Mobile analytics help businesses and organizations enhance what they know about consumer and population movement patterns.
MobileScapes is the most accurate, comprehensive and up-to-date mobile movement database available for marketing and business applications in Canada. MobileScapes is developed from permission-based data collected by our trusted suppliers, using location-enabled apps. The data are de-identified by our suppliers before they are sent to Environics Analytics and then modelled using the best spatial data processing and analysis practices.
Use MobileScapes to learn about locations visited or competitor locations, how often, and where they live and work to inform decisions around products, program development, marketing, messaging, recovery planning and staffing levels. When linked to our PRIZM® segmentation system, mobile movement data makes it possible to develop detailed profiles of consumers in any trade area or location, whether you have customer data or not.
Access via EA’s analytics platforms, through API calls, as data extract files and in project work
Updated daily to better understand the movement patterns of Canadians
High-quality and anonymized sourced from de-identified permission-based data
Choose from three easily- accessible configurations to suit your various business needs: MobileScapes Out & About, MobileScapes ENVISION and MobileScapes Plus.
Discover whose mobile devices are leaving their home locations as the economy re-opens, where they are going and at what time of day. Inform recovery plans using weekly monitoring reports to compare out-and-about activity week-over-week or versus the same time last year.
Now ENVISION users can quickly analyze large volumes of mobile movement data by location using hand-drawn polygons, existing location files or the new EA geofence library. Easily connect movement data to EA's 30,000 data points to derive key insights and link to dashboards and custom reports.
Access standard and customized mobile movement data extracts, including weekly reports, via API or as flat files. Choose weighted or unweighted data options and leverage EA's new geofence library.
Accurate, anonymized and privacy-compliant mobile movement data accessible by MobileScapes ENVISION, MobileScapes Out & About and MobileScapes Plus.
For release notes and more information, visit our community site.
Government: Which groups of residents are accessing parks and other green spaces? Who is starting to frequent local businesses? Or use public transportation?
Retail: How quickly are different parts of the population heading back to bricks-and-mortar locations? How do changing shopper patterns impact staffing and store hours?
What consumer segments are also shopping with your competitors?
Financial: Are the same segments coming back to branches as during pre-pandemic times? Which audiences are a priority for additional online services?
Grocery and CPG: How have shopper patterns changed pre- and post-pandemic? How can this help with sales forecasting?
Travel and Tourism: How do visitor volumes to a region compare to the same time last year? Who is most likely to come back?
How do marketers and other decision-makers move forward in these uncharted waters?
We believe the answer is threefold:
Learn how to successfully accomplish the steps above by leveraging new and existing data sources, including mobile movement data, innovative technologies and applying analytical and industry sector expertise – all within a privacy-compliant framework.
Connecting mobile movement data with traditional data provides incremental and actionable insights on consumers and citizens – their movement patterns, where they live, shop and play, as well as where and how to connect with them.
The MobileScapes database represents privacy-compliant and anonymized mobile movement data collected by our trusted suppliers from permission-based apps that are location-enabled on mobile devices.
Environics Analytics is committed to protecting consumer privacy and data security in all respects, including our use of mobile movement data. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data. See our privacy policy for more information.
Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.
Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.
Recent coverage of EA studies looking at how the COVID-19 crisis is impacting the Canadian population financially and socially.
Understand the impact of COVID-19 on Domestic Overnight Visitors within Canada, its provinces, territories and tourism regions.
We combined the City of Toronto’s COVID-19 case data with our population data to access a more nuanced view of the pandemic as it affects Toronto.