Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies.
In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Custom Profiling and Segmentation: in addition to our robust off-the-shelf segmentation systems, we can also create custom segments, B2B segments and economic segments that are aligned with your goals and objectives.
PRIZM helps decision-makers with everything from designing marketing strategies and choosing store locations to merchandising, media planning, and executing campaigns across traditional and digital media channels. Understand what consumers are buying, doing and thinking – and anticipate their behaviour in the future.
Now in its fourth generation, PRIZM offers:
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.
Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.