A breakthrough name-coding system that predicts the cultural, ethnic and linguistic origins of people based on first and last name alone.
The software tool analyzes names according to 242 separate origins types and 22 separate origins groups (such as Hispanic, Greek Orthodox, Muslim, Indian Sikh and South Asian) and allows users to assign heritage tags to a customer database. The system only requires a computer file containing the first and last name to be coded. With Origins, marketers can create customer profiles and better tailor messages, media and products to the diverse population in the U.S.
Develop a deeper understanding of your consumer base and identify ways to improve how you connect with them.
Identify diverse population segments
Discover which minority groups exist within your customer base
Understand local communities
Measure diversity, use of services and recognize friction points in your communications
Code customers and target campaigns
Measure variations in customer behaviour, values and response rates to improve the descriptive power of campaigns
Identify emerging trends in your markets, reach and retain your most profitable customers and tailor messages and products that will resonate with them.