Mobile analytics help businesses and organizations enhance what they know about consumer and citizen movement patterns using privacy-compliant mobile movement data collected from location-enabled mobile devices.
MobileScapes is the most accurate, comprehensive and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations, MobileScapes ENVISION, MobileScapes Out & About and MobileScapes Plus to suit your various business needs. The MobileScapes database combines three sources of anonymized and permission-based data collected from location-enabled mobile devices and employs best practices in spatial data processing and analysis. Data is available at the postal code level and can be linked to EA’s 30,000 data points including demographic, lifestyle, social values and spending information from our PRIZM segmentation system, which makes it possible to develop detailed profiles of consumers in any trade area or location, whether you have customer data or not.
Use MobileScapes to identify who’s visiting your locations, how often, and where they live and work to make informed decisions around products, program development, marketing, messaging, recovery planning and staffing levels.
Access via EA’s analytics platforms, through API calls, as data extract files and in project work
Updated daily to better understand the movement patterns of Canadians
High-quality, anonymized and permission-based data
The most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations to suit your various business needs: MobileScapes Out & About, MobileScapes ENVISION and MobileScapes Plus.
Connecting mobile movement data with traditional data provides incremental and actionable insights on consumers and citizens – their movement patterns, where they live, shop and play, as well as where and how to connect with them.
Accurate, anonymized and privacy-compliant mobile movement data accessible by MobileScapes ENVISION, MobileScapes Out & About and MobileScapes Plus.
For release notes and more information, visit our community site.
Government: Which groups of citizens are beginning to access parks and other green spaces? Who is starting to frequent local businesses? Or use public transportation?
Retail: How quickly are different parts of the population heading back to bricks-and-mortar locations? How do changing shopper patterns impact staffing and store hours?
Financial: Are the same segments coming back to branches as during pre-pandemic times? Which audiences are a priority for additional online services?
Grocery and CPG: How have shopper patterns changed pre- and post-pandemic? How can this help with sales forecasting?
Travel and tourism: How do visitor volumes to a region compare to the same time last year? Who is most likely to come back?
How do marketers and other decision-makers move forward in these uncharted waters? We believe the answer is threefold:
Successfully accomplishing the steps above means leveraging new and existing data sources, including mobile movement data, incorporating innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework.
The MobileScapes database uses privacy-compliant, anonymized and permission-based mobile movement data collected from apps that are location-enabled on mobile devices. Our mobility data are collected only if consent or permission is provided by the individual to ensure complete privacy-compliance.
Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.