Our tenured leadership team is comprised of executives drawn from a cross section of the communities we serve. We are published authors, speakers and internationally recognized leaders in geodemographics and marketing research, advanced analytics, statistics and modeling.

With expertise in analytics consulting, strategic planning and database marketing and a deep commitment to privacy, security, and data governance requirements, we continue to pioneer the development of best practices and methodologies that can be applied to today’s new age of data-driven marketing.

Supported by a broader team of statisticians, geodemographers, data scientist, consultants and modeling experts, we have one purpose - to help you achieve results through evidence-based decisions.