Spotlight your location. Build your business.

SPOTLIGHT is a self-serve platform that enables you to conveniently buy the reports you need and quickly run analysis on your area of interest by using industry-leading data from Environics Analytics.

Get access to reliable market reports, including demographic characteristics, consumer segmentation and demand for household and food expenditure categories.

A reporting platform built to drive smarter site location decisions

With SPOTLIGHT, you can identify the right location for a new business, understand the consumer and market dynamics of a specific location and tailor your products and services to meet their needs.


Market and location insights at your fingertips


Over 40 reports to choose from on demand

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Customizable trade area definitions

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Flexible product options to fit your budget

Ready to get started with SPOTLIGHT?




Reports powered by industry-leading data

With SPOTLIGHT, you get access to over 40 reports selected from the most up-to-date, privacy-compliant, consumer and market databases from Environics Analytics.

Trade Area Essentials

Discover the core demographics of an area, such as households and population, housing and income, education and employment, and diversity.

See Trade Area Reports

Demographics - Categorical Details

Gain deep insights into the critical demographic categories needed to fully understand any area, such as population by age and sex, households and family, dwelling characteristics, income, education, employment and diversity.

See Demographic Reports


Make location planning decisions by accessing household expenditure data for a range of categories including apparel, furnishing, personal care, electronics, home improvement, vehicles and more.

See HouseHoldSpend Reports


Access food expenditure data for a range of categories including bakery products, cereal grains, meat, vegetables, fruits and nuts, food from restaurants and more.

See FoodSpend Reports

PRIZM® Segmentation

With 67 lifestyle types, PRIZM® is Canada’s premier segmentation system that helps you target your best customers based on consumer behaviour, shopping patterns and media preferences.

See PRIZM® Reports



SPOTLIGHT’s payment options are designed to meet your budget

Purchase single or multiple reports for quick analysis or select an annual subscription plan with premium features for greater flexibility.

Frequently Asked Questions


  • SPOTLIGHT allows you to run reports on a specific trade area. To know more about who lives in a neighbourhood, choose Trade Area Essentials, Demographics – Categorical Details and PRIZM Segmentation reports. If you want to understand product demand, explore HouseholdSpend and FoodSpend reports. See reports
  • SPOTLIGHT offers licensed bundles, which include unlimited report usage and access to mapping for select variables. The Trade Area Essentials bundle is the core bundle that can be licensed with the option to purchase add-on bundles for access to additional reports with deeper insights. See pricing plans
  • All prices are in Canadian dollars. We accept all major credit cards including Visa, MasterCard and American Express.
  • Creating an account is free and there are no hidden fees or maintenance charges. You can choose to pay for ad hoc reports or purchase licensed report bundles for unlimited report usage and access to mapping for select variables. See pricing plans
  • We have resources to help you get started and answer questions. Visit our community site to access resources on “How to Use” the SPOTLIGHT platform and read documentation on “Getting Started”.



Getting started? Visit the SPOTLIGHT community.


Privacy Compliant, Authoritative Databases

Enhance your data with our comprehensive databases for more informed decision making. Choose from 60 databases offering more than 30,000 variables that help you connect with consumers.

PRIZM is a registered trademark of Claritas, LLC.

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