Get the most out of your GIS software products by linking your customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Location databases can identify expansion opportunities, target consumers with precision, analyze the competition and align services with the needs of the community. With these databases, users can create compelling maps of their data that work with popular GIS software products. The street and boundary data come from industry-leading data partners, and many of the map displays include points of interest—retail locations, schools, waterways, parks and bus terminals—which can be added onto thematic layers.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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