Geographic

Get the most out of your GIS software products by linking your customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.

Enhanced PCCF, the Enhanced Postal Code Conversion File (ePCCF) provides a link between the six-digit postal code and standard Census geographic areas, as well as a latitude/longitude point for each postal code.

Streets & Boundaries consists of digital mapping layers from TomTom^®, with consistent, current and complete coverage of Canada, which is based on a master internal database that is continuously updated with new information for use with GIS systems.

Postal Code Boundaries, through our partnership with DMTI Lightbox, EA provides clients access (for mapping purposes only) to the Postal Code Boundaries polygon file from CanMap^® Postal Code Suite.

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM®, Canada’s leading consumer segmentation system.

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Location

Location databases can identify expansion opportunities, target consumers with precision, analyze the competition and align services with the needs of the community. With these databases, users can create compelling maps of their data that work with popular GIS software products. The street and boundary data come from industry-leading data partners, and many of the map displays include points of interest—retail locations, schools, waterways, parks and bus terminals—which can be added onto thematic layers.

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Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

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