Helping credit unions serve the needs of their members

Make informed decisions to help meet the emerging needs of your membership. Data analytics can help you identify hidden opportunities, accelerate member engagement, prioritize offers, influence digital adoption and identify at-risk members. No matter the size of your credit union or market, we have the expertise to help you leverage the strength of your brand and create scalable solutions that put your members and their financial well-being first.


Enhance acquisition and your members' journey

Develop custom segments that leverage your brand equity and align with your strategic goals and objectives. Create rich personas to improve the member experience and increase engagement. Bolster acquisition efforts by locating prospective members and identifying new markets most likely to respond to your value proposition.


Engage your members and improve their financial wellness

Use WealthScapes, our comprehensive database of financial behaviour, to model your members’ potential value, prioritize resources and customize services, such as financial literacy programs. Predict next best products to accelerate your growth with new members and proactively identify and engage at-risk members.


Optimize your network and channel strategy

Identify the drivers that influence adoption of web and mobile banking while optimizing your distribution strategy. Gain deeper insights into market potential to identify areas of opportunity and underserved markets. Analyze mobility data to understand visitor patterns at your branches and those of your competitors.

Becoming a data-driven organization

Becoming a data-driven organization. Build it or buy it?

Becoming a data-driven organization is a journey. A key question at the start of the journey is do I buy the data and services or build the capabilities internally? The following guide is designed to help you begin to chart your course. Complete with the questions, considerations and insight you need to evaluate your options, this guide will help you begin to think about required actions in scaling your data-driven efforts while balancing your organization’s short and long term needs.

  • Westoba Credit Union Logo

    “[Environics Analytics] goes above and beyond to make sure the end products they deliver meet your needs and you fully understand how to implement them. This is a big help because when it comes to data analytics, not everyone is an expert and having people to lean on for assistance is key.”

    Amy Doerksen, Marketing & Communications Director | Westoba Credit Union See the Case Study
  • Logo for Credit Unions Atlantic Canada

    “The gap analysis provided us with clear insights into the opportunities for market penetration for our credit unions across the region. It has helped us prioritize areas of focus both regionally and at an individual credit union level.”

    Darlene Turner, Manager, Brand Marketing | Atlantic Central See the Case Study
  • Logo for the Steinbach Credit Union

    “Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”

    Stephanie West, Marketing Generalist | Steinbach Credit Union
  • Logo for the Affinity Credit Union

    “In a saturated market, it’s more important than ever to engage the right members, at the right time, with the right message to earn their loyalty and more of their business. Thanks to our work with Environics Analytics, we now have the data and analytics to better understand our members when we make decisions.”

    Adam Thome, Insights Manager | Affinity Credit Union



We Know Data

Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data. Here are a few of our popular databases that support the needs of the financial services industry.


CAN map of financial data showing net worth

Financial - WealthScapes

WealthScapes is Canada’s most comprehensive financial database. Built using authoritative data and sophisticated modelling techniques to quantify the assets and liabilities of Canadian households.

See database

Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation - PRIZM

By segmenting Canada’s neighbourhoods into 68 unique lifestyle types, PRIZM incorporates data from nearly a dozen demographic, marketing and media sources to help you better analyze and understand your members.

See database

Canadian Demographics map showing Maintainers 25 to 34

Demographics Databases

Using DemoStats, perform demographic trend analysis to create a long term location plan or segments based on shared characteristics. With DaytimePop, estimate at home and at work populations during regular business hours.

See database

Demonstration of geofencing in mobility analytics


Enhance what you know about visitors to your branches with mobile analytics. Mobile data can be instrumental in site selection by identifying areas of higher potential value based on visitor patterns.

See database

Want to know more about our Products and Services?

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Frequently Asked Questions

What type of budget do I need to engage Environics Analytics' services? keyboard_arrow_down

We have products and solutions to meet a broad range of client needs. We currently work with over 3,000 clients including large multinationals and small local businesses. Since our solutions are actionable at the postal code level, we can size your unique market so that the analysis is customized and relevant to your services. Once we understand your needs and budget, we will recommend an appropriate solution that works for you.

What are the benefits of working with Environics Analytics as opposed to performing the work internally? keyboard_arrow_down

We pride ourselves on our ability to collaborative with your internal teams and external partners. At Environics Analytics, you'll get access to a broad range of data scientists, mathematicians, statisticians, geographers, developers and business and marketing strategists. With hundreds of years of cumulative experience, we're skilled in uncovering insights using analytics tools such as custom segmentation, predictive modelling and location intelligence. We also offer more than 45 databases containing over 30,000 variables enabling you to augment your data with market data for enhanced analysis.

If your organization is in the early stages of your analytics journey, we can provide training and support for your team and help you build a business case for bringing the tools and expertise needed for continuous analysis in-house. For many of our clients, our team does the work their internal teams don’t have the capacity or experience to complete. You'll find our approach extremely collaborative and flexible so we can provide you with solutions that scale easily to your needs and budget.

We own a significant amount of first-party member data, so what is the value of market data from Environics Analytics? keyboard_arrow_down

Most credit unions have clean and accessible datasets on their membership. However, this data is often limited to your member's current financial relationship with your organization and some pertinent demographic data collected as part of a product application. Augmenting your data with market data can help create a more robust picture of who your members are and their needs. We offer a wealth of market data on financial preferences with your credit union and your competitors including: digital behaviour, psychographics, ethnicity and other demographic data not typically collected. Since this data is available at the postal code level, it can also help inform acquisition strategies with people who are not yet your members and provide insight on how to better attract them to your brand. See databases

If my data is siloed across my organization, can I still work with you? keyboard_arrow_down

Absolutely. We are highly skilled at building analytical files that combine data from disparate sources. If you can provide us with a way to link member data across different tables, we can do the rest.

How can I get executive level buy-in to become a data driven organization? keyboard_arrow_down

Congratulations on wanting to foster a data-driven culture. The analytics journey starts with finding the right executive sponsor to support the cultural shift, understanding the data needs across all departments and levels of the organization and then building an analytics roadmap. Our team is highly skilled at helping you connect key stakeholders and develop a strong business plan, including aligning your data and analytics strategy to your business goals, creating an implementation plan and developing success metrics. Get in touch to discuss how we can help you kick-start your analytics journey. Contact us

Do your databases follow best practices around privacy compliance and consumer protection? keyboard_arrow_down

We take privacy, compliance, and data governance very seriously, and we are very proud of receiving favourable SSAE CSAE 3416 SOC1 Type II ,SOC2 Type II, and HIPAA/HITECT audit reports after rigorous, independent reviews of our internal security controls. The reports represent certification with programs such as CSAE 3416 (Canadian Standard on Assurance Engagements (CSAE) 3416), AICPA (American Institute of Certified Public Accountants) and HIPAA-HITECH.

In addition, the source data used as inputs to our product development are 100 percent privacy compliant. Any personal information provided to us by clients is used solely for the purposes of their business and is safeguarded in client-specific, firewalled locations in secured data centers. We also ensure that our compliance policies for Canada and the U.S. are consistent with the E.U.'s General Data Protection Regulation (GDPR). See our databases

How can mobile analytics support sponsorship opportunities? keyboard_arrow_down

Mobile analytics can enhance what you know about who attends sporting events, festivals, charity races, gallery openings etc. It can be instrumental in determining if sponsorship initiatives are aligned with your target market. 

MobileScapes is an anonymized, permission-based data service, which uses data collected from location-enabled devices that were observed within a geofenced area defined by latitude and longitude. Our mobility data is collected only if consent or permission is provided by the individual. See MobileScapes

How can I measure the ROI of my analytics? keyboard_arrow_down

We have experience working with our clients to develop testing and measurement plans to assess the success of your segmentation, modelling, campaigns.



Meet our Financial Services Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

Catherine Pearson Headshot

Catherine Pearson

Senior Vice President and Practice Leader

Catherine Pearson is Senior Vice President and Practice Leader for the finance industry. With nearly 25 years of sales and account management experience, Catherine provides companies with extensive consulting and applications support to implement their marketing programs and custom modelling solutions. A frequent speaker at conferences sponsored by industry and trade groups, she earned an honours degree in business from the University of Windsor and a bachelor’s degree in sociology from the University of Western Ontario.

Michael Warner

Michael Warner

Vice President Banks and Financial Institutions

As Vice President of Business Development, Michael provides high-quality service and support for Environics Analytics’ applications and data products. With more than 20 years of experience, he has lead responsibility for helping banks and financial institutions implement their marketing programs and custom modelling solutions. Prior to joining Environics Analytics, Michael had a successful career at Canadian Imperial Bank of Canada (CIBC) managing numerous products with their retail and small banking division. Michael holds a Bachelor of Arts degree from Concordia University.

Sharon Brown

Sharon Brown

Vice President Consulting Services

Sharon helps clients develop actionable data strategies to uncover insights that lead to business growth. She has more than 25 years of experience in CRM, focusing on acquiring customers to maximizing customer loyalty, engagement and profitability. Earlier in her career, Sharon led the account services team at OgilvyOne and served as Director of Response Marketing at ING Direct (now Tangerine). Prior to joining Environics Analytics, Sharon headed her own consultancy practice, designing strategies for customer communications and loyalty programs. She has an MBA from the Schulich School of Business at York University and a Bachelor of Commerce degree from the Rotman School of Business at the University of Toronto.

Why Us

We’ve got the expertise to help. With more than 700 years of cumulative senior leadership experience in the industry, we are the only analytics firm in North America to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals and partnerships.

15 Years +

Corporate Growth



3000 +


10 Offices

Across  North America

Over 40

Industry Partnerships


Recognized as a fast-growing company

2016 Profit 500 logo
2017 Profit 500 logo
2018 logo Profit 500

Meeting the highest standards of data security




Financial Services Industry Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.



Young woman calculating her monthly budget with interest rate increases

Blog Post

For Whom the Rate Tolls.

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Environics releases mobility analytics services

Blog Post

Eliminate your Customer Blind Spots.

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Quebec consumer segments

Blog Post

Are Consumers in Quebec Really that Different?

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Mobility analytics screenshot


Making The Move To Mobility Analytics.

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Map of household net worth in Calgary


WealthScapes, the 2018 Financial State of the Nation.

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Environics analytics event team


Meet our practice teams at industry events

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