competition on site location.
“Insights gained from Environics Analytics’ data gave us the information and confidence needed to elevate our admissions and fundraising efforts. We are now able to better target potential new students and prospective donors with increased precision and results."
“By looking at our donors through the lens of PRIZM and SocialValues, we were able to see the types of donors who share our values and are most likely to be responsive to our campaigns, as well as where to find them.”
“Some of our findings blew away the fundraisers. We showed that we could accurately identify the major giving potential of nine out of 10 individuals who had already given us a major gift based solely on where they live and data recorded within our CRM system.”See the Case Study keyboard_arrow_right
We take privacy, compliance, and data governance very seriously, and we are very proud of our SOC certification from the American Institute of Certified Public Accountants (AICPA). In addition, we only use data as inputs in our product development that are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is kept in client-specific firewalled locations in secured data centres. We are also conversant with the requirements of the General Data Protection Regulation (GDPR) coming in the E.U. and ensure that our compliance policies for Canada and the U.S. are consistent with the GDRP.
We can help you identify the key drivers, both positive and negative, that are statistically correlated with performance. By combining school location variables, including student address data, competition, PRIZM profiles, location demographics, and more, we can help you see the factors that have the greatest impact on the success of your school. Our reports will clearly show you how far students are willing to travel to your school, the effect of competition and the relative demand in your catchment area and more.
Finding donors to financially support a school’s overall mission and academic programs is always a difficult task. Enhance your fundraising programs by segmenting constituents using PRIZM to gain insight into alumni and past donors, including their demographics, lifestyle and estimated giving capacity. Turn these insights into action by personifying targeted segments, and developing communications that speak to what matters to them most and how their values influence their decisions.See segmentation
By combining your first-party school location and student household data with our consumer and market data, you can generate deeper student insights—who they are, where they live, their values and purchase behaviour. Using these insights, you can refine your marketing campaigns with relevant messaging and build digital and traditional media plans based on your target’s media consumption habits and preferred channels.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
With nearly twenty years of experience in marketing, analytics, and fundraising, Allen has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. Allen is an active member of the Canadian Marketing Association Not-For-Profit Council, a marketing and data volunteer with the Canadian Association of Gift Planners, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool and a Bachelor of Commerce degree from Ryerson University.
Director, Business Development
Jennifer helps clients solve their business challenges using the Environics Analytics suite of data products and services. She brings fifteen years of sales, marketing and analytics experience across education, travel, finance, not-for-profit, government and healthcare industries. Jennifer holds an Honours Bachelor of Arts degree in French and marketing management from the University of Guelph and a Masters in Business Administration degree from Hult International Business School.
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
PRIZM is a registered trademark of Claritas, LLC.