Spotlight your location. Build your business.
SPOTLIGHT is a self-serve platform that enables you to conveniently buy the reports you need and quickly run analysis on your area of interest by using industry-leading data from Environics Analytics.
Get access to reliable market reports, including demographic
characteristics, consumer segmentation and demand for household and food expenditure categories.
A reporting platform built to drive smarter site location decisions
With SPOTLIGHT, you can identify the right location for a new business, understand the consumer and market dynamics of a specific location and tailor your products and services to meet their needs.
Market and location insights at your fingertips
Over 40 reports to choose from on demand
Customizable trade area definitions
Flexible product options to fit your budget
Ready to get started with SPOTLIGHT?
Reports powered by industry-leading data
SPOTLIGHT’s payment options are designed to meet your budget
Frequently Asked Questions
SPOTLIGHT allows you to run reports on a specific trade area. To know more about who lives in a neighbourhood, choose Trade Area Essentials, Demographics – Categorical Details and PRIZM Segmentation reports. If you want to understand product demand, explore HouseholdSpend and FoodSpend reports. See reports
SPOTLIGHT offers licensed bundles, which include unlimited report usage and access to mapping for select variables. The Trade Area Essentials bundle is the core bundle that can be licensed with the option to purchase add-on bundles for access to additional reports with deeper insights. See pricing plans
All prices are in Canadian dollars. We accept all major credit cards including Visa, MasterCard and American Express.
Creating an account is free and there are no hidden fees or maintenance charges. You can choose to pay for ad hoc reports or purchase licensed report bundles for unlimited report usage and access to mapping for select variables. See pricing plans
We have resources to help you get started and answer questions. Visit our community site to access resources on “How to Use” the SPOTLIGHT platform and read documentation on “Getting Started”.
Getting started? Visit the SPOTLIGHT community.
PRIZM is a registered trademark of Claritas, LLC.