Make informed decisions to help meet the emerging needs of your membership. Data analytics can help you identify hidden opportunities, accelerate member engagement, prioritize offers, influence digital adoption and identify at-risk members. No matter the size of your credit union or market, we have the expertise to help you leverage the strength of your brand and create scalable solutions that put your members and their financial well-being first.
Develop custom segments that leverage your brand equity and align with your strategic goals and objectives. Create rich personas to improve the member experience and increase engagement. Bolster acquisition efforts by locating prospective members and identifying new markets most likely to respond to your value proposition.
Use WealthScapes, our comprehensive database of financial behaviour, to model your members’ potential value, prioritize resources and customize services such as financial literacy programs. Predict next-best products to accelerate growth with new members and proactively identify and engage at-risk members.
Identify the drivers that influence the adoption of web and mobile banking while optimizing your distribution strategy. Gain deeper insights into the market potential to identify areas of opportunity and underserved markets. Analyze mobility data to understand visitor patterns at your branches and those of your competitors.
Our consultants have the experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
Catherine Pearson is Senior Vice President and Practice Leader for the finance industry. With nearly 25 years of sales and account management experience, Catherine provides companies with extensive consulting and applications support to implement their marketing programs and custom modelling solutions. A frequent speaker at conferences sponsored by industry and trade groups, she earned an honours degree in business from the University of Windsor and a bachelor’s degree in sociology from the University of Western Ontario.
Executive Vice President & Practice Lead, Financial Services
Evan is a senior executive with 30 years of experience in client management, business strategy, marketing analytics and operations. He leads the Financial Services practice area and works with Environics Analytics’ (EA) clients and strategic partners to help solve their key business challenges with data-driven consumer insight and location intelligence. Evan holds an International MBA from Thunderbird (Arizona) and a bachelor's degree in Political Science from Queens University.
Director, Business Development
Nil brings over 15
years of experience servicing both Canadian and US Capital Markets, Retail Banks and Credit Unions. Nil helps Credit Unions solve their business challenges and gain a competitive advantage through the utilization of Value Chain Analysis, Advanced Analytical Platforms, and Data aimed at improving their ability to target and acquire members, increase the value of customer relationships, optimize product and pricing strategies, improve efficiency of banking channel networks and launch new products. Nil holds a Bachelors in Economics degree from McMaster University.
Trusted by Leading Financial Brands and Organizations
“[Environics Analytics] goes above and beyond to make sure the end products they deliver meet your needs and you fully understand how to implement them. This is a big help because when it comes to data analytics, not everyone is an expert and having people to lean on for assistance is key.”See the Case Study keyboard_arrow_right
“The gap analysis provided us with clear insights into the opportunities for market penetration for our credit unions across the region. It has helped us prioritize areas of focus both regionally and at an individual credit union level.”See the Case Study keyboard_arrow_right
“Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”
“In a saturated market, it’s more important than ever to engage the right members, at the right time, with the right message to earn their loyalty and more of their business. Thanks to our work with Environics Analytics, we now have the data and analytics to better understand our members when we make decisions.”
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data. Here are a few of our popular databases that support the needs of the financial services industry.