A breakthrough name-coding system that predicts the cultural, ethnic and linguistic origins of people based on first and last name alone. 

The software tool analyzes names according to 242 separate origins types and 22 separate origins groups (such as Hispanic, Greek Orthodox, Muslim, Indian Sikh and South Asian) and allows users to assign heritage tags to a customer database. The system only requires a computer file containing the first and last name to be coded. With Origins, marketers can create customer profiles and better tailor messages, media and products to the diverse population in the U.S.

A breakthrough name coding system

Develop a deeper understanding of your consumer base and identify ways to improve how you connect with them.

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Identify diverse population segments

Discover which minority groups exist within your customer base

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Understand local communities

 Measure diversity, use of services and recognize friction points in your communications

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Code customers and target campaigns

Measure variations in customer behaviour, values and response rates to improve the descriptive power of campaigns  

Plan effectively with segmentation and demographic tools 


Identify emerging trends in your markets, reach and retain your most profitable customers and tailor messages and products that will resonate with them.

PRIZM Segmentation

By segmenting Canada’s neighbourhoods into 68 lifestyle types, PRIZM incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your customers and markets.

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Demographic Data

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status.

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Our purpose-built, analytics platform with powerful analytical tools, and industry-leading mapping for a deeper understanding of your customers, prospects and trade areas.

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