Banks use data analytics to optimize the customer journey

Improve customer experience in banking

Use evidence-based decision-making to meet the current and emerging needs of your customers.

Data analytics can help you identify hidden opportunities, accelerate customer engagement, prioritize offers, influence digital adoption and identify at-risk members. Whether you are one of Canada’s Big Six, a direct bank or a fintech startup, we have the expertise to help you create customer-centric, scalable solutions for the rapidly changing financial services sector.


Use data analytics to acquire more customers

Enhance acquisition and your customer journey

Develop custom segments that leverage your brand equity and align with your strategic goals and objectives. Create rich personas to improve customer experience and increase engagement. Bolster acquisition efforts by locating prospective customers and identifying new markets most likely to respond to your value proposition.

Use data analytics to improve your customer engagement strategy

Improve your engagement strategy and gain efficiencies

Use WealthScapes, our comprehensive database of financial behaviour, to model your customers’ potential value and prioritize resources. Predict next best products to accelerate your growth with new customers and proactively identify and engage at-risk customers.

Use data analytics to optimize your channel strategy

Optimize your network and channel strategy

Identify the drivers that influence adoption of web and mobile banking while optimizing your distribution strategy. Gain deeper insights into market potential to identify areas of opportunity and underserved markets. Analyze mobile movement data to understand visitor patterns at your branches and those of your competitors.

Want to know more about our Products and Services?

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Meet our Financial Services Practice Team

Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.

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Catherine Pearson

Senior Vice President & Practice Leader

Catherine Pearson is Senior Vice President and Practice Leader for the finance industry. With nearly 25 years of sales and account management experience, Catherine provides companies with extensive consulting and applications support to implement their marketing programs and custom modelling solutions. A frequent speaker at conferences sponsored by industry and trade groups, she earned an honours degree in business from the University of Windsor and a bachelor’s degree in sociology from the University of Western Ontario.

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Evan Wood

Executive Vice President & Practice Lead, Financial Services

Evan is a senior executive with 30 years of experience in client management, business strategy, marketing analytics and operations. He leads the Financial Services practice area and works with Environics Analytics’ (EA) clients and strategic partners to help solve their key business challenges with data-driven consumer insight and location intelligence. Evan holds an International MBA from Thunderbird (Arizona) and a bachelor's degree in Political Science from Queens University.

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Michael Warner

Vice President, Business Development

Michael provides high-quality service and support for Environics Analytics’ applications and data products. With more than 20 years of experience, he has lead responsibility for helping banks and financial institutions implement their marketing programs and custom modelling solutions. Prior to joining Environics Analytics, Michael had a successful career at Canadian Imperial Bank of Canada (CIBC) managing numerous products with their retail and small banking division. Michael holds a Bachelor of Arts degree from Concordia University.

Who We Work With

Trusted by Leading Financial Brands and Organizations

  • simplii-financial-logo

    "Environics was integral in helping us better understand our new and existing clients following our rebranding. Using a collaborative, data-driven approach, they were able to drive insights about our clients’ behaviour and develop invaluable personas of our top segments. We used these to target prospects and clients using an optimal media mix and more relevant communications of product offers through appropriate channels. Throughout our engagement, the team remained highly engaged and attentive."

    Ali Khan, Sr. Director, Client Analytics, Strategy and Insights | Simplii Financial
  • steinbach-credit-union-logo

    “Always just a phone call away, the Environics Analytics team equipped us with the tools, training and collaborative support that resulted in significant insight into our business and an ability to translate that insight into winning campaigns.”

    Stephanie West, Marketing Generalist | Steinbach Credit Union
  • affinity-credit-union-logo

    “In a saturated market, it’s more important than ever to engage the right members, at the right time, with the right message to earn their loyalty and more of their business. Thanks to our work with Environics Analytics, we now have the data and analytics to better understand our members when we make decisions.”

    Adam Thome, Insights Manager | Affinity Credit Union

 

Financial Services Industry Insights and Trends

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

 

 

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For Whom the Rate Tolls

Implications of interest rate increases on discretionary spending.

Read the Blog

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News

Read about EA's recent mobile movement studies covered by the media.

In the News

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Fintech Case Study: goeasy

See how goeasy leveraged data and analytics to better understand their customers and marketplace to evolve their business in times of change.

Watch the Presentation

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Industry Insights

Read about EA's recent mobile movement studies and insights from our industry experts.

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We Know Data

Enhance your data with our privacy-compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data. Here are a few of our popular databases that support the needs of the financial services industry.

 

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Custom Profiling & Segmentation

Create custom B2B segments, customer segments and economic segments aligned with your business goals and objectives.

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WealthCare

Understand financial wellness by age to gain insight into the challenges and opportunities customers are likely to experience at different life stages.

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WealthScapes

Canada's most comprehensive financial database for information on the assets, liabilities and income of Canadians and designed for financial planning, marketing and targeting applications.

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