Map showing Canadian smokers



Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies.

In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM®, Canada’s leading consumer segmentation system. PRIZM is a registered trademark of Claritas, LLC.

  • PRIZM® classifies Canada's neighbourhoods into 67 unique lifestyle types by integrating geographic, demographic and psychographic data.

  • PRIZM® QC captures the unique qualities of Quebec lifestyle as defined by 57 segments that have been optimized for Quebec.

  • DELTA is used to differentiate customers for profiling and modelling applications, classifies 150 segments based on the six-digit postal code level and key demographic factors.

Custom Profiling and Segmentation: in addition to our robust off-the-shelf segmentation systems, we can also create custom segments, B2B segments and economic segments that are aligned with your goals and objectives.

All New PRIZM Segmentation

Gain a fresh perspective on Canada’s distinct communities and markets

PRIZM helps decision-makers with everything from designing marketing strategies and choosing store locations to merchandising, media planning, and executing campaigns across traditional and digital media channels. Understand what consumers are buying, doing and thinking – and anticipate their behaviour in the future.

Now in its fourth generation, PRIZM offers:

  • 67 lifestyle types based on income, urbanity and life stage
  • 30,000+ PRIZM-coded variables
  • Francophone segments
  • Cultural diversity index
  • Neighbourhood insight at the 6-digit postal code level
  • Created using more than 40 data sources


Want to know more about Segmentation Data?

We're here to help.

Canadian Demographics map showing Maintainers 25 to 34


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

CAN Behavioural Data showing Quick Service Restaurants


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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