Use evidence-based decision-making to meet the current and emerging needs of your customers.
Data analytics can help you identify hidden opportunities, accelerate customer engagement, prioritize offers, influence digital adoption and identify at-risk members. Whether you are one of Canada’s Big Six, a direct bank or a fintech startup, we have the expertise to help you create customer-centric, scalable solutions for the rapidly changing financial services sector.
Develop custom segments that leverage your brand equity and align with your strategic goals and objectives. Create rich personas to improve customer experience and increase engagement. Bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your value proposition.
Use WealthScapes, our comprehensive database of financial behaviour, to model your customers’ potential value and prioritize resources. Predict next best products to accelerate your growth with new customers and proactively identify and engage at-risk customers.
Identify the drivers that influence adoption of web and mobile banking while optimizing your distribution strategy. Gain deeper insights into market potential to identify areas of opportunity and underserved markets. Analyze mobile movement data to understand visitor patterns at your branches and those of your competitors.
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Senior Vice President & Practice Leader
Catherine Pearson is Senior Vice President and Practice Leader for the finance industry. With nearly 25 years of sales and account management experience, Catherine provides companies with extensive consulting and applications support to implement their marketing programs and custom modelling solutions. A frequent speaker at conferences sponsored by industry and trade groups, she earned an honours degree in business from the University of Windsor and a bachelor’s degree in sociology from the University of Western Ontario.
Executive Vice President & Practice Lead, Financial Services
Evan is a senior executive with 30 years of experience in client management, business strategy, marketing analytics and operations. He leads the Financial Services practice area and works with Environics Analytics’ (EA) clients and strategic partners to help solve their key business challenges with data-driven consumer insight and location intelligence. Evan holds an International MBA from Thunderbird (Arizona) and a bachelor's degree in Political Science from Queens University.
Vice President, Business Development
Michael provides high-quality service and support for Environics Analytics’ applications and data products. With more than 20 years of experience, he has lead responsibility for helping banks and financial institutions implement their marketing programs and custom modelling solutions. Prior to joining Environics Analytics, Michael had a successful career at Canadian Imperial Bank of Canada (CIBC) managing numerous products with their retail and small banking division. Michael holds a Bachelor of Arts degree from Concordia University.
Trusted by Leading Financial Brands and Organizations
"Environics was integral in helping us better understand our new and existing clients following our rebranding. Using a collaborative, data-driven approach, they were able to drive insights about our clients’ behaviour and develop invaluable personas of our top segments. We used these to target prospects and clients using an optimal media mix and more relevant communications of product offers through appropriate channels. Throughout our engagement, the team remained highly engaged and attentive."
“Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”
“In a saturated market, it’s more important than ever to engage the right members, at the right time, with the right message to earn their loyalty and more of their business. Thanks to our work with Environics Analytics, we now have the data and analytics to better understand our members when we make decisions.”
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data. Here are a few of our popular databases that support the needs of the financial services industry.